Support organizational growth and engagement by planning, executing, and optimizing marketing and communication initiatives.

Plan, coordinate, and execute marketing and communication initiatives aligned with organizational goals, including service line growth, recruitment, community outreach, and brand awareness.
Manage marketing projects end-to-end from intake through completion, including prioritization, scheduling, resource coordination, stakeholder communication, and performance evaluation.
Develop and maintain digital marketing channels such as website content, social media platforms, and email communications, along with other digital engagement tools.
Administer and optimize CRM and marketing technology platforms, including audience segmentation, campaign deployment, workflow automation, reporting, and data integrity.
Monitor and analyze marketing performance metrics and audience engagement trends, then provide recommendations to improve effectiveness and return on investment.
Create and manage written, visual, and multimedia content that supports organizational messaging, brand standards, and communication objectives.
Coordinate with vendors, consultants, and external partners to support marketing initiatives, production needs, and budget stewardship.
Serve as a marketing resource for organizational leaders and stakeholders by providing guidance, recommendations, and support for communication and promotional efforts.

Bachelor’s degree in marketing, communications, public relations, journalism, or a related field.
3 to 5 years of progressively responsible experience in marketing, communications, digital marketing, public affairs, CRM administration, website management, project management, or related areas.

Digital marketing and campaign management
CRM administration and marketing automation
Content development and multimedia production
Marketing analytics and reporting
Project and workflow management
Market research and strategic planning
Vendor and stakeholder relationship management
Strong written and visual communication
Organization, prioritization, and independent problem-solving
Proficiency with marketing, content management, and creative design technologies

Experience managing cross-functional projects while balancing competing organizational priorities.
Strong analytical, problem-solving, and decision-making skills, with the ability to independently manage projects and recommend operational improvements.
Demonstrated ability to build dashboards, marketing reports, and performance analytics.
Experience managing vendor relationships and external service providers.
Experience with Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, or similar design and video editing tools.

Marketing Specialist

Job Description