Performance Marketing

Performance Marketing Jobs

52 jobs found

Today

Director of Digital & B2C Marketing

Lakeshore Learning Materials, LLC Carson, CA

Carson, CA

Today

$142k - $190k/yr Full time Manager Marketing Campaign Management

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Job Description

Lead end-to-end digital performance marketing and connect Lakeshore products to B2C customers across key acquisition and messaging channels in a hybrid role in Carson, CA.

Responsibilities

Own the digital performance marketing roadmap, defining channel strategy, setting KPIs, and driving measurable improvements in acquisition, engagement, and revenue across paid search, paid social, email, SMS, and push
Lead agency and internal partnerships to identify, prioritize, and execute conversion and revenue opportunities, including paid campaign launches and creative asset development
Advance Lakeshore’s omnichannel contact strategy by integrating data and customer insights to improve path-to-purchase performance on-site and in-app
Translate performance data into clear direction by communicating priorities, budget decisions, and results to cross-functional partners and senior leadership with a confident point of view
Coach, develop, and grow a high-performing digital marketing team by setting goals, closing capability gaps, and building a culture of accountability and continuous improvement
Partner with Creative to develop insight-driven briefs and oversee production of performance-ready assets that meet brand quality standards
Manage and forecast the paid advertising budget, ensuring disciplined allocation across channels and strong return on investment

Requirements

8+ years of experience in digital marketing within a B2C ecommerce environment
5+ years leading and developing digital performance marketing teams with direct accountability for team results
Deep hands-on expertise in paid search and paid social platforms, including Google Ads, Meta Ads Manager, and similar tools (campaign strategy, bid management, audience targeting, attribution, and budget forecasting)
Proven track record building and executing integrated, omnichannel digital marketing strategies that deliver measurable outcomes
Strong analytical skills with experience using data to diagnose performance and identify opportunities, including proficiency in digital analytics and customer journey tools
Experience managing external agencies and cross-functional stakeholders in a complex, fast-moving organization
Bachelor’s degree or equivalent experience in a related field
Ability to work onsite in Carson, CA on a hybrid schedule

Technologies

Google Ads
Meta Ads Manager

Compensation

USD 141,500 - 190,000 per year

Benefits

Bonus eligible
Paid leave for new parents
Excellent medical/dental and vision coverage (EPO, PPO and HSA)
401(k) retirement plan with company contribution
Flexible benefits (choose what you like, ignore the rest)
On-site preschool for employees’ children
On-site employee gym
Generous employee discount
Casual dress

Additional Information

Lakeshore pays local market wages for employees who reside within Los Angeles and Orange Counties
For this role, new employees typically start within $141,500-$190,000 based on relevant experience and skillset (for candidates who live within Los Angeles and Orange Counties)
The range reflects a projected hiring range; base compensation will consider relevant experience, location, and skillset
Lakeshore is an E-Verify employer and uses E-Verify to confirm employment eligibility for newly hired employees

What Sets You Apart

Leads with data and communicates complex performance stories with clarity for executives and specialists
Builds accountability without micromanaging, with teams aligned on success and equipped to deliver
Comfortable setting multi-year strategy and pressure-testing a media plan in execution
Creates environments where multiple perspectives sharpen the work

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1d ago

Vice President of Marketing

Adamson Ahdoot, LLP. Century City, CA

Century City, CA

1d ago

$250k+/yr Full time Marketing Campaign Management Channel Management

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Job Description

Lead a high-performing, in-house marketing organization with a growth mandate across performance marketing and lead generation for personal injury and mass tort case acquisition.

