Century City, CA

Marketing Jobs in Century City, CA

2 jobs found

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Vice President of Marketing

Adamson Ahdoot, LLP. Century City, CA

Century City, CA

Today

$250k+/yr Full time Marketing Campaign Management Channel Management

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Job Description

Lead a high-performing, in-house marketing organization with a growth mandate across performance marketing and lead generation for personal injury and mass tort case acquisition.

Responsibilities

Own and scale performance marketing as the department’s top priority, covering paid search, paid social, LSA, and other direct-response lead generation channels in close partnership with the Head of Performance Marketing
Set and drive the overall lead generation strategy, with performance and digital channels as the primary growth engine
Build and scale campaign infrastructure that can flex quickly for mass tort and wildfire litigation surges, including sharp lead volume needs around filing deadlines
Establish reporting and attribution standards that connect marketing spend to lead quality, case value, and cost-per-case across PI and mass tort verticals
Continuously test, optimize, and scale winning channels while reducing underperforming spend, with an emphasis on aggressive, data-backed growth
Source, vet, and onboard new affiliates and referral partners to diversify and expand the firm’s case pipeline
Own and grow relationships with existing affiliate and lead-source partners, including negotiating terms and monitoring lead quality and ROI
Identify and develop new acquisition channels and partnerships for both personal injury and mass tort, including co-counsel and referral-network relationships where relevant
Directly manage and develop: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and Marketing Specialists
Have full authority over hiring, firing, and performance management within the marketing department, optimizing team structure and talent to match growth goals
Set department and individual OKRs, track progress rigorously, and hold the team accountable to measurable, data-driven results
Build and present budget recommendations and performance forecasts to firm leadership for approval
Provide structure, accountability, and a consistent cadence of reporting for a department without a single functional leader
Scale marketing structure and headcount as case volume and channel complexity grow, recommending new roles or hires to firm leadership
Explore and pilot traditional media (TV, radio, out-of-home) where it demonstrably supports growth
Partner closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges to ensure marketing capacity scales with filing deadlines and case volume
Serve as the day-to-day marketing leader and single point of accountability for lead generation performance and case volume growth, while firm leadership approves final budgets and major spend decisions

Requirements

10–15 years of marketing experience, including significant director-level (or higher) experience with a core background in performance marketing and paid digital lead generation
Legal marketing experience strongly preferred, ideally across both personal injury and mass tort case acquisition
Mass tort litigation marketing experience is a strong plus, especially around high-volume, time-sensitive filing windows (wildfire, environmental, or product liability litigation)
Deep hands-on mastery of digital lead generation channels: paid search, paid social, LSA
Proven experience sourcing, negotiating with, and managing affiliate or third-party lead-source partnerships
Proven track record managing and developing a multi-disciplinary marketing team (performance, creative, social, CRM, analytics)
Highly technically proficient and data-driven, comfortable working directly in ad platforms and reporting tools (not limited to dashboard review)
Track record translating campaign data into budget and strategy decisions
Experience operating with OKRs or similar goal-setting frameworks and hitting aggressive, measurable targets
Bias toward scale, including experience growing a marketing function, case pipeline, or lead-gen program during a period of firm/company growth
Full-funnel growth role experience (e.g., Growth Officer/Head of Growth) spanning marketing and case acquisition is a strong plus

Technologies

Google Ads
Meta Ads Manager
Salesforce
Zapier
Google Local Services Ads (LSA)
Google Business Profile (GMB)
Affiliate marketing platforms/programs
Google Analytics
Tableau
SEO / website performance tools
CallRail

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Referral program
Vision insurance

Reporting Structure

Reports directly to the Managing Partner
Directly manages: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and 3 Marketing Specialists
Partners closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges to ensure marketing capacity scales with filing deadlines and case volume

