Conversion Rate Optimization (CRO) & Digital Marketing Specialist

The Conversion Rate Optimization (CRO) & Digital Marketing Specialist will own key parts of inbound marketing operations, including user funnel performance, paid acquisition efforts, and website conversion architecture. This role focuses on building industry-specific acquisition experiences, improving conversion efficiency through testing, and reporting results to executive leadership.

Location and Work Setup

• Location: Lakewood, NJ
• Work model: Onsite

Compensation

• Base Salary: USD 100,000 - 150,000 per yearly

Responsibilities

• Design, launch, and manage segmented marketing campaigns for distinct B2B industries and buyer personas, including tailored messaging, custom landing pages, and industry-specific Google Ads and paid search strategies.
• Monitor daily website visitor interactions to identify drop-off points, session duration patterns, and user pathways using heatmaps, recordings, and advanced analytics tools to reduce conversion friction.
• Maintain oversight of acquisition performance metrics, including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), ROAS, and conversion value; use results to allocate budgets across industries and channels.
• Coordinate external agency, freelancer, and technical vendor relationships, including specialized ad copywriters and paid media niche partners, to support high-quality delivery aligned with core performance metrics.
• Design, run, and evaluate structured A/B tests across landing page layouts, value propositions, CTA placement, form fields, and ad copy to improve lead capture efficiency.
• Audit and integrate digital acquisition channels across paid search (Google Ads), organic search (SEO), LinkedIn, Instagram, TikTok, X (Twitter), and YouTube to support lead routing, tracking accuracy, and conversion economics.
• Refine digital touchpoints and initial lead capture flows to support a low-friction onboarding experience for recurring orders and long-term B2B partnerships.
• Produce comprehensive reporting covering conversion performance, bounce rates, traffic quality, CAC trends, and ROI, including actionable recommendations for executive leadership.

Requirements

• Experience: 4+ years of hands-on experience as a CRO Specialist, Growth Marketer, or Digital Marketing Strategist managing end-to-end inbound and performance channels.
• Demonstrated ability to market a single core business across multiple, distinct industries with customized positioning, dedicated landing pages, and tailored Google Ads structures.
• Strong command of performance metrics and acquisition mathematics, including CAC, lead-to-customer conversion rates, LTV, and payback periods.
• Experience selecting, briefing, and managing external vendors, contractors, or agencies for specialized marketing projects.
• Expert proficiency with Google Analytics (GA4), Google Tag Manager, Google Ads, modern landing page builders, A/B testing platforms, and heatmap and session-recording software.
• Deep familiarity with paid search, organic search, and B2B-focused social and video platforms, including LinkedIn, YouTube, Instagram, and TikTok.
• Prior experience in B2B ecommerce, commercial distribution, wholesale operations, or multi-vertical enterprise B2B service environments is strongly preferred.

Technologies

• Google Analytics (GA4)
• Google Tag Manager
• Google Ads
• Modern landing page builders
• A/B testing platforms
• Heatmap
• Session-recording software
• SEO
• LinkedIn
• Instagram
• TikTok
• X (Twitter)
• YouTube