Salesforce Marketing Cloud

Salesforce Marketing Cloud Jobs

37 jobs found

Today

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Boston, MA

Boston, MA

Today

$97k - $138k/yr Full time Manager Marketing Campaign Management

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Job Description

Liberty Mutual seeks an Associate Marketing Manager for Email and Digital Channels to serve as the primary owner of the email program for Global Risk Solutions North America. The role covers strategy, end-to-end execution, optimization, and cross-channel digital support, and is based on site in Boston, MA.

Responsibilities

Act as the lead subject matter expert for the email marketing channel, shaping strategy, overseeing execution, and driving ongoing optimization
Coordinate end-to-end email campaigns using best practices, from planning and coding through testing, deployment, and performance reporting
Manage the email calendar and distribution lists to control frequency, audience saturation, and prioritization
Craft and advance journey-building strategies within Salesforce Marketing Cloud, designing paths that meet campaign goals and boost engagement
Direct the A/B testing program for email, including test design, analysis, and applying insights to improve subject lines, content, design, and send parameters
Maintain hygiene and governance of the Salesforce Marketing Cloud environment, including Data Extensions, lists, suppression lists, sender reputation, and platform health
Serve as the internal point of contact for email platform administration, onboarding new users, coordinating with vendor support, troubleshooting, and ensuring consistent processes
Collaborate with Creative Services to develop and maintain email templates and emails within SFMC, ensuring branding consistency and providing hands-on SFMC build support
Identify and implement process improvements to email workflows and governance to increase efficiency and effectiveness
Leverage performance data, benchmarks, and audience insights to offer proactive recommendations and address stakeholder needs
Stay informed on emerging email and digital trends, researching tools and approaches and presenting informed, forward-looking recommendations
Work with channel owners in advertising, social media, and MarTech to understand each channel's strategy and tools, serving as a backup and continuity resource across the digital mix
Provide support for social media and advertising programs, including asset requests, calendars, production trackers, scheduling, posting, and tagging
Assist with day-to-day administration of the MarTech portfolio, including web CMS, digital asset management, video/webinar platforms, and sales enablement tools
Lead the monthly email channel reporting, compiling performance data and translating insights into actionable recommendations for marketing partners
Collaborate with internal teams to review metrics across individual sends and the overall email channel, translating findings into optimization opportunities
Ensure the email strategy aligns with broader campaigns and marketing objectives, partnering with marketing managers to harmonize priorities and messaging
Engage with enterprise partners to address platform needs, escalate issues, advocate for enhancements, and represent GRS North America Marketing within the SFMC ecosystem
Coordinate with Marketing Strategy managers and channel colleagues to propose and develop integrated campaigns that support business priorities
Present recommendations to marketing and cross-functional partners with clarity, showcasing channel expertise to drive best practices and execution excellence
Contribute to the evolution of team processes and ways of working to improve overall performance

Requirements

Proven experience as a channel owner or primary lead for email marketing or an equivalent digital channel
Solid understanding of responsive email design and programming concepts
Working knowledge of HTML and CSS for email coding and debugging
Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
Ability to analyze channel performance data, extract insights, and turn findings into actionable recommendations
Willingness to pursue education and growth to build marketing knowledge and email/digital channel excellence
Self-motivated, enthusiastic, and eager to learn new tools and technologies

Technologies

Salesforce Marketing Cloud (SFMC)
Journey Builder (SFMC)
HTML
CSS
Data Extensions (SFMC)

Benefits

Comprehensive benefits package
Workplace flexibility
Professional development opportunities
Participation through Employee Resource Groups

Preferred Qualifications

Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel
Strong understanding of responsive email design and programming concepts
Working knowledge of HTML & CSS for email coding and troubleshooting
Salesforce Marketing Cloud experience with journey building, A/B testing, and platform administration
Ability to analyze channel performance data, derive insights, and translate findings into actionable recommendations
Commitment to continuous learning and growth to build marketing knowledge and digital channel excellence
Enthusiastic, self-motivated, and curious about new tools and technologies