What Success Looks Like

Performance marketing channels scale efficiently, with lead volume and lead quality increasing alongside clear, defensible attribution connecting spend to results
New affiliate and case-sourcing relationships produce meaningful, high-quality case volume within the first 6–12 months
The marketing engine flexes up quickly to support mass tort and wildfire surges without losing lead quality or cost efficiency
Marketing operates with a clear, consistent strategy and single point of leadership
Firm leadership gains confidence in budget recommendations backed by solid data
Directors and specialists develop and operate as one department rather than separate silos

Compensation

$250,000+ base (commensurate with experience), plus performance bonus
Pay: From $250,000.00 per year

Location and Work Mode

Century City, CA (onsite)
Century City, CA 90067 (Required)
In person

Experience

Law office: 1 year (Preferred)
Marketing: 10 years (Required)

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Today

Director of Performance Marketing

Adamson Ahdoot, LLP. Century City, CA

Century City, CA

Today

$200k - $250k/yr Full time Manager Marketing Business Development

Apply Now

Job Description

Own and scale paid digital lead generation for a plaintiff-side personal injury and mass tort firm in Century City.

Responsibilities

Drive day-to-day performance for Google Ads, Meta, and Google Local Services Ads (LSA), including building, launching, and optimizing campaigns
Manage budget pacing and bid strategy across channels to meet cost-per-lead and cost-per-case targets
Execute core campaign tactics: keyword research, ad copywriting, campaign/ad group structuring, and ongoing A/B testing
Run and iterate experiments across ad copy, landing pages, bidding strategies, and negative keywords
Assess and expand into additional paid channels over time (for example Display and other emerging lead sources) as budget and results justify
Build scalable campaign infrastructure to support mass tort and wildfire litigation surges, including standing up new campaigns quickly during filing windows
Collaborate with the CRM Director and Data Analyst to ensure clean lead tracking, attribution, and reporting back to spend
Continuously test new creative, audiences, and bidding approaches; pause or kill underperforming spend and reallocate to what is working
Support affiliate and lead-source partnerships with performance data to determine which sources merit scaling
Provide weekly performance reporting and recommendations to the VP of Marketing, fluent in KPIs including CPL, CPA, CTR, CPC, and ROAS and how they map to firm-level OKRs
Stay current on platform and policy changes (Google, Meta, and LSA policy/algorithm updates) and adjust strategy proactively

Requirements

10+ years of hands-on performance marketing experience with deep direct campaign management (not just oversight) in Google Ads and Meta Ads Manager
Legal marketing experience strongly preferred; personal injury or mass tort lead generation experience is a plus
Demonstrated ownership of large paid media budgets with a consistent track record of driving results independently and with minimal hand-holding
Proven ability to scale paid lead generation spend while maintaining or improving cost-per-lead and lead quality
Comfort operating in a high-volume, fast-moving environment where campaigns may need rapid scaling around litigation filing deadlines
Highly data-driven: able to interpret performance data and translate it into next actions beyond reporting metrics
Experience working with or reporting into CRM (Salesforce) and call-tracking (CallRail) for attribution
Self-starter with high ownership and ambition for a hands-on role built to run the program
Bilingual English/Spanish is a strong plus

Technologies

Google Ads
Meta Ads Manager
Google Local Services Ads (LSA)
Google Business Profile (GMB)
Google Analytics
Salesforce
CallRail
Zapier
Tableau
SEO / website performance tools

Reporting Structure

Reports directly to the VP of Marketing
Partners closely with the Creative Director, Social Media Director, CRM Director, and Data Analyst
No direct reports initially; may build out a small paid media team as the function scales

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Referral program
Vision insurance

What Success Looks Like

Paid lead volume increases quarter over quarter while cost-per-lead and cost-per-case stay flat or improve
Campaigns can be stood up or scaled within days when a mass tort or wildfire filing window opens
Clean attribution connects ad spend to signed cases across every active channel
VP of Marketing receives a fully trusted, hands-on performance partner requiring minimal oversight

Location: Century City, CA (onsite)

Salary: USD 200,000 - 250,000 per year

Experience: 10+ years

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Marketing Jobs in Century City, CA

Vice President of Marketing

Director of Performance Marketing

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