Web Direct Brands, Inc. is looking for a Marketing Director to lead the marketing function for an e-commerce business in Odessa, Florida. This role reports directly to the CEO and is responsible for turning marketing strategy into measurable outcomes across branding, content, promotions, and consumer engagement.
In this full-time, in-person position, you will manage a marketing team of roughly 10–12 staff while planning and executing department priorities, campaigns, and performance reporting for leadership.
Role Overview
- Location: Odessa, Florida (onsite), including Odessa, FL 33556
- Work style: In person only (remote work is not available)
- Reporting line: Directly to the CEO
- Schedule: Monday through Friday, approximately 45–50 hours/week
- Job type: Full-time, exempt
Compensation
- Starting salary: $60,000 per year
- Salary progression: Scheduled $4,000 increases every six months of continued employment
- Annual salary growth: $8,000 in salary growth during each full year of continued employment
- Bonus: Company performance-based bonus
What You’ll Do
- Lead, manage, evaluate, hire, develop, motivate, discipline, and direct the marketing, advertising, content, and promotional staff
- Translate company marketing, branding, and business-development objectives into marketing strategy
- Collaborate with the CEO, other department leaders, and internal teams to prepare marketing strategies
- Manage and coordinate marketing, advertising, promotional, and content-production activities
- Set departmental priorities, responsibilities, performance standards, and deadlines
- Analyze market trends using data, analysis, and customer feedback, then recommend changes to marketing and business-development strategies
- Oversee consumer engagement across social-media platforms
- Track industry developments, competitor activity, and marketing best practices
- Oversee the creation and delivery of marketing campaigns and initiatives
- Ensure brand messaging stays clear, accurate, and consistent
- Gather, evaluate, and apply customer and market insights
- Improve and protect the company’s public image and the external perception of its brands
- Lead content generation and production across websites, social media, email, video, print, and other media platforms
- Collaborate with customer service, information technology, sales, procurement, and other departments
- Identify and develop strategic partnerships and marketing opportunities
- Conduct market research related to existing and future products
- Develop and implement marketing plans for new and existing products
- Evaluate the effectiveness and productivity of marketing plans, campaigns, employees, and projects
- Monitor, review, and report on marketing activities and results
- Measure and report key performance indicators including return on investment, conversion performance, customer-acquisition costs, revenue contribution, and related metrics
- Present recommendations and departmental results directly to the CEO
Requirements
- Education: Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience)
- Experience: Minimum 2 years of relevant marketing experience
- Experience developing, implementing, or managing marketing strategies
- Experience with customer research, market research, data analysis, or performance measurement
- Experience using relevant marketing, analytics, content-management, social-media, or project-management software
- Ability to manage multiple priorities and hold employees accountable for results
- Strong written and verbal communication skills
- Sound judgment and decision-making capability in a fast-moving business environment
- Confidence and maturity to lead employees and work directly with senior management
- Previous management experience is helpful; highly capable candidates showing leadership potential and readiness to transition into management will be seriously considered
Benefits
- Health insurance support
- Dental insurance
- Vision insurance
- Paid time off
- Employee discounts (including employee discount)
- Flexible scheduling where consistent with responsibilities of the position
- Flexible schedule
- Health insurance
- Professional development assistance
Cover Letter Requirement
A thoughtful, non-generic cover letter is required for serious consideration. Applications without cover letters will be systematically rejected. Before applying, research Web Direct Brands, Inc., understand the types of products and businesses they operate, and address why the leadership opportunity interests you, what experience and talent you would bring, why you believe you are ready to lead and develop a marketing department, and what measurable difference you believe you could make.
What Web Direct Brands Is Looking For
- Takes ownership rather than waiting to be directed
- Comfortable being measured by results
- Able to organize, motivate, and develop a diverse International team
- Understands that leadership includes accountability
- Balances creativity with data, deadlines, and financial performance
- Wants an opportunity to influence the direction and growth of the company
- Seeks a long-term career opportunity with room for advancement
