Digital Marketing Specialist, Prospective Students

Brigham Young University offers a robust benefits package and a collaborative, development-focused culture. This on-site role in Provo, Utah, carries a salary range of USD 65,500 to 84,500 per year and supports professional growth through comprehensive programs and resources.

The Digital Marketing Specialist for Prospective Students will lead digital marketing initiatives to recruit prospective students, overseeing email, social media, paid advertising, and direct mail campaigns. You will coordinate across Admissions, Enrollment Services, and Church Educational System partners to drive applications and enrollment.

Responsibilities

• Develop and oversee digital campaigns across email, social media, paid advertising, SMS, and other channels.
• Manage Admissions' social media presence by producing engaging content, maintaining publishing calendars, and engaging with prospective students.
• Plan and execute recruitment-focused email and SMS programs using Salesforce Marketing Cloud and integrated tools.
• Lead the design and rollout of prospective student direct mail campaigns, including welcome packets and printed recruitment materials.
• Monitor campaign performance, analyze audience data and engagement metrics, and apply insights to improve future campaigns and strategies.
• Ensure all communications align with BYU brand standards, accessibility requirements, and university policies.
• Collaborate with Admissions, Enrollment Services, CES partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
• Stay current on emerging digital marketing trends, technologies, and best practices to enhance campaign effectiveness.

Requirements

• Bachelor\u2019s degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• Two years of experience in digital marketing, communications, or higher education marketing.
• Experience managing social media platforms, email marketing campaigns, and digital advertising.
• Strong written and verbal communication skills.
• Ability to develop compelling, audience-focused content aligned with established brand standards.
• Experience analyzing marketing performance metrics and translating data into actionable insights.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Experience using Canva or similar content creation tools.
• Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.

Technologies

• Salesforce Marketing Cloud
• Canva
• Adobe Creative Suite
• HTML
• AMPscript

Benefits

• 401k with BYU automatic 8% contribution and additional 4% match for 5% employee contribution
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Required Documents

• All Staff positions require a resume.
• Refer to the Job Posting for any additional required documents.