Marketing Specialist
Marketing
Brand Management
Business Development
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Digital Marketing
Email Marketing
Lead Generation
Management
Marketing Analytics
Marketing Automation
Marketing Crm
Marketing Materials
Partner Management
Program Management
Project Management
Job Description
The Marketing Specialist at VALIR PACE LLC is a hands-on marketing role supporting Valir’s PACE programs and Valir Hospice. The position focuses on developing and operating marketing plans for regulated healthcare services, producing CMS and state-compliant materials, and collaborating with senior leadership to consolidate planning across multiple sites.
Role Overview
In this onsite position in Oklahoma City, OK, the Marketing Specialist helps develop and run marketing across Valir PACE (Oklahoma), Cherry Blossom PACE (Virginia), and Valir Hospice (Oklahoma). The role translates strategic plans into finished, compliant deliverables used to drive qualified inquiries and support outreach and sales efforts.
Key Responsibilities
- Develop and manage Valir’s marketing across its PACE programs and Valir Hospice.
- Collect and consolidate the marketing plan in collaboration with senior leadership.
- Convert the marketing plan into completed work that is cleared by CMS and the states, including accurate listings and web pages.
- Support campaigns designed to generate qualified inquiries.
- Create referral-partner tools to support outreach and sales teams on an ongoing basis.
- Coordinate marketing activities across multiple sites while maintaining a hands-on operating approach for regulated healthcare marketing.
Required Qualifications
- Hands-on management of paid search, paid social, Google Business Profiles, and online listings.
- Working knowledge of a CRM (Salesforce, HubSpot, or similar) and web analytics (GA4), with the ability to build a simple dashboard in Excel or a BI tool.
- Experience managing website content in WordPress or a similar content system.
- Strong, clear writing in plain language with careful editing.
- Project and vendor management across multiple deadlines and stakeholders.
- Working knowledge of HIPAA as it applies to marketing materials, including testimonials and images of patients or participants.
- Ability to travel to all Valir sites, including overnight trips.
Education and Experience
- Bachelor’s degree in marketing, communications, public health, or a related field, or equivalent experience.
- 5 to 7 years of marketing experience, including at least 3 years in healthcare.
- Experience producing marketing that must pass regulatory or legal review (for example: Medicare Advantage, PACE, hospice, home health, or health plan marketing).
Technologies
- Salesforce
- HubSpot
- GA4
- Excel
- BI tool
- WordPress
- Canva
- Adobe Creative Cloud
Preferred Qualifications
- PACE, Medicare Advantage, or hospice marketing experience, including CMS marketing submissions.
- Fluency in Spanish.
- Experience marketing to referral sources such as case managers, discharge planners, and physicians.
- Experience running multilingual campaigns and managing translation vendors.
- Design skills in Canva or Adobe Creative Cloud.
- Experience in a multi-site or multi-state healthcare organization.
Benefits
- Competitive pay, retention and referral bonuses
- Outstanding Medical, dental, and vision insurance
- Paid day off for your birthday
- 401K Company match on day one
- Company paid life insurance
- Generous PTO
- Career development opportunities
- Employee Gym
- Employee Recognition
Similar Jobs