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
Minimum 5 years of relevant, progressively responsible marketing experience
Advanced knowledge of marketing communications principles and practices
Experience collaborating with outside agencies
Strong written and oral communication skills
Ability to perform in a fast-paced environment with multiple priorities
Solid knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical abilities
Effective presentation skills
Budget and project management experience preferred
Able to interact effectively with all organizational levels
Proactive learner, able to apply new tactics and skills to improve performance
Understanding of the insurance industry, products, services, and trends
Commitment to expanding marketing knowledge and integrating skills across the organization

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Today

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Alpharetta, GA

Alpharetta, GA

Today

$97k - $138k/yr Full time Manager Campaign Management Channel Management

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Job Description

Liberty Mutual seeks an Associate Marketing Manager, Email & Digital Channels to own the email program for Global Risk Solutions North America in Alpharetta, GA (onsite), with a salary range of USD 97,000 - 138,000 per year.

Responsibilities

Act as the primary owner and subject matter expert for the email marketing channel, shaping strategy, directing execution, and optimizing performance across campaigns
Lead end-to-end email production using best practices, from planning and coding to testing, deployment, and performance reporting
Oversee the email calendar and distribution lists to manage frequency, audience saturation, and prioritization
Develop and drive Salesforce Marketing Cloud journey strategy; design and refine journeys aligned to campaign goals and audience engagement
Head the A/B testing program for email, including experiment design, result analysis, and applying learnings to improve subject lines, content, design, and send parameters
Maintain hygiene and governance of the SFMC environment: data extensions, lists, suppression lists, sender reputation, and platform health
Serve as the internal administrator for the email platform: onboard new users, coordinate with vendor support to troubleshoot, standardize processes, and monitor usage
Collaborate with creative services to develop and maintain email templates within SFMC, ensuring branding consistency; contribute hands-on SFMC build support to improve efficiency
Identify and implement process improvements to email workflows and governance to boost efficiency
Utilize performance data, benchmarks, and audience insights to proactively recommend optimizations and address stakeholder questions
Stay informed about emerging email and digital trends; research tools and creative approaches and propose bold, data-driven ideas to elevate the program
Collaborate with channel owners across advertising, social media, and MarTech to understand each channel's strategy, tools, and workflows; serve as a backup resource for continuity
Provide support for social media and advertising programs as needed, including asset requests, calendars, production trackers, and scheduling
Assist with day-to-day administration of the MarTech stack, including web CMS, DAM, video/webinar platforms, and sales enablement tools
Lead the monthly operating report for the email channel: collect, analyze, and present performance data with actionable recommendations
Partner with internal teams to review metrics for individual sends and overall channel, translating insights into optimization opportunities
Ensure email strategy aligns with broader campaigns and marketing objectives; collaborate with marketing managers to align priorities and messaging
Collaborate with enterprise partners to manage platform needs, escalate issues, advocate enhancements, and represent GRS North America Marketing within the SFMC ecosystem
Work with Marketing Strategy managers and channel colleagues to help develop integrated campaigns aligned to business priorities
Present recommendations clearly to marketing and cross-functional partners, showcasing channel expertise and driving best practices
Contribute to the development and improvement of team processes and workflows

Requirements

Proven experience as the primary owner of email marketing or a similar digital channel
Strong knowledge of responsive email design and programming concepts
Proficiency in HTML and CSS for email coding and troubleshooting
Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
Ability to analyze channel performance data, extract insights, and translate findings into actionable recommendations
Commitment to continuous learning and expanding marketing knowledge and digital channel excellence
Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
Minimum 5 years of relevant, progressively responsible marketing experience
Advanced understanding of marketing communications principles and practices
Experience working with outside agencies
Strong oral and written communication skills
Ability to thrive in a fast-paced environment and manage multiple priorities
Strong knowledge of relevant technologies and tools
Excellent organizational, coordination, project management, and analytical skills
Solid presentation skills
Budget and project management experience preferred
Ability to interact effectively with all levels of the organization
Demonstrated eagerness to learn and apply new tactics and skills to enhance the role and team performance
Understanding of the insurance industry, products, services, and trends
Interest in expanding marketing knowledge and integrating it with broader organizational goals

Technologies

Salesforce Marketing Cloud (SFMC)
HTML
CSS

Benefits

Comprehensive benefits
Workplace flexibility
Professional development opportunities
Opportunities through Employee Resource Groups

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2d ago

Digital Marketing Specialist, Prospective Students

Brigham Young University Provo, UT

Provo, UT

2d ago

$66k - $85k/yr Full time Marketing Campaign Management Campus Recruiting

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Job Description

Brigham Young University offers a robust benefits package and a collaborative, development-focused culture. This on-site role in Provo, Utah, carries a salary range of USD 65,500 to 84,500 per year and supports professional growth through comprehensive programs and resources.

