Social Media and Marketing Manager

Trig Modern is hiring a Social Media and Marketing Manager in Raleigh, NC for an in-person role. You will lead multichannel marketing efforts that strengthen the company’s digital presence and support sustainable business growth. The position offers a salary range of USD 52,600 to 63,500 per year and includes health insurance, paid time off, and an employee discount.

Responsibilities

• Develop and run multichannel marketing strategies aligned with company goals, covering digital marketing, content marketing, social media marketing, and print advertising.
• Own SEO initiatives to improve organic rankings and increase website traffic using keyword research, on-page optimization, and backlink strategies.
• Lead advertising sales campaigns across platforms including Facebook Advertising, Google AdWords, and other digital ad networks.
• Oversee marketing automation to streamline campaigns, nurture leads, and support customer engagement through targeted email marketing and analytics.
• Conduct market research to identify trends, analyze competitors, and uncover opportunities for growth across B2B markets and e-commerce channels.
• Collaborate with product management to build go-to-market strategies for new offerings, keeping messaging aligned with brand and customer needs.
• Use analytics tools such as Google Analytics to measure performance, generate insights, and optimize efforts for maximum ROI.
• Create and manage content for multiple channels, including websites on WordPress or HTML-based pages, social media posts, email newsletters, and print materials.

Requirements

• 5+ years of digital marketing experience (required).
• Proven expertise with SEO techniques and tools to strengthen online presence.
• Strong knowledge of social media marketing platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Experience building and executing multichannel marketing that combines digital advertising, content creation, email marketing, and print advertising.
• Proficiency in advertising sales tactics using Facebook Advertising and Google AdWords.
• Working familiarity with digital marketing tools including Adobe Creative Suite (Photoshop, Illustrator), Google Analytics, and WordPress.
• Ability to produce compelling copywriting that resonates with diverse audiences across B2B markets.
• Basic HTML knowledge for website updates or landing page modifications.
• Experience with research methods to gather market intelligence and customer insights.
• Strong analytical skills to interpret reporting data and adjust strategies based on performance.
• Ability to commute to Raleigh, NC 27604 (required).

Tools & Platforms

Facebook Advertising, Google AdWords, Google Analytics, Adobe Creative Suite, Photoshop, Illustrator, WordPress, HTML, LinkedIn, Twitter, Instagram, Facebook