Search Engine Marketing

Search Engine Marketing Jobs

56 jobs found

2d ago

Digital Marketing Specialist

Pyrotecnico Dallas, TX

Dallas, TX

2d ago

Full time Marketing Analytics Campaign Management

Apply Now

Job Description

Dallas, Texas based hybrid Digital Marketing Specialist role supporting Live Events and Pyrotecnico.

Responsibilities

Design and execute digital campaigns with a clear aim of transforming audience engagement into revenue.
Act as the primary internal point of contact for the company’s third-party SEO and Google Ads agency, providing direction, reviewing performance, and ensuring campaigns align with business goals.
Maintain a solid working knowledge of SEO best practices and Google Ads to evaluate agency recommendations, ask informed questions, and communicate results to leadership.
Collaborate with the agency on keyword strategy, campaign optimization, and performance reviews.
Lead website strategy in partnership with external website design vendors.
Perform minor website updates and ongoing maintenance as needed.
Maintain working knowledge of website hosting and infrastructure tools including WordPress, Elementor, Figma, DNS, and domain hosting.
Utilize HubSpot to manage campaigns, track leads, adjust workflows, and report on funnel performance.
Maintain accurate campaign data and provide regular reporting on KPIs to leadership.

Requirements

1–3 years of experience in digital marketing, social media management, or a marketing coordination role.
Strong project management and organizational skills, with the ability to track assets and meet deadlines for multiple campaigns simultaneously.
Excellent written and verbal communication skills, with a keen eye for detail.
Ability to work collaboratively with cross-functional internal teams and external vendors/agencies.
A proactive, resourceful mindset with an eagerness to learn new marketing technologies and platforms.

Technologies

WordPress
Elementor
Figma
DNS
Domain hosting
HubSpot
Google Ads
Google Analytics

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Environment

This position is based in an in-person office environment. Regular on-site collaboration with internal teams and cross-functional partners is required. Flexibility for hybrid work may be available on a limited basis, subject to manager approval and business needs.

Physical Demands

The physical demands described here are representative of those required to successfully perform the essential functions of this position. This role primarily involves prolonged periods of sitting and working at a computer, with frequent use of hands and fingers to operate standard office equipment. Occasional standing, walking, or movement between office or event locations may be required. The position may also require the ability to lift and carry items up to 15 pounds on an occasional basis.

Position Type / Expected Hours of Work

This is a full-time, on-site position. Standard business hours are Monday through Friday, generally 8:00 AM to 5:00 PM or similar, depending on location and business needs.

Travel

Travel up to 10% may be required.

Work Location

In person

View full job page →

3d ago

Marketing Director

EMS Minneapolis, MN

Minneapolis, MN

3d ago

$95k - $99k/yr Full time Marketing Analytics Brand Management

Apply Now

Job Description

Job overview

In this leadership position, you will craft and execute innovative marketing strategies that align with EMS objectives, champion brand awareness, and drive lead generation. You will guide cross functional teams to optimize digital performance, develop compelling content, and ensure the brand remains at the forefront of the market.

Responsibilities

Create and implement integrated marketing plans that support EMS goals, emphasizing both brand visibility and lead generation.
Plan and manage paid advertising campaigns across Google Ads, Facebook Advertising, and other social channels.
Oversee content production including copywriting, graphic design, and multimedia assets using Adobe Creative Suite and Photoshop.
Manage website content and performance via WordPress, HTML, CSS, and content management systems to ensure a strong user experience.
Apply SEO tools, keyword research, SEM techniques, and Google Ads to improve organic rankings and paid search effectiveness.
Analyze web analytics with Google Analytics, Google Tag Manager, and marketing automation tools to measure performance and identify opportunities for optimization.
Coordinate email marketing campaigns and nurture leads through targeted messaging while tracking engagement metrics.
Supervise social media management and develop strategies for social advertising on platforms such as Facebook, LinkedIn, and Instagram.
Establish web analytics reporting to monitor KPIs like traffic growth, conversion rates, and ROI, adjusting strategies for maximum impact.
Lead cross functional teams in digital campaign setup, website management, and performance marketing initiatives to boost brand visibility.

Requirements

Proficiency with SEO tools, Google Analytics, Google Ads, SEM techniques, and web analytics reporting.
Strong knowledge of digital marketing channels including social media marketing, paid advertising, email automation, and content creation.
Technical skills in HTML, CSS, JavaScript, and SQL for website management and troubleshooting.
Experience with Adobe Creative Suite (Photoshop), graphic design, WordPress or similar CMS, and website optimization tools.
Expertise in conversion optimization to improve engagement and generate leads or sales.
Ability to analyze marketing data across analytics platforms to inform decisions.
Excellent copywriting and storytelling skills for engaging content development.
Proven success managing paid search campaigns across multiple platforms with a focus on performance results.
Solid understanding of ecommerce platforms and online sales funnels to support B2B or B2C initiatives.
Demonstrated leadership in digital campaign setup from concept through execution while managing several projects simultaneously.