The Digital Marketing Specialist for Prospective Students will lead digital marketing initiatives to recruit prospective students, overseeing email, social media, paid advertising, and direct mail campaigns. You will coordinate across Admissions, Enrollment Services, and Church Educational System partners to drive applications and enrollment.

Responsibilities

Develop and oversee digital campaigns across email, social media, paid advertising, SMS, and other channels.
Manage Admissions' social media presence by producing engaging content, maintaining publishing calendars, and engaging with prospective students.
Plan and execute recruitment-focused email and SMS programs using Salesforce Marketing Cloud and integrated tools.
Lead the design and rollout of prospective student direct mail campaigns, including welcome packets and printed recruitment materials.
Monitor campaign performance, analyze audience data and engagement metrics, and apply insights to improve future campaigns and strategies.
Ensure all communications align with BYU brand standards, accessibility requirements, and university policies.
Collaborate with Admissions, Enrollment Services, CES partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
Stay current on emerging digital marketing trends, technologies, and best practices to enhance campaign effectiveness.

Requirements

Bachelor\u2019s degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
Two years of experience in digital marketing, communications, or higher education marketing.
Experience managing social media platforms, email marketing campaigns, and digital advertising.
Strong written and verbal communication skills.
Ability to develop compelling, audience-focused content aligned with established brand standards.
Experience analyzing marketing performance metrics and translating data into actionable insights.
Strong organizational and project management skills with the ability to manage multiple priorities.
Experience using Canva or similar content creation tools.
Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.

Technologies

Salesforce Marketing Cloud
Canva
Adobe Creative Suite
HTML
AMPscript

Benefits

401k with BYU automatic 8% contribution and additional 4% match for 5% employee contribution
Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Employee assistance program, available to the employee and all members of their household
Tuition benefits for employees and eligible family members
Access to athletic facilities
Excellent medical/dental benefits
Short/long-term disability benefits
Paid parental and maternity leave
Wellness Program
Free on-campus parking
Free UTA passes for employees, spouses, and qualified dependents
Discounts at the BYU Store and for many events at BYU

Required Documents

All Staff positions require a resume.
Refer to the Job Posting for any additional required documents.

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4d ago

Marketing Specialist, Sponsorships & Customer Events

Global Industrial Port Washington, NY

Port Washington, NY

4d ago

$90k - $105k/yr Full time Marketing Business Development Campaign Management

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Job Description

Based in Port Washington, NY (hybrid), this Marketing Specialist role focuses on vertical events, sports sponsorship activation, and customer/trade show marketing support for Global Industrial, with a salary range of USD 90,000 to 105,000.

Responsibilities

Lead management of the complete health, safety, and environmental program for the Buford, GA site, coordinating cross-functionally as needed.
Partner with HR and Legal to oversee workers' compensation cases for the company.
Administer and advance the Behavior Based Safety Program, including observations, near-miss reporting, root-cause corrective actions, training, and mentorship.
Oversee safety programs for Buford and multiple remote sites (sites TBD).
Vertical Events: assist the Field Marketing team with designing, planning, and executing sector-specific events to align with business objectives and drive demand.
Sports Marketing & Sponsorship Activation: plan and coordinate comprehensive communication and activation plans for partnerships with NASCAR, OVG, NY Islanders, and PWHL; turn sponsorships into storytelling assets that communicate the company’s core expertise; provide on-site execution and support for customer hospitality events.
Customer Events & Trade Show Marketing Support: collaborate with the internal events team to support marketing activities for key trade shows and regional customer experience events to ensure alignment with business objectives; serve as the Field Marketing liaison to coordinate localized messaging, plan pre-event and during-event promotion, and manage post-event lead routing and digital follow-up.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, with 3–5 years of experience in B2B marketing, field marketing, or event management.
Project Management Expertise: proven ability to manage complex, multi-faceted projects with strict timelines and moving parts across internal and external stakeholders.
Sponsorship & Activation Savvy: direct experience activating corporate sponsorships or sports marketing assets to drive B2B brand engagement.
CRM Familiarity: comfortable working within a modern B2B tech stack, including CRM systems (eg, Salesforce Marketing Cloud), marketing automation platforms, project management tools, and data dashboards.
Strategic Communication: strong written and verbal communication skills, with an eye for maintaining a premium, consultative brand voice; execution of campaigns and promotions and building brand awareness through social media platforms (HubSpot, LinkedIn, etc.).
Agility & Collaboration: high adaptability and collaboration skills to work effectively with cross-functional vertical marketing managers, sales leadership, merchandise category managers, and agency partners.

