Eden Prairie, MN

Marketing Jobs in Eden Prairie, MN

2 jobs found

Include remote jobs

21d ago

Senior Digital Marketing & Demand Generation Specialist

Williams AV Eden Prairie, MN

Eden Prairie, MN

21d ago

$75k+/yr Full time Marketing Senior Campaign Management

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Job Description

The Senior Digital Marketing and Demand Generation Specialist location is Eden Prairie, MN, designed for on-site work. This role leads the creation and execution of programs to raise brand visibility, engage key channels, generate quality leads, and support revenue growth. Core focus areas include demand generation, marketing automation, content and channel optimization, and leveraging AI tools to boost performance.

Responsibilities

Plan, deploy, and continuously optimize integrated marketing campaigns that align with brand objectives and strategic initiatives
Coordinate digital activities for product launches across the website, email, social channels, and partner communications
Develop landing pages, forms, and lead capture tools aligned with campaign goals and conversion measurement
Track campaign performance and propose optimization strategies based on data
Design and maintain HubSpot workflows and automation, implement lead scoring, segmentation, and ensure CRM sync with Salesforce
Create nurture programs to enhance engagement and advance leads through the funnel
Deliver email campaigns with audience segmentation, testing, scheduling, and performance reporting
Maintain CRM data quality, organization, and reporting accuracy
Oversee recurring communications including newsletters, partner updates, and Infinium Certified Reseller program messaging
Produce blogs, guides, newsletters, and related content across brand properties
Coordinate social media calendars, scheduling, and analytics
Repurpose content across channels to extend reach and engagement
Support content for webinars, product launches, sales initiatives, and partner programs
Maintain website content supporting Answer Engine Optimization efforts
Assist AI-driven discovery initiatives and Generative Engine Optimization efforts
Monitor website performance and propose improvements to content and user experience
Build dashboards and analyze campaign, site, email, and content performance for leadership reporting
Assist with webinar promotion, media outreach, press releases, and communications for major announcements

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field
5 to 7 years of experience in digital marketing, demand generation, or marketing automation
Proven success supporting integrated campaigns, automation strategy, and cross-channel performance optimization
Experience managing marketing automation and CRM platforms, with HubSpot and Salesforce preferred
Strong analytics and reporting skills with the ability to translate data into actionable insights
Background in B2B marketing; familiarity with professional AV, technology, manufacturing, or education markets preferred
Experience evaluating and applying AI tools and marketing technologies to improve outcomes
Excellent communication and collaboration abilities across departments
Understanding of AEO, SEO, AI-driven discovery, or content optimization strategies preferred
Strong organizational and project management capabilities, able to work independently and manage competing priorities in a fast-paced environment

Technologies

HubSpot
Salesforce

Why Join Williams AV?

The role offers an opportunity to shape demand generation and digital marketing strategies within a growing technology company. The ideal candidate combines creativity with technical acumen, analytics, and a commitment to ongoing improvement.

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1mo ago

Director of Marketing

2nd Swing Golf Eden Prairie, MN

Eden Prairie, MN

1mo ago Closed

$88k - $152k/yr Full time Marketing Brand Management Business Development

This position is no longer accepting applications (closed Jun 30, 2026).

Job Description

This on-site Director of Marketing role in Eden Prairie, MN focuses on shaping and executing the 2nd Swing Golf marketing strategy while leading the marketing team.

Responsibilities

Lead the marketing team in executing the strategic marketing plan across channels.
Collaborate with cross-functional teams to evaluate and refine the strategic plan.
Develop, manage, and monitor the marketing budget including downstream activities.
Create and maintain brand guidelines and deploy environmental branding at all retail locations.
Gather and analyze market data to identify new markets and customer demand, and assess the effectiveness of campaigns.
Perform market research, sales forecasting, and strategic planning to support product profitability.
Conduct pricing research to ensure competitive pricing for products and services.
Maintain awareness of market trends and identify needs for new products and services, providing recommendations to leadership.
Negotiate contracts for services required to implement the marketing strategy.
Develop, evaluate, and deliver training on marketing activities, strategies, and policies.
Recruit, interview, hire, and train supervisory and management staff within the department.

Requirements

Strong understanding of principles and methods used to promote, display, and sell products and services.
Experience managing the marketing function, including strategy execution and budget oversight.
Experience leading direct reports and cross-organizational teams.
Competitive or collegiate level golf experience.
Excellent verbal, written, and interpersonal communication skills.
Excellent organizational skills and meticulous attention to detail.
Strong analytical and problem-solving abilities.
Ability to create, implement, and monitor budgets.
Capacity to adapt quickly to changing conditions and priorities.

Benefits

Employee programs such as PGA membership dues support.
Paid time off.
401(k) plan with company match.
Health insurance and HSA/FSA options.
Discounted merchandise.
Continued training and development.
Health and wellness initiatives.
Work life balance initiatives.

Compensation

Pay range for this position is $88,000 to $152,000 per year, based on experience.

Preferred Qualifications

Bachelor's degree in Business or Marketing.
At least ten years of experience in retail or sporting goods marketing or a related field.
In-depth knowledge of the golf industry.
Maintain a 10 handicap or better.

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Marketing Jobs in Eden Prairie, MN

Senior Digital Marketing & Demand Generation Specialist

Director of Marketing

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