Formlabs is hiring an Associate, Performance Marketing to help drive global paid acquisition strategies from their Somerville, MA office. In this hands-on role, you will take ownership of paid media performance across Google’s ecosystem, using data and experimentation to improve CAC, ROAS, and overall efficiency.
What you’ll do
- Run and optimize paid campaigns across Google Search, Google Shopping, YouTube, and Google Display.
- Own channel budgets and forecasts, managing spend against CAC, ROAS, and efficiency targets.
- Allocate budget across markets, channels, and audiences to balance growth with efficiency.
- Collaborate with Analytics on measurement, incrementality, and attribution, then translate results into actionable improvements.
- Continuously test new hypotheses, tactics, and partnerships to support scalable growth.
What you bring
- 0-2 years of performance or growth marketing experience with a track record of measurable results managing large budgets.
- Deep hands-on experience managing paid media budgets in Google Shopping Ads.
- Strong analytical ability, using data to decide, measure, and prioritize.
- Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
- A solid understanding of attribution, experimentation, and conversion optimization.
- Ability to thrive in fast-moving, ambiguous environments with a high degree of ownership.
- Fluency using AI tools in daily work, held to the same quality bar as personal output.
Technology
- Google Search
- Google Shopping Ads
- YouTube
- Google Display
Role details
- Location: Somerville, MA (onsite)
- Compensation: USD 70,000 - 100,000 per year
Benefits
- Robust equity program with RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Opt-in culture events across a diverse community
- Unlimited 3D prints
About Formlabs
Formlabs builds tools that help people bring their ideas to life, including products used for life-saving medical devices. Its 3D printing technology powers innovation for more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA.
Your impact
This is an IC role for someone who combines strategic thinking with day-to-day execution. You will run paid media in the Google ecosystem (Search, Shopping, YouTube, Display), own budgets and forecasting, and use performance data to make the spend work harder.