Technologies

Salesforce Marketing Cloud
HubSpot
LinkedIn

Benefits

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status,

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6d ago

Digital Marketing Specialist

Atlas Copco Group Auburn Hills, MI

Auburn Hills, MI

6d ago

Full time Marketing AEM Analytics

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Job Description

In Auburn Hills, Michigan, Atlas Copco Group offers a hybrid Digital Marketing Specialist role that blends strategic oversight with practical execution. This position focuses on building and refining digital experiences across the website, marketing automation, paid ads, email, and social channels to drive growth, performance, and successful product launches.

Responsibilities

Oversee and refine website content and landing pages with Adobe Experience Manager (AEM) to back new product introductions and marketing initiatives.
Enhance site performance by applying UX design, search optimization, and conversion rate optimization best practices.
Partner with product marketing, sales teams, and subject matter experts to create customer-focused digital content.
Plan, implement, and optimize email programs, customer journeys, forms, and landing pages via Salesforce Marketing Cloud.
Segment audiences, tailor communications, and optimize marketing automation based on campaign performance and insights.
Develop and manage paid digital advertising and social campaigns across Google, LinkedIn, and other platforms.
Track and analyze digital marketing performance with Google Analytics and other reporting tools to drive ongoing improvements and lead generation.
Stay updated on digital marketing trends, AI, and emerging technologies, proposing and applying innovative strategies to maximize effectiveness.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum three years of digital marketing experience in an industrial manufacturing or automation setting.
Hands-on experience maintaining website content with Adobe Experience Manager (AEM) or an equivalent CMS.
Experience using Salesforce Marketing Cloud or another marketing automation solution.
Proven ability planning and running paid digital advertising campaigns.
Solid knowledge of SEO, Google Analytics, and current digital marketing best practices.
Excellent written and verbal communication, strong organizational skills, and proven project management abilities.

Technologies

Adobe Experience Manager (AEM)
Salesforce Marketing Cloud
Google Analytics

Benefits

Professional development opportunities for growth, training, and career progression.
Comprehensive benefits including medical, dental, vision, disability, life, and more.
401(k) plan with company contributions and match starting at 6%, increasing with tenure.
Generous paid time off, a comprehensive holiday package, and flexible scheduling where available to support well-being.
Paid maternity and parental leave.
Wellness perks including gym memberships, education support, and health reimbursements.
Inclusive culture that values innovation, teamwork, and diversity.

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6d ago

Graphic Design & Marketing Specialist

Arizona Tuition Connection Scottsdale, AZ

Scottsdale, AZ

6d ago

$30 - $35/hr Full time Marketing Adobe Creative Suite Adobe Illustrator

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Job Description

Arizona Tuition Connection is seeking a full-time Graphic Design & Marketing Specialist to manage brand presence, visual identity, digital content, and day-to-day marketing operations from our Scottsdale, AZ office. This onsite role offers a competitive hourly rate and a comprehensive benefits package in a casual, collaborative environment.

