Marketing Specialist – Graphic Design

The Marketing Specialist will support School Portraits by Adams Photography by planning and executing marketing initiatives that improve brand awareness, promote products and services, and increase customer engagement. This role combines marketing strategy with graphic design execution, digital campaign support, and content management for a consistent customer experience.

Key Responsibilities

• Assist in planning, developing, and executing marketing campaigns that promote company products, services, and brand awareness.
• Create audience-focused marketing messages and promotional strategies for different customer groups.
• Develop and manage email marketing campaigns, social media content, digital promotions, and other customer communications.
• Collaborate with sales, operations, photography, and leadership teams to identify marketing opportunities and support business objectives.
• Evaluate marketing effectiveness and recommend improvements to customer engagement and campaign performance.
• Design and produce print and digital marketing materials, including brochures, flyers, sales collateral, advertisements, order forms, email graphics, social media content, packaging, and trade show materials.
• Maintain brand consistency across company divisions and customer-facing communications.
• Develop visual content using photography, video, illustration, and graphic design.
• Maintain company artwork libraries, brand assets, school logos, and creative templates.
• Create, update, and maintain website content, landing pages, and promotional materials.
• Apply SEO best practices to improve website visibility and engagement.
• Support Google Ads and other digital advertising campaigns through creative development, content updates, and performance monitoring.
• Monitor website and campaign analytics to identify opportunities for improvement.
• Develop marketing content across formats, including website copy, blogs, social media posts, email campaigns, promotional graphics, and short-form videos.
• Manage multiple projects at once by setting priorities, tracking progress, and meeting deadlines.
• Work independently while coordinating with internal departments to complete marketing projects on time.
• Support in-house printing needs and accommodate seasonal business demands when necessary.

Required Qualifications

• 3–5 years of professional experience in marketing, digital marketing, graphic design, or a related field.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong understanding of marketing principles, branding, and audience-focused communication.
• Experience creating marketing materials for both print and digital platforms.
• Experience managing website content and familiarity with SEO best practices.
• Working knowledge of social media marketing, email marketing, and digital advertising platforms, including Google Ads.
• Strong writing, editing, and visual communication skills.
• Excellent organizational, project management, and time management abilities.
• Ability to work independently, manage competing priorities, and meet deadlines in a fast-paced environment.
• A portfolio demonstrating graphic design capabilities and marketing-related work is required.

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• InDesign
• Google Ads

Preferred Qualifications

• Bachelor’s degree in Marketing, Graphic Design, Communications, Digital Media, or a related field.
• Experience with WordPress, Shopify, or other content management systems.
• Familiarity with Google Analytics and email marketing platforms.
• Photography, video editing, motion graphics, or animation experience.
• Experience in photography, education, yearbook, printing, or related industries.

Role Details

Location: San Dimas, CA (onsite)

Compensation: USD 29–36 per hour

Minimum Experience: 3 years