Technologies

Google Ads
Google Analytics
Google Tag Manager
WordPress
HTML
CSS
JavaScript
SQL
Adobe Creative Suite
Photoshop
Facebook Advertising
LinkedIn
Instagram

Benefits

401(k)
Health insurance
Professional development assistance
Retirement plan

Work location

Hybrid remote in Minneapolis, MN 55444

View full job page →

6d ago

Legal Digital Marketing Specialist

Law Office of Stephanie F. Dominguez Remote 🇺🇸 Remote

Remote

6d ago

$25 - $35/hr Part time Marketing Content Management Content Marketing

Apply Now

Job Description

The Law Office of Stephanie F. Dominguez is expanding its digital footprint with a fully remote, part-time role designed for a seasoned marketer who can own the firm’s online presence. This position focuses on attracting qualified prospects, increasing consultations, and strengthening the practice’s online reputation for a growing virtual law firm, with an expectation of about 20-30 hours per week at an hourly rate of $25-$35. The role operates remotely within the United States and requires independent, data-driven work.

Responsibilities

Oversee and optimize the firm’s entire digital presence, including Google Business Profile and Ads, Yelp and Ads, Facebook and Instagram, LinkedIn, TikTok, Justia, the firm website content, and overall online reputation.
Design and execute SEO strategies to boost qualified traffic, search visibility, and lead generation.
Perform keyword research and analyze competitors to inform strategy.
Apply on-page, off-page, and local SEO improvements; monitor rankings and implement adjustments.
Manage and optimize Google Business Profile to enhance local-search visibility.
Develop and implement tactics to increase calls, website visits, and consultation requests.
Manage Google Ads and Yelp Ads campaigns and monitor their performance.
Improve conversion rates and cost-per-lead metrics; provide recommendations on advertising budgets and strategy.
Write and publish approximately two to three SEO-focused blog articles per week and revise website content as needed.
Recommend and implement website enhancements aimed at improving conversion rates and user experience.
Monitor reviews across reputation platforms and implement systems to increase client reviews; respond to reviews when appropriate.
Track and report on leads, consultation requests, website traffic, search visibility, advertising performance, and cost per lead; provide monthly improvement recommendations.

Requirements

Minimum five years of digital-marketing experience.
Minimum three years of experience managing Google Ads campaigns.
Minimum three years of experience performing SEO work.
Minimum three years of experience managing Google Business Profiles.
Proven history of generating business leads through digital marketing efforts.
Strong written communication skills.
Strong analytical and reporting skills.
Ability to work independently with minimal supervision.
Demonstrated history of employment stability and reliability.

Technologies

Google Business Profile
Google Ads
Yelp
Yelp Ads
Facebook
Instagram
LinkedIn
TikTok
Justia
WordPress
Google Analytics
Google Search Console
SEMRush
Ahrefs
Google Ads Certification

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k)
401(k) matching
Health insurance
Retirement plan

View full job page →

8d ago

Marketing & Product Specialist

VL Classics & Larson Equipment Company Strafford, MO

Strafford, MO

8d ago

$16 - $20/hr Full time Marketing Analytics Campaign Management

Apply Now

Job Description

This full-time, on-site Marketing and Content Specialist role in Strafford, MO supports three brands and collaborates with the sales team to promote inventory and maintain a strong online presence. The position offers a competitive hourly rate of $16–$20, a bi-weekly pay schedule, advancement opportunities, and a comprehensive benefits package, with medical, dental, vision, life and additional coverage available after 90 days of employment.

Benefits

Full-time employment
Bi-weekly pay schedule
Competitive pay with opportunity for growth
10 days PTO in your first year
Paid holidays
Medical, Dental, Vision, and Supplemental insurance (Life, Cancer, Accident, and more) available after 90 days of employment
Advancement opportunities
Health insurance
Dental insurance
Vision insurance
Life insurance
Paid time off
Paid parental leave