Responsibilities

Own and scale performance marketing as the department’s top priority, covering paid search, paid social, LSA, and other direct-response lead generation channels in close partnership with the Head of Performance Marketing
Set and drive the overall lead generation strategy, with performance and digital channels as the primary growth engine
Build and scale campaign infrastructure that can flex quickly for mass tort and wildfire litigation surges, including sharp lead volume needs around filing deadlines
Establish reporting and attribution standards that connect marketing spend to lead quality, case value, and cost-per-case across PI and mass tort verticals
Continuously test, optimize, and scale winning channels while reducing underperforming spend, with an emphasis on aggressive, data-backed growth
Source, vet, and onboard new affiliates and referral partners to diversify and expand the firm’s case pipeline
Own and grow relationships with existing affiliate and lead-source partners, including negotiating terms and monitoring lead quality and ROI
Identify and develop new acquisition channels and partnerships for both personal injury and mass tort, including co-counsel and referral-network relationships where relevant
Directly manage and develop: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and Marketing Specialists
Have full authority over hiring, firing, and performance management within the marketing department, optimizing team structure and talent to match growth goals
Set department and individual OKRs, track progress rigorously, and hold the team accountable to measurable, data-driven results
Build and present budget recommendations and performance forecasts to firm leadership for approval
Provide structure, accountability, and a consistent cadence of reporting for a department without a single functional leader
Scale marketing structure and headcount as case volume and channel complexity grow, recommending new roles or hires to firm leadership
Explore and pilot traditional media (TV, radio, out-of-home) where it demonstrably supports growth
Partner closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges to ensure marketing capacity scales with filing deadlines and case volume
Serve as the day-to-day marketing leader and single point of accountability for lead generation performance and case volume growth, while firm leadership approves final budgets and major spend decisions

Requirements

10–15 years of marketing experience, including significant director-level (or higher) experience with a core background in performance marketing and paid digital lead generation
Legal marketing experience strongly preferred, ideally across both personal injury and mass tort case acquisition
Mass tort litigation marketing experience is a strong plus, especially around high-volume, time-sensitive filing windows (wildfire, environmental, or product liability litigation)
Deep hands-on mastery of digital lead generation channels: paid search, paid social, LSA
Proven experience sourcing, negotiating with, and managing affiliate or third-party lead-source partnerships
Proven track record managing and developing a multi-disciplinary marketing team (performance, creative, social, CRM, analytics)
Highly technically proficient and data-driven, comfortable working directly in ad platforms and reporting tools (not limited to dashboard review)
Track record translating campaign data into budget and strategy decisions
Experience operating with OKRs or similar goal-setting frameworks and hitting aggressive, measurable targets
Bias toward scale, including experience growing a marketing function, case pipeline, or lead-gen program during a period of firm/company growth
Full-funnel growth role experience (e.g., Growth Officer/Head of Growth) spanning marketing and case acquisition is a strong plus

Technologies

Google Ads
Meta Ads Manager
Salesforce
Zapier
Google Local Services Ads (LSA)
Google Business Profile (GMB)
Affiliate marketing platforms/programs
Google Analytics
Tableau
SEO / website performance tools
CallRail

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Referral program
Vision insurance

Reporting Structure

Reports directly to the Managing Partner
Directly manages: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and 3 Marketing Specialists
Partners closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges to ensure marketing capacity scales with filing deadlines and case volume

What Success Looks Like

Performance marketing channels scale efficiently, with lead volume and lead quality increasing alongside clear, defensible attribution connecting spend to results
New affiliate and case-sourcing relationships produce meaningful, high-quality case volume within the first 6–12 months
The marketing engine flexes up quickly to support mass tort and wildfire surges without losing lead quality or cost efficiency
Marketing operates with a clear, consistent strategy and single point of leadership
Firm leadership gains confidence in budget recommendations backed by solid data
Directors and specialists develop and operate as one department rather than separate silos

Compensation

$250,000+ base (commensurate with experience), plus performance bonus
Pay: From $250,000.00 per year

Location and Work Mode

Century City, CA (onsite)
Century City, CA 90067 (Required)
In person

Experience

Law office: 1 year (Preferred)
Marketing: 10 years (Required)

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1d ago

Director of Performance Marketing

Adamson Ahdoot, LLP. Century City, CA

Century City, CA

1d ago

$200k - $250k/yr Full time Manager Marketing Business Development

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Job Description

Own and scale paid digital lead generation for a plaintiff-side personal injury and mass tort firm in Century City.

