1M Coffee & Pastries is seeking a results-driven Marketing Manager to design and manage integrated marketing initiatives. This hybrid role in Saltillo, MS focuses on improving brand visibility across digital channels, optimizing performance using analytics, and supporting growth through stronger campaigns and e-commerce or lead generation efforts.
Responsibilities
- Design and execute integrated marketing campaigns across social media, email, SEM, and paid advertising.
- Manage website content and performance using content management systems such as WordPress, supported by SEO tools to strengthen organic search visibility.
- Use marketing automation tools to streamline campaign setup, lead nurturing, and customer segmentation.
- Perform keyword research and optimize digital content for SEO using tools including Google Analytics, Google AdWords, and SEMrush to improve search rankings.
- Oversee social media management and advertising campaigns on platforms such as Facebook Advertising and other social channels to increase brand awareness.
- Review web analytics reporting to evaluate campaign effectiveness, user engagement, and conversion rates, then adjust strategy accordingly.
- Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to create visual assets aligned with branding goals.
- Create copy for digital ads, landing pages, email campaigns, and blog content tailored to target audiences.
- Monitor paid search marketing activity through Google Ads and Google Tag Manager to optimize ad spend and improve campaign performance.
- Lead website management and performance marketing initiatives intended to increase e-commerce sales or lead generation.
Requirements
- Strong working knowledge of SEO tools, Google Analytics, Google AdWords, Google Tag Manager, and web analytics reporting.
- Expertise in setting up digital marketing campaigns, managing paid advertising, and applying conversion optimization techniques.
- Advanced skills with Adobe Photoshop and Adobe Creative Suite, plus HTML, CSS, JavaScript, and content creation for digital assets.
- Experience with WordPress or comparable content management systems for website updates and content management.
- Demonstrated ability to manage social media advertising campaigns across multiple platforms, including Facebook Advertising.
- Knowledge of SEM, paid search marketing strategies, and keyword research methodologies.
- Familiarity with marketing automation platforms for campaign workflows and customer journey mapping.
- Strong analytical skills, including the ability to interpret web analytics data to guide strategic decisions.
- Excellent copywriting skills for digital channels, paired with creative graphic design capabilities.
- SQL or other database query language experience is a plus for advanced marketing analytics.
- Experience in B2B marketing environments is preferred, particularly with content management systems and website optimization.
Technologies
WordPress, SEO tools, Google Analytics, Google AdWords, SEMrush, Facebook Advertising, Google Ads, Google Tag Manager, marketing automation tools, Adobe Creative Suite, Photoshop, Illustrator, HTML, CSS, JavaScript, SQL
Benefits
- Employee discount
- Flexible schedule
Pay
$250.00 - $300.00 per week
Work Location
Hybrid remote in Saltillo, MS 38866
