Web & Digital Marketing Manager

MTS Systems is seeking a Web & Digital Marketing Manager to lead and improve its web and email marketing programs from Eden Prairie, MN. This onsite role will focus on optimizing the company website and lifecycle email performance, while also supporting a Sitecore to WordPress migration and strengthening measurement, tracking standards, and marketing technology operations.

You will coordinate with an external agency during migration efforts, manage day-to-day website updates in WordPress, and oversee technical SEO, QA, and conversion improvements. The position also includes operating Salesforce Account Engagement (formerly Pardot) for campaign execution, automation, and reporting, supported by analytics tools such as GA4, Google Tag Manager, and Google Search Console.

What you’ll do

• Support the Sitecore-to-WordPress migration by coordinating with the external agency on requirements, testing, and launch readiness.
• Own day-to-day WordPress management, including content updates, landing pages, forms, and ongoing site improvements.
• Monitor technical SEO for crawlability, indexation, redirects, metadata, structured data, and site performance.
• Manage website quality assurance, accessibility, and functionality across devices and user journeys.
• Analyze website performance and user behavior to improve search visibility, user experience, and conversion rates.
• Manage agency requests, priorities, timelines, and deliverables related to website development and optimization.
• Execute email campaigns in Salesforce Account Engagement (formerly Pardot), including setup, testing, segmentation, and reporting.
• Build and optimize automated nurture tracks and lifecycle programs.
• Improve email performance through personalization, A/B testing, and ongoing analysis.
• Monitor deliverability, engagement, and list health.
• Maintain digital tracking standards, including UTM parameters, campaign naming conventions, and conversion tracking.
• Administer and validate website analytics using GA4, Google Tag Manager, and Google Search Console.
• Develop recurring reports covering website performance, SEO, email engagement, and lead generation.
• Translate data into actionable recommendations that improve marketing performance and attribution.
• Administer Salesforce Account Engagement and other assigned marketing systems.
• Support lead routing, list hygiene, and data quality in partnership with the teammate responsible for lead and customer experience strategy.
• Document processes, troubleshoot issues, and identify opportunities to improve marketing efficiency.

Qualifications

• 5+ years of experience in digital marketing, website management, marketing operations, or a related field.
• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred, or an equivalent combination of education and practical experience.
• Experience managing a website using WordPress or a comparable CMS.
• Hands-on email marketing platform experience; Salesforce Account Engagement (Pardot) is a plus.
• Strategic mindset with the ability to connect digital marketing activities to business goals and recommend data-driven improvements.
• Working knowledge of technical SEO, website analytics, and conversion optimization.
• Experience with tracking tools including GA4 and Google Tag Manager.
• Experience managing landing pages, forms, email campaigns, and marketing automation.
• Strong project management, organization, and problem-solving skills.
• Experience working with agencies, vendors, and cross-functional teams.

Technology stack

• Sitecore
• WordPress
• Salesforce Account Engagement (formerly Pardot)
• GA4
• Google Tag Manager
• Google Search Console
• A/B testing

Compensation

$80,000 - $100,000 annual salary, commensurate with experience and qualifications.

Benefits

• Affordable medical, dental, and vision insurance
• HSA/FSA with a company match
• Income protection benefits
• Industry leading 401(k) plan
• Paid time off
• Parental leave
• Matching gift and volunteer program

Give back and inclusion

• MTS supports Employee Resource Groups (ERGs) and is committed to a diverse and inclusive workplace.
• Employees can participate in the ITW Hearts Giving Hope Program to support families in the community.

Physical demands (US only)

• Regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• Occasionally required to stand; walk; and stoop, kneel, crouch, or crawl.
• Occasionally lift and/or move up to 25 pounds.
• Vision abilities required: close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.