Vice President of Marketing

Lead a high-performing, in-house marketing organization with a growth mandate across performance marketing and lead generation for personal injury and mass tort case acquisition.

Responsibilities

• Own and scale performance marketing as the department’s top priority, covering paid search, paid social, LSA, and other direct-response lead generation channels in close partnership with the Head of Performance Marketing
• Set and drive the overall lead generation strategy, with performance and digital channels as the primary growth engine
• Build and scale campaign infrastructure that can flex quickly for mass tort and wildfire litigation surges, including sharp lead volume needs around filing deadlines
• Establish reporting and attribution standards that connect marketing spend to lead quality, case value, and cost-per-case across PI and mass tort verticals
• Continuously test, optimize, and scale winning channels while reducing underperforming spend, with an emphasis on aggressive, data-backed growth
• Source, vet, and onboard new affiliates and referral partners to diversify and expand the firm’s case pipeline
• Own and grow relationships with existing affiliate and lead-source partners, including negotiating terms and monitoring lead quality and ROI
• Identify and develop new acquisition channels and partnerships for both personal injury and mass tort, including co-counsel and referral-network relationships where relevant
• Directly manage and develop: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and Marketing Specialists
• Have full authority over hiring, firing, and performance management within the marketing department, optimizing team structure and talent to match growth goals
• Set department and individual OKRs, track progress rigorously, and hold the team accountable to measurable, data-driven results
• Build and present budget recommendations and performance forecasts to firm leadership for approval
• Provide structure, accountability, and a consistent cadence of reporting for a department without a single functional leader
• Scale marketing structure and headcount as case volume and channel complexity grow, recommending new roles or hires to firm leadership
• Explore and pilot traditional media (TV, radio, out-of-home) where it demonstrably supports growth
• Partner closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges to ensure marketing capacity scales with filing deadlines and case volume
• Serve as the day-to-day marketing leader and single point of accountability for lead generation performance and case volume growth, while firm leadership approves final budgets and major spend decisions

Requirements

• 10–15 years of marketing experience, including significant director-level (or higher) experience with a core background in performance marketing and paid digital lead generation
• Legal marketing experience strongly preferred, ideally across both personal injury and mass tort case acquisition
• Mass tort litigation marketing experience is a strong plus, especially around high-volume, time-sensitive filing windows (wildfire, environmental, or product liability litigation)
• Deep hands-on mastery of digital lead generation channels: paid search, paid social, LSA
• Proven experience sourcing, negotiating with, and managing affiliate or third-party lead-source partnerships
• Proven track record managing and developing a multi-disciplinary marketing team (performance, creative, social, CRM, analytics)
• Highly technically proficient and data-driven, comfortable working directly in ad platforms and reporting tools (not limited to dashboard review)
• Track record translating campaign data into budget and strategy decisions
• Experience operating with OKRs or similar goal-setting frameworks and hitting aggressive, measurable targets
• Bias toward scale, including experience growing a marketing function, case pipeline, or lead-gen program during a period of firm/company growth
• Full-funnel growth role experience (e.g., Growth Officer/Head of Growth) spanning marketing and case acquisition is a strong plus

Technologies

• Google Ads
• Meta Ads Manager
• Salesforce
• Zapier
• Google Local Services Ads (LSA)
• Google Business Profile (GMB)
• Affiliate marketing platforms/programs
• Google Analytics
• Tableau
• SEO / website performance tools
• CallRail

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Vision insurance

Reporting Structure

• Reports directly to the Managing Partner
• Directly manages: Head of Performance Marketing, Creative Director, Social Media Director, CRM Director, Client Services Lead, Data Analyst, and 3 Marketing Specialists
• Partners closely with firm leadership and case-intake leadership on mass tort and wildfire litigation surges to ensure marketing capacity scales with filing deadlines and case volume

What Success Looks Like

• Performance marketing channels scale efficiently, with lead volume and lead quality increasing alongside clear, defensible attribution connecting spend to results
• New affiliate and case-sourcing relationships produce meaningful, high-quality case volume within the first 6–12 months
• The marketing engine flexes up quickly to support mass tort and wildfire surges without losing lead quality or cost efficiency
• Marketing operates with a clear, consistent strategy and single point of leadership
• Firm leadership gains confidence in budget recommendations backed by solid data
• Directors and specialists develop and operate as one department rather than separate silos

Compensation

• $250,000+ base (commensurate with experience), plus performance bonus
• Pay: From $250,000.00 per year

Location and Work Mode

• Century City, CA (onsite)
• Century City, CA 90067 (Required)
• In person

Experience

• Law office: 1 year (Preferred)
• Marketing: 10 years (Required)