Associate Manager, Digital Growth & Marketing Technology

The Associate Manager, Digital Growth & Marketing Technology plays a key role in supporting CXI’s digital growth ecosystem. This position helps manage digital platforms and measurement capabilities, coordinating with Marketing, E-Commerce, IT, agencies, and technology partners to improve customer experience, operational efficiency, and revenue growth.

Key Responsibilities

• Administer and optimize CXI’s website, e-commerce platform, mobile applications, and content management systems (CMS).
• Lead platform enhancements and usability improvements through testing initiatives, content updates, and digital experience optimization.
• Coordinate with internal teams and external development partners on website architecture, navigation, content structure, and customer journey improvements.
• Support CMS evaluation, implementation, website consolidation, platform migration, and ongoing modernization efforts.
• Administer and optimize marketing technology tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Looker Studio, Google Ads, attribution, and reporting platforms.
• Maintain accurate tracking and conversion measurement, including integrations, dashboards, tagging, and performance reporting across digital channels.
• Analyze website, acquisition, and conversion data to identify opportunities that improve customer experience, marketing effectiveness, and business performance.
• Recommend improvements to measurement capabilities, reporting accuracy, customer insights, and digital marketing performance.
• Execute and coordinate digital growth initiatives across SEO, AEO, GEO, paid search, affiliate marketing, user experience optimization, and conversion rate optimization (CRO).
• Coordinate with agencies and vendors to improve search visibility, digital channel performance, and return on investment.
• Perform SEO analysis to identify technical and content optimization opportunities, implementing or coordinating improvements to organic search performance.
• Monitor acquisition, engagement, conversion, and revenue metrics, analyzing trends and recommending growth opportunities.
• Coordinate across Marketing, E-Commerce, IT, agencies, and technology partners to support delivery of digital initiatives.
• Document business objectives and translate them into digital platform, analytics, automation, and technology requirements, with guidance from leadership.
• Research and evaluate AI, agentic automation, and emerging technologies that may improve operational efficiency and digital performance.
• Support project planning, status reporting, vendor coordination, testing, documentation, and stakeholder communication.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Information Technology, Digital Media, Computer Science, or a related field.
• Approximately 3–5 years of experience in digital marketing, digital growth, SEO, website management, e-commerce, analytics, or marketing technology roles.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Looker Studio, Google Ads, and digital performance measurement.
• Experience executing website optimization, organic search, user experience, and conversion-focused initiatives.
• Experience supporting website redesigns, CMS implementations, platform migrations, website consolidations, or digital transformation projects.
• Experience coordinating with agencies, developers, and technology partners to deliver digital initiatives and platform enhancements.
• Working knowledge of organic and paid digital acquisition strategies, including SEO, AEO, GEO, paid search, affiliate marketing, attribution, and performance measurement.
• Familiarity with traditional, hybrid, and headless CMS environments and how site structure, content organization, and technical SEO impact search performance and user experience.
• Knowledge of digital analytics, conversion optimization, dashboard reporting, measurement frameworks, and data-driven decision-making.
• Understanding of website architecture, APIs, marketing technology ecosystems, and digital user experience principles.
• Familiarity with AI-powered marketing tools, automation platforms, and emerging digital technologies.
• Ability to coordinate effectively across technical teams, agency partners, and business stakeholders.
• Strong analytical, project coordination, communication, and problem-solving skills.

Technology Experience

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Search Console
• Looker Studio
• Google Ads
• Google technology ecosystem
• CMS
• AI
• Agentic automation
• APIs

Benefits

• Vacation Time
• Sick Time
• Holiday Pay
• Healthcare Benefits
• Commute Reimbursement
• 401K Plan - CXI will match up to 5%
• Tuition Reimbursement
• Short & Long-Term Disability

Position Type and Schedule

• Full-time hybrid position based in Orlando, FL.
• Days of work are Monday through Friday.
• Occasional evening and weekend work may be required as job duties demand.

Competencies

• Action Oriented
• Functional Skills
• Situational Adaptability
• Effective Communication
• Optimizing Work Processes
• Nimble Learning