Responsibilities

Capture high quality photography of equipment and vehicles and develop marketing visuals and copy for listings and social posts
Design promotional graphics, craft social media posts, and produce advertising materials
Prepare equipment for the monthly LEC auctions and market it to drive interest
Partner with the marketing team to plan, launch, and optimize campaigns on Google Ads and Meta platforms (Facebook and Instagram)
Generate and monitor marketing leads, and provide marketing support to the sales team including lead follow-up
Track ad performance and refine campaigns to maximize lead generation and sales outcomes
Publish Larson Equipment inventory on Facebook Marketplace to serve as a lead channel for sales
Produce and maintain product listings across all three brands
Maintain listings across company websites, MachineryTrader, Equipment Trader, ProxiBid, auction platforms, and other marketplaces
Support the Director of Marketing with current inventory listings, price changes, and product details
Schedule weekly posts for each brand featuring inventory highlights, promotions, and content
Assist with website updates, email campaigns, and promotional initiatives
Ensure consistent branding and online presence across all three brands
Monitor market trends and uncover new marketing opportunities and platforms
Provide cross-department support as required

Requirements

Bachelor's degree
Excellent communication skills and ability to collaborate with sales teams
Self-driven and capable of working independently
Highly organized with strong multitasking abilities
Proficient computer skills, including Microsoft 365

Technologies

Google Ads
Meta (Facebook & Instagram) Ads
Facebook Marketplace
Microsoft 365

Work Location

On-site in Strafford, MO

How to Apply

Apply via Indeed. For direct questions, contact Yan Zheng at yan@larsonequipco.com.

Employing entity: Larson Equipment Company. This role also supports VL Classics and LEC Auctions (a DBA of Larson Equipment Company).

Pay: $16.00 - $20.00 per hour

People with a criminal record are encouraged to apply

Application Questions

This role requires availability Monday–Friday (approximately 8:00 AM - 5:00 PM) plus 1–2 Saturdays per month for auction support. Are you able to meet this schedule?
This position pays $16.00–$20.00/hour depending on experience. Does this align with your expectations?
Do you have a Bachelor's degree, or equivalent professional experience you'd like us to consider?
In 2-3 sentences, tell us why you're interested in a marketing career and what draws you to this role specifically.
Think of a brand, business, or social media account (big or small) that you think does marketing really well. What do they do that works, and what's one thing you'd try if you were running their marketing?
This position requires you to be on-site in Strafford, MO. Are you able to reliably commute to this location?

View full job page →

8d ago

Marketing Specialist

Yondr Group Dallas, TX

Dallas, TX

8d ago

Full time Marketing Analytics Brand Management

Apply Now

Job Description

Marketing Specialist role onsite in Dallas, TX at Yondr Group, focused on paid media, analytics and performance reporting.

Responsibilities

Create and execute digital marketing plans to raise brand visibility and reach
Identify tactics to drive site traffic, improve SEO, and enhance user experience
Develop creative strategies to engage decision-makers in long buying cycles
Plan and optimize paid media campaigns across channels
Strengthen and manage our presence across social media platforms
Administer and maintain the CMS to stay aligned with business goals
Collaborate with content, design and external partners to deliver high-impact campaigns
Serve as the main point of contact for our digital agency
Integrate marketing tools to deliver a unified view of performance and user behavior
Ensure smooth data flow between platforms to enable actionable insights
Apply retargeting and lead-nurturing tactics for extended buying cycles
Deliver regular performance reports across channels and campaigns
Provide strategic recommendations for ongoing improvement based on analytics

Requirements

3+ years of proven B2B digital marketing experience, ideally in industries with long buying cycles
Hands-on experience with LinkedIn Advertising and Google Ads
Strong understanding of marketing analytics and reporting tools
Expertise in marketing automation and CRM platforms such as HubSpot
Excellent communication, project management and collaboration skills
Ability to work independently and manage multiple projects in a fast-paced environment
Proficiency in Google Analytics, media monitoring and lead generation tools
Experience coordinating with multiple stakeholders, including digital agencies

Technologies

LinkedIn Advertising
Google Ads
HubSpot
Google Analytics

View full job page →

8d ago

Marketing Specialist

Puget Law Group Tacoma, WA

Tacoma, WA

8d ago

$90k - $110k/yr Full time Marketing Analytics Brand Management

Apply Now

Job Description

Marketing Specialist at Puget Law Group is a hands-on role that combines strategic planning with creative execution to elevate a professional services brand. Based in Tacoma, WA, this position focuses on developing and delivering digital marketing campaigns, scalable content, and optimization across multiple channels to increase visibility, engagement, and client value.

