Google Display Ads

Google Display Ads Marketing Jobs

3 jobs found

Today

Marketing Specialist

ZAP Cooling & Heating Cleveland, GA

Cleveland, GA

Today

$50k - $75k/yr Full time Marketing Analytics Application

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Job Description

In-office digital marketing role focused on paid media, SEO, and lead generation with measurable performance tracking.

Responsibilities

Manage and optimize Google Ads and PPC campaigns
Manage and optimize Google Local Services Ads (LSA)
Manage Meta (Facebook/Instagram) advertising
Handle advertising across additional platforms as needed
Develop and execute SEO strategies to improve organic rankings and website traffic
Conduct keyword research and identify opportunities for paid and organic search
Monitor and improve local SEO, including Google Business Profile performance
Develop and manage email marketing campaigns
Build customer follow-up, promotional, seasonal, and re-engagement email campaigns
Develop and coordinate direct mail campaigns (postcards, flyers, promotional offers, targeted mailers)
Track marketing performance: lead volume, cost per lead, conversion rate, customer acquisition cost, and return on ad spend
Use Google Analytics and other reporting tools to measure campaign and website performance
Track leads and conversions to determine which channels generate customers and revenue
Create, test, and optimize ad copy, audiences, offers, landing pages, and promotions
Support seasonal promotions and marketing campaigns
Assist with website updates, landing pages, and conversion optimization
Coordinate marketing efforts across digital, email, social, and traditional advertising channels
Maintain consistent company branding and messaging across marketing materials
Collaborate with management to identify opportunities to increase lead volume and improve marketing ROI

Requirements

Hands-on experience managing Google Ads
Strong understanding of Google PPC and paid search
Experience managing Google Local Services Ads (LSA)
Experience with Google Analytics
Experience managing Meta Ads and Facebook Ads
Strong understanding of SEO and local SEO
Experience with keyword research and search optimization
Experience building and managing email marketing campaigns
Experience planning or managing direct mail campaigns
Experience managing advertising budgets and optimizing campaigns based on results
Experience with lead generation for a B2C company
Ability to understand and report on marketing performance

Technologies

Google Ads, Google PPC, Google Local Services Ads (LSA)
Google Analytics
SEO
Meta Ads, Facebook Ads
Email marketing campaigns
Google Business Profile, Google Business Profile performance
WordPress
Google Business Profile management

Strongly Preferred Experience

Experience marketing for an HVAC, plumbing, electrical, roofing, home improvement, or other in-home service or trades company is a major plus
B2C marketing experience strongly preferred
Comfort working with metrics such as Cost per lead, Cost per booked call, Customer acquisition cost, Conversion rate, Click-through rate, Return on ad spend, Lead quality, Organic website traffic, Search rankings, Email open and click rates, Direct mail response rates, and Revenue generated by marketing source
Experience with lead generation for a B2C company

Additional Skills (Plus)

Experience in HVAC, plumbing, electrical, roofing, home services, or other in-home trades
Website management
WordPress or similar website platforms
Landing page creation and optimization
Website conversion optimization
Google Business Profile management
Video editing
Graphic design
Creating advertisements, postcards, flyers, social media graphics, and other marketing materials
Adobe Creative Suite
Canva
Email and text-message marketing platforms
CRM and marketing automation
Reputation management and online review generation
Social media content creation

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

In-Office

Work Location: In person

Location & Pay

Location: Cleveland, GA (onsite)
Pay: $50,000.00 - $75,000.00 per year

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Today

Director of Performance Marketing

Adamson Ahdoot, LLP. Century City, CA

Century City, CA

Today

$200k - $250k/yr Full time Manager Marketing Business Development

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Job Description

Own and scale paid digital lead generation for a plaintiff-side personal injury and mass tort firm in Century City.