Responsibilities

Drive day-to-day performance for Google Ads, Meta, and Google Local Services Ads (LSA), including building, launching, and optimizing campaigns
Manage budget pacing and bid strategy across channels to meet cost-per-lead and cost-per-case targets
Execute core campaign tactics: keyword research, ad copywriting, campaign/ad group structuring, and ongoing A/B testing
Run and iterate experiments across ad copy, landing pages, bidding strategies, and negative keywords
Assess and expand into additional paid channels over time (for example Display and other emerging lead sources) as budget and results justify
Build scalable campaign infrastructure to support mass tort and wildfire litigation surges, including standing up new campaigns quickly during filing windows
Collaborate with the CRM Director and Data Analyst to ensure clean lead tracking, attribution, and reporting back to spend
Continuously test new creative, audiences, and bidding approaches; pause or kill underperforming spend and reallocate to what is working
Support affiliate and lead-source partnerships with performance data to determine which sources merit scaling
Provide weekly performance reporting and recommendations to the VP of Marketing, fluent in KPIs including CPL, CPA, CTR, CPC, and ROAS and how they map to firm-level OKRs
Stay current on platform and policy changes (Google, Meta, and LSA policy/algorithm updates) and adjust strategy proactively

Requirements

10+ years of hands-on performance marketing experience with deep direct campaign management (not just oversight) in Google Ads and Meta Ads Manager
Legal marketing experience strongly preferred; personal injury or mass tort lead generation experience is a plus
Demonstrated ownership of large paid media budgets with a consistent track record of driving results independently and with minimal hand-holding
Proven ability to scale paid lead generation spend while maintaining or improving cost-per-lead and lead quality
Comfort operating in a high-volume, fast-moving environment where campaigns may need rapid scaling around litigation filing deadlines
Highly data-driven: able to interpret performance data and translate it into next actions beyond reporting metrics
Experience working with or reporting into CRM (Salesforce) and call-tracking (CallRail) for attribution
Self-starter with high ownership and ambition for a hands-on role built to run the program
Bilingual English/Spanish is a strong plus

Technologies

Google Ads
Meta Ads Manager
Google Local Services Ads (LSA)
Google Business Profile (GMB)
Google Analytics
Salesforce
CallRail
Zapier
Tableau
SEO / website performance tools

Reporting Structure

Reports directly to the VP of Marketing
Partners closely with the Creative Director, Social Media Director, CRM Director, and Data Analyst
No direct reports initially; may build out a small paid media team as the function scales

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Referral program
Vision insurance

What Success Looks Like

Paid lead volume increases quarter over quarter while cost-per-lead and cost-per-case stay flat or improve
Campaigns can be stood up or scaled within days when a mass tort or wildfire filing window opens
Clean attribution connects ad spend to signed cases across every active channel
VP of Marketing receives a fully trusted, hands-on performance partner requiring minimal oversight

Location: Century City, CA (onsite)

Salary: USD 200,000 - 250,000 per year

Experience: 10+ years

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2d ago

Acquisition Manager (Marketing)

IONOS EN Philadelphia, PA

Philadelphia, PA

2d ago

Full time Manager Marketing A/B Testing

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Job Description

Own US customer acquisition performance at IONOS, with an AI-first, hands-on approach to driving efficient new-customer inflow.