Responsibilities

Plan, schedule, and manage social content across Instagram, Facebook, LinkedIn, YouTube, X, Spotify, and TikTok
Coordinate paid campaigns (Google Ads, LSAs, Meta Ads Manager) with agency partners and report on cost-per-lead and cost-per-case
Manage email, mobile, and traditional advertising including radio, billboards, and newsletters
Partner with our SEO vendor on website updates, landing pages, and content
Audit content for ranking and user experience opportunities; monitor Google Analytics and Search Console
Maintain profiles on Avvo, SuperLawyers, BBB, Yelp, and Google
Lead review generation campaigns and manage a defined response protocol, including for negative reviews
Monitor brand mentions across the web and flag reputation risks to leadership
Draft or coordinate blog posts, practice area pages, case results, and newsletter copy
Write ad copy for paid search and social campaigns
Ensure all advertising, case results, and testimonials comply with Washington RPC 7.1–7.3 attorney advertising rules, routing content through attorney/compliance review prior to publication
Own day-to-day tracking of the marketing budget across channels and vendors
Manage contracts, deliverables, invoices, and purchase orders for outside vendors and contractors
Manage inbound leads and data in our CRM
Track KPIs and campaign performance, translating data into actionable strategy
Shoot and edit short-form video, graphics, and photos for social and web
Manage on-site photography and support for trade shows and community events

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience), with 2–4 years of marketing experience, ideally in a professional services, legal, or lead-generation environment
Ability to own marketing campaigns end-to-end, including content creation, result analysis, and data-driven optimization
Understanding of the full funnel with a proactive approach to increasing traffic, engagement, conversion, and long-term client value
Proficiency with Canva, Adobe Creative Suite, or similar graphic editors, WordPress, project management tools, and a CRM (Clio Grow or comparable)
Experience drafting or coordinating marketing copy within attorney advertising rules and internal review processes
Preferred: background in sales, retail, or performance marketing; familiarity with Google Ads and Google Analytics

Technologies

Instagram, Facebook, LinkedIn, YouTube, X, Spotify, TikTok
Google Ads, LSAs, Meta Ads Manager
Google Analytics, Search Console
Canva, Adobe Creative Suite
WordPress, project management tools
CRM: Clio Grow or comparable; profiles on Avvo, SuperLawyers, BBB, Yelp, Google

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off
Vision insurance

View full job page →

9d ago

Digital Marketing Manager

TechnipFMC Houston, TX

Houston, TX

9d ago

Full time Manager Marketing Analytics

Apply Now

Job Description

Digital Marketing Manager in Houston, TX (hybrid) at TechnipFMC focused on driving measurable growth across digital channels by planning, executing, and optimizing integrated marketing programs, combining strategic oversight with hands-on execution and leveraging marketing technology.

Responsibilities

Lead the digital marketing strategy and execution to support the GBUs marketing plans and sales targets
Develop and implement digital marketing strategies aligned with business and revenue goals
Translate commercial priorities into channel specific plans for paid media, SEO, content, email, and social
Partner with sales, communications, and product teams to support integrated campaigns
Define KPIs and measurement frameworks tied to pipeline, engagement, and conversions
Plan and manage multi‑channel campaigns across paid search, paid social, display, email, and web
Oversee campaign setup, targeting, creative alignment, and performance tracking
Continuously optimize campaigns based on data insights, A/B testing, and conversion analysis
Manage campaign calendars, budgets, and timelines to meet targets
Evaluate, select, and implement digital marketing tools and platforms including CRM integrations, analytics, SEO tools, and campaign management
Lead onboarding and adoption of new technologies across the marketing team
Design scalable workflows and automation processes to improve efficiency and consistency
Ensure seamless integration between tools such as CRM, analytics, CMS, and sales platforms
Stay informed on emerging technologies, AI applications, and industry trends to drive innovation
Collaborate with content and brand teams to develop high performing digital content
Maintain consistent messaging, brand voice, and user experience across channels
Support website optimization initiatives including SEO, UX improvements, and conversion rate optimization
Guide content personalization strategies based on audience segmentation and behaviors
Work cross-functionally with commercial teams to align marketing with pipeline goals
Provide guidance on digital best practices to internal stakeholders
Support sales enablement through targeted digital campaigns and tools
Communicate performance results and recommendations clearly to leadership
Act as a strategic partner to Sales leadership while upholding enterprise standards and governance
Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

Requirements

Bachelor's degree in Marketing, Communications, Business or related field, or equivalent experience; Master’s degree preferred
5 to 7 years of experience in digital marketing, demand generation, or related roles
Proven track record of managing multi‑channel digital campaigns with measurable results
Experience implementing and managing marketing technology platforms and integrations
Strong analytical skills with the ability to translate data into actionable insights
Hands-on experience with Google Analytics, CRM systems (such as Salesforce), SEO platforms, and paid media tools
Familiarity with marketing automation concepts; experience with account based marketing strategies is a strong advantage
Strong project management and organizational skills
Prior management experience is preferred