Lakewood, NJ

Marketing Jobs in Lakewood, NJ

2 jobs found

Include remote jobs

Today

Conversion Rate Optimization (CRO) & Digital Marketing Specialist

Wealthy Group of Companies LLC Lakewood, NJ

Lakewood, NJ

Today

$100k - $150k/yr Full time Marketing Campaign Management Channel Management

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Job Description

The Conversion Rate Optimization (CRO) & Digital Marketing Specialist will own key parts of inbound marketing operations, including user funnel performance, paid acquisition efforts, and website conversion architecture. This role focuses on building industry-specific acquisition experiences, improving conversion efficiency through testing, and reporting results to executive leadership.

Location and Work Setup

Location: Lakewood, NJ
Work model: Onsite

Compensation

Base Salary: USD 100,000 - 150,000 per yearly

Responsibilities

Design, launch, and manage segmented marketing campaigns for distinct B2B industries and buyer personas, including tailored messaging, custom landing pages, and industry-specific Google Ads and paid search strategies.
Monitor daily website visitor interactions to identify drop-off points, session duration patterns, and user pathways using heatmaps, recordings, and advanced analytics tools to reduce conversion friction.
Maintain oversight of acquisition performance metrics, including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), ROAS, and conversion value; use results to allocate budgets across industries and channels.
Coordinate external agency, freelancer, and technical vendor relationships, including specialized ad copywriters and paid media niche partners, to support high-quality delivery aligned with core performance metrics.
Design, run, and evaluate structured A/B tests across landing page layouts, value propositions, CTA placement, form fields, and ad copy to improve lead capture efficiency.
Audit and integrate digital acquisition channels across paid search (Google Ads), organic search (SEO), LinkedIn, Instagram, TikTok, X (Twitter), and YouTube to support lead routing, tracking accuracy, and conversion economics.
Refine digital touchpoints and initial lead capture flows to support a low-friction onboarding experience for recurring orders and long-term B2B partnerships.
Produce comprehensive reporting covering conversion performance, bounce rates, traffic quality, CAC trends, and ROI, including actionable recommendations for executive leadership.

Requirements

Experience: 4+ years of hands-on experience as a CRO Specialist, Growth Marketer, or Digital Marketing Strategist managing end-to-end inbound and performance channels.
Demonstrated ability to market a single core business across multiple, distinct industries with customized positioning, dedicated landing pages, and tailored Google Ads structures.
Strong command of performance metrics and acquisition mathematics, including CAC, lead-to-customer conversion rates, LTV, and payback periods.
Experience selecting, briefing, and managing external vendors, contractors, or agencies for specialized marketing projects.
Expert proficiency with Google Analytics (GA4), Google Tag Manager, Google Ads, modern landing page builders, A/B testing platforms, and heatmap and session-recording software.
Deep familiarity with paid search, organic search, and B2B-focused social and video platforms, including LinkedIn, YouTube, Instagram, and TikTok.
Prior experience in B2B ecommerce, commercial distribution, wholesale operations, or multi-vertical enterprise B2B service environments is strongly preferred.

Technologies

Google Analytics (GA4)
Google Tag Manager
Google Ads
Modern landing page builders
A/B testing platforms
Heatmap
Session-recording software
SEO
LinkedIn
Instagram
TikTok
X (Twitter)
YouTube

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3mo ago

Part-Time Marketing Specialist – Multifamily Apartment Communities

CT Management, Inc. Lakewood, NJ

Lakewood, NJ

3mo ago Closed

Part time Marketing Campaign Management Content Marketing

This position is no longer accepting applications (closed Jun 18, 2026).

Job Description

CT Management, Inc. is seeking a Part-Time Marketing Specialist to develop and execute campaigns for a portfolio of multifamily apartment communities in Lakewood, NJ, with a focus on social media strategies and digital and print marketing materials.

Responsibilities

Plan and execute marketing campaigns to boost brand visibility, audience engagement, and lead generation.
Produce and manage social media content across platforms such as Facebook, Instagram, LinkedIn, and additional channels.
Create and deploy digital and print assets, including flyers, email outreach, and promotions for community events.
Track campaign performance, analyze analytics, and refine tactics to improve results.
Collaborate with property managers and leasing teams to ensure marketing initiatives align with community objectives.
Stay current with industry trends and best practices in digital marketing and social media.

Requirements

Experience in marketing, social media management, or related fields; real estate or multifamily experience is a plus.
Solid understanding of digital marketing, including social channels, content creation, and email campaigns.
Familiarity with graphic design tools such as Canva or Adobe Creative Suite is advantageous.
Strong writing and communication abilities.
Ability to work autonomously and manage multiple projects at once.
Creative thinker with a strong sense for branding and visual storytelling.

Technologies

Canva
Adobe Suite
Facebook
Instagram
LinkedIn

Position Details

Hours: Part-time, flexible schedule (approximately 15-20 hours per week).
Location: Lakewood, NJ.
Compensation: Competitive hourly rate based on experience.

Schedule

Monday to Friday

Ability to Commute

Lakewood, NJ 08701 (Preferred)

Ability to Relocate

Lakewood, NJ 08701: Relocate before starting work (Required)

Work Location

In person

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Marketing Jobs in Lakewood, NJ

Conversion Rate Optimization (CRO) & Digital Marketing Specialist

Part-Time Marketing Specialist – Multifamily Apartment Communities

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