Responsibilities

Own US customer acquisition efficiency, including CAC and new-customer inflow
Own the end-to-end journey from ad unit to conversion, covering creative, channel, landing page, offer, and measurement
Open and scale acquisition channels the US hasn’t fully tapped, including TikTok, Meta, Instagram, YouTube pre-roll, podcast, CTV, and creator/affiliate
Produce and execute creative (image, video, carousels), coordinate landing pages and offers, set up and buy channels, and measure impact end to end
Drive blended CAC toward target while meeting inflow goals, channel by channel
Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate using short, disciplined test loops
Use generative AI for creative and copy, plus LLMs/analytics for daily optimization
Lead creator marketing by scripting/storytelling, briefing creators, and turning creator output into testable paid assets
Partner with central German teams as you would with an agency and collaborate with the Website A/B PO on landing pages and conversion
Run daily optimization loops and informally coach two early-career teammates
Set the pace for a senior seat in a small pod

Requirements

3–6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate
Experience managing a paid budget and being measured on efficiency
Comfort producing, analyzing, and optimizing using LLMs and generative/creative tools at pace
Cross-functional comfort across creative, channel buying, landing pages, offers, and analytics; capable of going deep in an ad account and a spreadsheet
Owner mentality: treat the budget like it’s your own money and the outcome like it’s your own business
Hands-on execution plus ability to raise the bar for early-career teammates and serve as a sounding board
Matrix-comfortable: get things done across teams and time zones without formal authority
Work from the Center City Philadelphia office at least 3X a week
Occasional international travel to meet global colleagues and share ideas

Technologies

Generative AI
LLMs
Analytics
A/B testing

How success is measured

First 90 days: daily optimization loops live on at least one new channel; clear view of where CAC is really going and the top 3 levers to improve it
6 months: two or more new channels running with repeatable test → measure → iterate → scale motion, plus a demonstrable CAC-improvement trajectory
12 months: blended CAC moving convincingly toward target while inflow targets are met; a playbook others can run

Team approach

Own outcomes, not activity
Move fast with launch → measure → learn → adjust, often within days
Continuous, direct feedback with no blame, rescuing, or scorekeeping
AI-first working style with support to build capability
Coaching included; the GM is hands-on and invested in growth

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8d ago

Performance Marketing Manager

Canyon Ranch Fort Worth, TX 📍 United States Remote

Fort Worth, TX

8d ago

Full time Manager Marketing Campaign Management

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Job Description

Canyon Ranch is seeking a Performance Marketing Manager to lead paid media growth and maximize ROI across key advertising platforms, including Meta and Google. This role owns full-funnel performance marketing strategy, ties channel results to business outcomes, and manages budgets, pacing, and continuous optimization.

Responsibilities

Own full-funnel paid media strategy across Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, programmatic, connected TV, and other emerging channels.
Manage campaign performance and budgets, including pacing, testing, and optimization, to drive qualified traffic, new guest acquisition, bookings, calls, revenue, and ROI.
Translate platform-level performance into business context by clearly explaining what occurred, why it matters, and what actions should be taken next.
Develop audience strategies across the customer journey, including prospecting, segmentation, first-party data activation, suppression, retargeting, lookalike modeling, and re-engagement.
Evaluate performance across campaigns, audiences, creative, keywords, placements, and landing pages to identify insights and growth opportunities.
Build and manage a test-and-learn roadmap covering audiences, creative, messaging, bidding, campaign structure, and paid landing pages.
Partner with Brand, Creative, Analytics, and external agencies to improve campaign performance and attribution.

Requirements

4+ years of proven experience in performance marketing at an agency or brand, focused on digital advertising platforms.
Demonstrated success managing and optimizing advertising campaigns and Customer Acquisition Cost (CAC) to deliver measurable results, including increased traffic, conversions, and revenue.
Proficiency with campaign setup, optimization, and analysis in Meta Ads Manager, Google Ads, and similar platforms.
Experience directing budget ownership and/or revenue-generating responsibility.

Technology

Meta Ads Manager
Google Ads
Microsoft Advertising

Budget and Revenue Accountability

The role is directly responsible for forecasting and generating revenue, as well as developing and managing the department budget.

Benefits

Use of services and facilities, including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
Generous health plan including Health, Dental and Vision after 30 days of employment.
25 days of combined personal and holiday time off.
Supplemental Health care options, including Accidental, Critical Illness and Hospital care.
Employer-paid life insurance and an Employee Assistance Program.
Paid Maternity leave.

