Digital Experience Optimization Marketing Jobs

1 job found

Today

Associate Manager, Digital Growth & Marketing Technology

CURRENCY EXCHANGE INTERNATIONAL Orlando, FL

Orlando, FL

Today

Full time Manager Marketing Cross-Functional

Apply Now

Job Description

The Associate Manager, Digital Growth & Marketing Technology plays a key role in supporting CXI’s digital growth ecosystem. This position helps manage digital platforms and measurement capabilities, coordinating with Marketing, E-Commerce, IT, agencies, and technology partners to improve customer experience, operational efficiency, and revenue growth.

Key Responsibilities

Administer and optimize CXI’s website, e-commerce platform, mobile applications, and content management systems (CMS).
Lead platform enhancements and usability improvements through testing initiatives, content updates, and digital experience optimization.
Coordinate with internal teams and external development partners on website architecture, navigation, content structure, and customer journey improvements.
Support CMS evaluation, implementation, website consolidation, platform migration, and ongoing modernization efforts.
Administer and optimize marketing technology tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Looker Studio, Google Ads, attribution, and reporting platforms.
Maintain accurate tracking and conversion measurement, including integrations, dashboards, tagging, and performance reporting across digital channels.
Analyze website, acquisition, and conversion data to identify opportunities that improve customer experience, marketing effectiveness, and business performance.
Recommend improvements to measurement capabilities, reporting accuracy, customer insights, and digital marketing performance.
Execute and coordinate digital growth initiatives across SEO, AEO, GEO, paid search, affiliate marketing, user experience optimization, and conversion rate optimization (CRO).
Coordinate with agencies and vendors to improve search visibility, digital channel performance, and return on investment.
Perform SEO analysis to identify technical and content optimization opportunities, implementing or coordinating improvements to organic search performance.
Monitor acquisition, engagement, conversion, and revenue metrics, analyzing trends and recommending growth opportunities.
Coordinate across Marketing, E-Commerce, IT, agencies, and technology partners to support delivery of digital initiatives.
Document business objectives and translate them into digital platform, analytics, automation, and technology requirements, with guidance from leadership.
Research and evaluate AI, agentic automation, and emerging technologies that may improve operational efficiency and digital performance.
Support project planning, status reporting, vendor coordination, testing, documentation, and stakeholder communication.

Required Qualifications

Bachelor’s degree in Marketing, Business, Analytics, Information Technology, Digital Media, Computer Science, or a related field.
Approximately 3–5 years of experience in digital marketing, digital growth, SEO, website management, e-commerce, analytics, or marketing technology roles.
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Looker Studio, Google Ads, and digital performance measurement.
Experience executing website optimization, organic search, user experience, and conversion-focused initiatives.
Experience supporting website redesigns, CMS implementations, platform migrations, website consolidations, or digital transformation projects.
Experience coordinating with agencies, developers, and technology partners to deliver digital initiatives and platform enhancements.
Working knowledge of organic and paid digital acquisition strategies, including SEO, AEO, GEO, paid search, affiliate marketing, attribution, and performance measurement.
Familiarity with traditional, hybrid, and headless CMS environments and how site structure, content organization, and technical SEO impact search performance and user experience.
Knowledge of digital analytics, conversion optimization, dashboard reporting, measurement frameworks, and data-driven decision-making.
Understanding of website architecture, APIs, marketing technology ecosystems, and digital user experience principles.
Familiarity with AI-powered marketing tools, automation platforms, and emerging digital technologies.
Ability to coordinate effectively across technical teams, agency partners, and business stakeholders.
Strong analytical, project coordination, communication, and problem-solving skills.

Technology Experience

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Search Console
Looker Studio
Google Ads
Google technology ecosystem
CMS
AI
Agentic automation
APIs

Benefits

Vacation Time
Sick Time
Holiday Pay
Healthcare Benefits
Commute Reimbursement
401K Plan - CXI will match up to 5%
Tuition Reimbursement
Short & Long-Term Disability

Position Type and Schedule

Full-time hybrid position based in Orlando, FL.
Days of work are Monday through Friday.
Occasional evening and weekend work may be required as job duties demand.

Competencies

Action Oriented
Functional Skills
Situational Adaptability
Effective Communication
Optimizing Work Processes
Nimble Learning

View full job page →

Get Digital Experience Optimization Marketing Jobs alerts

New Digital Experience Optimization Marketing Jobs, daily.