Responsibilities

Drive day-to-day performance for Google Ads, Meta, and Google Local Services Ads (LSA), including building, launching, and optimizing campaigns
Manage budget pacing and bid strategy across channels to meet cost-per-lead and cost-per-case targets
Execute core campaign tactics: keyword research, ad copywriting, campaign/ad group structuring, and ongoing A/B testing
Run and iterate experiments across ad copy, landing pages, bidding strategies, and negative keywords
Assess and expand into additional paid channels over time (for example Display and other emerging lead sources) as budget and results justify
Build scalable campaign infrastructure to support mass tort and wildfire litigation surges, including standing up new campaigns quickly during filing windows
Collaborate with the CRM Director and Data Analyst to ensure clean lead tracking, attribution, and reporting back to spend
Continuously test new creative, audiences, and bidding approaches; pause or kill underperforming spend and reallocate to what is working
Support affiliate and lead-source partnerships with performance data to determine which sources merit scaling
Provide weekly performance reporting and recommendations to the VP of Marketing, fluent in KPIs including CPL, CPA, CTR, CPC, and ROAS and how they map to firm-level OKRs
Stay current on platform and policy changes (Google, Meta, and LSA policy/algorithm updates) and adjust strategy proactively

Requirements

10+ years of hands-on performance marketing experience with deep direct campaign management (not just oversight) in Google Ads and Meta Ads Manager
Legal marketing experience strongly preferred; personal injury or mass tort lead generation experience is a plus
Demonstrated ownership of large paid media budgets with a consistent track record of driving results independently and with minimal hand-holding
Proven ability to scale paid lead generation spend while maintaining or improving cost-per-lead and lead quality
Comfort operating in a high-volume, fast-moving environment where campaigns may need rapid scaling around litigation filing deadlines
Highly data-driven: able to interpret performance data and translate it into next actions beyond reporting metrics
Experience working with or reporting into CRM (Salesforce) and call-tracking (CallRail) for attribution
Self-starter with high ownership and ambition for a hands-on role built to run the program
Bilingual English/Spanish is a strong plus

Technologies

Google Ads
Meta Ads Manager
Google Local Services Ads (LSA)
Google Business Profile (GMB)
Google Analytics
Salesforce
CallRail
Zapier
Tableau
SEO / website performance tools

Reporting Structure

Reports directly to the VP of Marketing
Partners closely with the Creative Director, Social Media Director, CRM Director, and Data Analyst
No direct reports initially; may build out a small paid media team as the function scales

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Referral program
Vision insurance

What Success Looks Like

Paid lead volume increases quarter over quarter while cost-per-lead and cost-per-case stay flat or improve
Campaigns can be stood up or scaled within days when a mass tort or wildfire filing window opens
Clean attribution connects ad spend to signed cases across every active channel
VP of Marketing receives a fully trusted, hands-on performance partner requiring minimal oversight

Location: Century City, CA (onsite)

Salary: USD 200,000 - 250,000 per year

Experience: 10+ years

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6d ago

Digital Marketing Assistant

Quality First Home Improvement, Inc Citrus Heights, CA

Citrus Heights, CA

6d ago

$43k - $45k/yr Full time Marketing Ad Creatives Ai Marketing

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Job Description

Quality First Home Improvement, Inc. is hiring a full-time, in-office Digital Marketing Assistant in Citrus Heights, CA to support an in-house marketing agency with campaign execution and creative production.

Responsibilities

Build, place, and structure advertising campaigns across Meta, Google, and Display
Design and produce creative assets for digital and print needs, including social graphics, ads, apparel, and marketing collateral
Support video initiatives including filming, editing, and creative direction
Manage and produce company content such as blogs and newsletters, plus traditional print marketing
Handle social media posting and scheduling across platforms
Collaborate with the team and assist in guiding a student assistant with day-to-day production

Requirements

Strong knowledge of Meta, Google, and Display advertising, including building, placement, and campaign structure (primary focus)
BA or AA, or at least 5 years of professional design experience
Proficiency in the Adobe suite, specifically Photoshop, InDesign, and Illustrator
Proficiency in secondary editing tools such as Canva
Comfort integrating AI tools into creative and marketing workflows
Familiarity with social media posting and scheduling

Technologies

Meta, Google, Display advertising
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Canva
AI tools

Preferred Qualifications

Experience with mobile and app-based editing programs
Comfort working within the Apple ecosystem
Video editing, filming, and creative direction experience
Knowledge of the home improvement, real estate, or construction industry (plus)

Compensation

$43,000 - $45,000 per year

Benefits

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Location: Citrus Heights, CA (onsite)

Employment: Full-time, in-office

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Google Display Ads Marketing Jobs

Marketing Specialist

Director of Performance Marketing

Digital Marketing Assistant

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