Location

Fort Worth, TX (remote)

Experience Level

Minimum 4 years

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8d ago

Performance Marketing Manager

The Coffee Bean & Tea Leaf Los Angeles, CA

Los Angeles, CA

8d ago

$80k - $100k/yr Full time Manager Marketing Campaign Management

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Job Description

The Coffee Bean & Tea Leaf (Americas) is hiring a Performance Marketing Manager based in Los Angeles, CA to help grow profitable revenue through digital performance. In this hybrid role, you will drive brand affinity and visits by owning performance marketing strategy and execution across paid media, retail media, measurement and analytics, and digital brand governance, reporting to the Head of Marketing.

What you’ll do

Develop integrated communications campaign plans for marketing windows.
Optimize paid acquisition channels to drive measurable growth in customer acquisition, revenue, and ROI.
Manage relationships with media agencies, ad platform representatives, delivery platform account managers, and measurement and analytics vendors.
Set channel strategy and media mix across the path to purchase, defining how each channel supports awareness, conversion, and retention, where to prioritize investment, and how to test emerging channels.
Build the integrated communications campaign and paid media plan for each marketing window, aligning channels, audiences, and budget with commercial goals in partnership with the Global team.
Lead a media-led, iterative creative practice by partnering with creative and content teams to brief, produce, and refine ad creative based on platform best practices and prior learnings.
Coordinate paid acquisition and re-engagement across social, search, and programmatic, directing the media agency and setting audience strategy to acquire new customers and win back lapsed customers in partnership with loyalty and technology teams.
Deliver quantifiable improvements in ROAS and CPA across channels while scaling paid spend efficiently.
Manage sponsored listings and promoted placements on third-party delivery platforms to increase incremental order volume and visibility.
Work with platform account managers to unlock new ad formats and co-marketing entitlements.
Own working media budget allocation and orchestration across paid and retail media to optimize spend against strategic goals.
Lead annual and quarterly budget planning and forecasting, including delivery-platform and emerging-channel spend.
Own the measurement framework, including conversion tracking and tagging (pixels, SDKs, server-side), attribution across channels and outcomes, and incrementality testing to validate true media contribution.
Run continuous A/B tests on creative, audience targeting, and landing pages, using quantitative analysis to improve performance.
Diagnose performance using app, web, and other digital analytics tools and report through dashboards covering demand funnel, budget, ROI, efficiency, and campaign KPIs.
Govern brand standards across digital channels to ensure landing pages, campaign destinations, and on-site messaging reflect brand guidelines and align with paid creative.
Direct organic and AI-search visibility (SEO, AEO, and GEO), briefing agencies and partners on content, structured data, and listing updates needed for CBTL to surface accurately in search and generative answer engines.

What you bring

6+ years of experience in a quantitative marketing role managing budget, strategy, and execution on social, search, or other performance-oriented channels.
Hands-on, in-platform experience setting up campaigns in Meta Ads Manager and Google Ads.
Experience managing sponsored placements or ad spend on delivery platforms (DoorDash, Uber Eats, Grubhub, or similar).
Proven ability to build and scale acquisition and re-engagement campaigns with a strong focus on ROI.
Strong understanding of marketing and incrementality testing across owned and third-party channels.
Proficiency with digital analytics tools, including tagging, with exceptional analytical skills to identify opportunities in complex data and operationalize them.
Understanding of the AdTech and MarTech ecosystem, including how platforms connect and how data moves across the stack.
Fluency with AI tools to sharpen analysis and maximize media effectiveness.
Experience overseeing a brand’s website and digital presence.
Excellent written and verbal communication skills.
Strong project management skills.
Critical thinking and creative approach.
Bachelor’s degree in Marketing or a relevant field.
Restaurant/retail experience preferred, but not required.

