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AMERICAN MANAGEMENT ASSOC.

Dir, Digital Platforms & Marketing Automation

AMERICAN MANAGEMENT ASSOC.
New York, NY $125k - $150k/yr Full time Posted 1d ago
Manager Marketing Ai Marketing Campaign Management Cross-Functional Digital Marketing Email Marketing Management Marketing Analytics Marketing Automation Marketing Automation Platforms Marketing Crm Marketing Operations Marketing Technologies Operations Management Program Management Project Management Reporting and Analytics Salesforce Marketing Cloud
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Job Description

Lead AMA’s digital growth by advancing the marketing automation engine behind automated customer journeys, email performance, and an optimized website experience. This onsite role in New York, NY pairs hands-on digital execution with cross-functional partnership to turn business needs into measurable engagement and conversion improvements.

Compensation: $125,000 to $150,000 per year

What You’ll Do

Own the execution and continuous improvement of AMA’s digital marketing ecosystem, including automated journeys, email optimization, and customer-facing website capabilities.

  • Build and optimize automated customer journeys such as lead nurture, abandoned cart, cross-sell, renewal, reactivation, and post-purchase programs.
  • Improve email segmentation, personalization, testing, deliverability, and conversion to strengthen lifecycle performance.
  • Drive ongoing enhancements to the website and digital customer experience, including navigation, search, forms, landing pages, registration, and checkout.
  • Translate business needs into clear requirements for AMA’s website development agency, and manage projects through completion.
  • Use GA4, behavioral analytics, CRM data, and testing to identify opportunities and improve performance.
  • Evaluate practical applications of AI and emerging marketing technologies that can improve productivity, personalization, analytics, or customer experience.
  • Partner with Marketing, Sales, Product, IT, and external partners to implement digital initiatives.
  • Perform other related duties as assigned.

Success Looks Like

Your impact will show up in stronger automated customer journeys, improved website conversion, reduced digital friction, and better email performance. You will also contribute to faster delivery of website improvements, more effective personalization, and clearer reporting on digital contribution to leads and revenue.

Requirements

  • Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field (required).
  • 7+ years of experience in digital marketing, marketing automation, website management, e-commerce, or related digital roles.
  • Strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform such as Marketo, Eloqua, Adobe Campaign, Braze, or similar tools.
  • Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs.
  • Experience managing or supporting a complex, customer-facing website and working with web development agencies or technical partners.
  • Strong understanding of digital analytics, testing, conversion optimization, CRM data, and customer journeys.
  • Ability to shift between hands-on execution, analysis, project management, and agency coordination.

Technologies You’ll Work With

Salesforce Marketing Cloud, Marketo, Eloqua, Adobe Campaign, Braze, GA4, Salesforce CRM, Journey Builder, Automation Studio, HTML, CSS, SQL, APIs, AI

Preferred Experience

  • Salesforce Marketing Cloud experience, including Journey Builder and Automation Studio, plus Salesforce CRM, GA4, and behavioral analytics.
  • Experience with e-commerce or online registration.
  • Working knowledge of HTML, CSS, SQL, APIs, or similar technologies.
  • Experience with AI-enabled marketing, analytics, or personalization tools.
  • Ability to travel in accordance with business needs.

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