Benefits

competitive pay
casual work environment
paid holidays
paid vacation days
healthcare, vision, and dental benefits
Matching 401K plan
Profit sharing
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Responsibilities

Create high-quality visual assets for print, digital, and social media
Maintain and evolve brand identity, ensuring consistency across all platforms
Design marketing materials including flyers, brochures, signage, ads, presentations, and digital graphics
Develop and manage brand color palettes, typography, and visual standards
Produce templates and reusable design systems for internal use
Prepare files for print vendors and manage production timelines
Manage and update website content (pages, images, announcements, events, SEO basics)
Create and schedule social media content across platforms
Build email campaigns, newsletters, and automated sequences
Track engagement metrics and recommend improvements
Answer phones, respond to inquiries, and provide excellent customer support
Communicate with clients, vendors, and partners in a professional, friendly manner
Draft clear, polished written communication for marketing and customer-facing materials
Support event coordination, scheduling, and general administrative tasks
Manage multiple projects simultaneously with strong attention to detail
Coordinate timelines, approvals, and deliverables
Maintain organized digital file systems and asset libraries
Support internal teams with design needs, presentations, and branded materials
Assist with light office tasks that keep daily operations running smoothly

Requirements

2–4+ years experience in graphic design, marketing, or creative services
Strong portfolio demonstrating design skills and brand understanding
Excellent eye for color, layout, and visual hierarchy
Strong written and verbal communication skills
Ability to work independently, take initiative, and manage deadlines
Comfortable interacting with customers and representing the brand professionally
Highly organized, detail-oriented, and adaptable

Technologies

Adobe Photoshop
Adobe Illustrator
Canva
Microsoft Office
Word
Excel
PowerPoint
Outlook
WordPress
SimpleTexting
MailChimp
Salesforce
Zoho

Ideal candidate traits

Creative thinker with strong problem-solving skills
Balances artistic vision with practical execution
Thrives in a fast-paced, multi-tasking environment
Enjoys both design work and people-facing tasks
Proactive, resourceful, and self-directed
Passionate about branding, aesthetics, and creating cohesive experiences

Pay

$30.00 - $35.00 per hour

Work location

In person, onsite in Scottsdale, AZ

Application questions

Do you live within 20 minutes of Shea and the 101?
We want to minimize the commute for our employees, please provide the major cross streets closest to where you live?
Are you looking for a full-time, in-office position?

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7d ago

Marketing Specialist

Franklin Energy / AM Conservation Remote 🌍 Remote

Remote

7d ago

$60k - $70k/yr Full time Marketing Analytics Campaign Management

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Job Description

The Marketing Specialist role at Franklin Energy / AM Conservation focuses on the tactical execution of integrated marketing campaigns across designated areas, coordinating with client marketing, marketing strategy, and creative teams to ensure on-time, on-strategy delivery. This is a remote position with a compensation range of USD 60,000 to 70,000 per year and requires a bachelor's degree in marketing, communications, business, or a related field and a minimum of three years of experience.

Responsibilities

Ensure tactical deliverables are completed on time, with quality, and aligned to the overall strategy within designated area(s).
Collaborate with client marketing, marketing strategy, and creative services teams to plan and execute campaigns and tactics.
Serve as the primary expert for your designated areas, including processes, tools, and technologies; assist with onboarding and act as a resource for support.
Submit creative briefs and requests to the creative team through the digital workflow tool.
Provide revision feedback to completed designs as needed.
Assist the creative team with copy development for marketing materials.
Maintain project visibility by using the marketing project management system, keeping work on track and stakeholders informed.
Coordinate workflows, review cycles, and approvals of marketing materials from multiple internal and external parties.
Implement and manage assigned tactics, including content creation, template design updates, calls-to-action, landing page development, workflow automation, A/B testing, and metrics reporting; collaborate with the creative team as needed.
Develop strong cross-functional relationships across marketing and related teams to share knowledge and leverage best practices.
Act as a point of contact and support for internal customers, leading communications and management of tactics.
Mentor colleagues in areas of expertise.
Collaborate with the team to identify and implement faster, smarter, higher-quality methods of executing within assigned areas and channels.
Contribute to a positive, fast-paced, creative, and innovative marketing team environment.

Requirements

Ability to manage a wide variety of tasks in a fast-paced environment.
Detail-oriented, organized self-starter with the ability to prioritize workload.
Strong written and verbal communication skills.
Ability to identify issues and lead project management of tactical elements within integrated campaigns.
Analytical skills to interpret data and solve practical problems.
Familiarity with mathematical concepts such as fractions, percentages, and ratios.
Proficiency with Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.
Working knowledge of marketing platforms such as Hubspot, Salesforce Marketing Cloud, Google Analytics, Google Ads, or similar tools.
Bachelor's degree in marketing, communications, business or a related field; minimum of 3 years of experience.