Tools & technologies

Meta Ads Manager, Google Ads
Pixels, SDKs, server-side
A/B tests
SEO, AEO, GEO

Compensation & benefits

Pay range: $80,000–$100,000 annually
Medical, Dental, Vision
401K
Pet, Accident, Life
Long-Term & Short-Term Disability
Critical Illness
Hospital Indemnity
EAP programs including Legal and ID Theft (and more)
Discounts on Coffee and Tea
Observed Holidays
Vacation Pay and Sick Pay

Work schedule

Hybrid: Monday–Wednesday in the Los Angeles office, Thursday–Friday remote.

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9d ago

Performance Marketing Analyst

Servpro Broadview, IL

Broadview, IL

9d ago

$55k - $75k/yr Full time Manager Marketing Analytics

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Job Description

Servpro is hiring a Performance Marketing Analyst onsite in Broadview, IL to own paid growth, marketing analytics, and AI-powered systems across four franchise accounts in the greater Chicago area.

Key Responsibilities

Own Google Ads end to end for all four franchise accounts, including campaign structure, budgets, bidding, ad copy, keywords, and match-type strategy.
Run week-over-week and multi-week performance analyses; spot and address issues the same day (spend spikes, broad-match blowouts, runaway clicks).
Perform search-term audits and maintain negative-keyword lists by category (competitor brands, wrong service lines, DIY/research queries, cross-franchise negatives).
Identify and eliminate wasted spend; design and execute budget-reallocation plans across campaigns and locations.
Improve Quality Scores, tighten match types, and migrate to smart bidding (for example, Target CPA) when conversion volume supports it.
Ensure conversion-tracking integrity so calls, forms, and leads are measured correctly.
Understand restoration unit economics across water, fire, mold, biohazard, and commercial service lines and tie decisions to booked jobs and revenue.
Manage LSA account health by location, including velocity, response rate, and lead disputes (LSA is the lowest-CPA channel and must remain healthy).
Optimize Google Business Profile for LSA eligibility and local visibility: categories, Q&A seeding, and review-language shaping aligned to service + location + problem.
Maintain consistent NAP citations and off-domain entity signals to support local presence and AI-answer-engine visibility (AEO/GEO) for each location.
Maintain the live data layer (Supermetrics feeding Google Ads data) and pull fresh data before making performance claims.
Build dashboards and visualizations using Looker Studio, Tableau, or equivalent; deliver clear weekly performance reporting to franchise leadership.
Track the funnel stage by stage: click → lead → qualified → booked job → completed → review/referral and identify where it leaks.
Own attribution discipline, including CRM (DASH) lead-source naming convention and the offline-conversion path back into Google Ads.
Build and integrate AI-powered systems for the marketing team using Claude and its MCP connectors (Supermetrics and others).
Maintain and extend the AI Google Ads strategist (a Claude Project that runs analysis, flags issues, and drafts strategy from live data).
Train the team on AI-accelerated workflows (such as analysis in Excel) to reduce manual data wrangling each week.
Continuously evaluate tooling that increases output without adding headcount.
Run organic presence on LinkedIn, YouTube, and Reddit to support lead generation and brand authority.
Produce leadership LinkedIn content via ghostwriting in the owner’s voice to attract insurance carriers, commercial property managers, enterprise accounts, and government contracts.
Create case-study and authority content that differentiates locations from other franchises.
Keep the marketing operating system running: priority/tracker discipline, weekly and monthly meeting rhythm, and clear KPIs by role.
Coordinate with sales/marketing, in-house ads, office, and call-intake to keep lead handoff and source-tagging clean.
Lead, mentor, or manage marketing team members; enforce tracker and cadence accountability.
Interface with external partners (for example, the Google Ads account team) and represent the marketing function in leadership reviews.

Requirements

Bachelor’s degree in Marketing, Graphic Design, or a related field (preferred).
3–5+ years of relevant working experience in Digital Marketing.
Proven track record managing five-to-six-figure monthly budgets in Google Ads.
Proficiency in GA4, Looker Studio, and Google Ads budget management.
Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
Expertise with AI marketing tools, including implementing AI to improve workflow efficiency and campaign optimization.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Strong communication skills, including the ability to present data as a story.
High attention to detail and strong organizational skills.