Marketing Cloud

Marketing Cloud Jobs

34 jobs found

4d ago

Lifecycle Marketing Manager

C Squared Social Meridian, ID

Meridian, ID

4d ago

Full time Manager Marketing Ai Marketing

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Job Description

The Lifecycle Marketing Manager will own and execute lifecycle marketing programs that drive retention and engagement across email, SMS, loyalty, subscriptions, and related customer touchpoints. This role combines strategic leadership with hands-on expertise in marketing automation, segmentation, personalization, and performance optimization.

Key Responsibilities

Drive the evolution and growth of C Squared Social’s Lifecycle Marketing product, including service development, process creation, technology evaluation, and strategic innovation.
Lead the development of customer journey maps and automated lifecycle programs across email, SMS, push notifications, loyalty, and subscription channels.
Partner with account teams to identify client growth opportunities and design retention-focused marketing initiatives.
Review customer behavior and campaign performance to uncover optimization opportunities and support measurable growth.
Build audience segmentation, personalization, and testing frameworks that improve campaign effectiveness over time.
Oversee CRM and marketing automation platforms, ensuring best practices for campaign execution and data management.
Apply AI-powered tools and predictive marketing technologies to improve audience targeting, personalization, content development, and workflow efficiency.
Manage, mentor, and support lifecycle marketing specialists and cross-functional team members through coaching and strategic guidance.

Required Qualifications

5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement.
3+ years of experience leading marketing teams or managing client-facing strategic initiatives.
Strong understanding of customer lifecycle strategy, segmentation, personalization, and marketing automation.
Experience with CRM and marketing automation platforms, including Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive, or similar platforms.
Strong analytical skills, including the ability to interpret customer data and translate insights into actionable strategies.
Strong understanding of digital marketing, branding, and campaign strategy.
Excellent leadership, communication, and presentation skills.
Ability to manage multiple projects and teams in a fast-paced environment.
Strong problem-solving skills with capacity for both strategic and creative thinking.

Preferred Qualifications

Advanced knowledge of customer retention metrics, cohort analysis, and customer lifetime value modeling.
Familiarity with CDPs, data warehousing, and customer data strategy.

Education

Bachelors Degree in a related field, or equivalent work experience.

Technologies

Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive
CRM and marketing automation platforms
AI-powered tools and predictive marketing technologies

Location

Meridian, ID (onsite)

Minimum Experience: 5 years

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6d ago

Marketing Strategist, Graduate Enrollment

Penn State University University Park, PA

University Park, PA

6d ago

$66k - $95k/yr Full time Marketing Brand Management Business Development

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Job Description

Penn State’s Smeal College of Business is adding a Marketing Strategist (Graduate Enrollment) to support enrollment growth for select Professional Graduate Programs (PGP). In this hybrid role based at University Park, you will plan, execute, and measure audience-centered marketing that helps move prospective students from early consideration through application and enrollment.

You will be accountable for program-level performance, partnering closely with program stakeholders to refine positioning, optimize journeys, and ensure college-level spend is delivering measurable ROI across high-impact channels.

What you will do

Create data-driven marketing plans designed to improve conversion for assigned graduate programs.
Collaborate with program stakeholders to refine value propositions and craft positioning that differentiates each program from peer institutions competing for the same candidates.
Evaluate inquiry pools to understand prospective-student needs, interests, and readiness; use findings to build audience personas that guide messaging and channel strategy.
Recommend budget allocations across assigned programs and channels, coordinating with enrollment marketing leadership to prioritize resources where enrollment impact is strongest.
Define and direct nurture and yield campaign strategy and architecture, managing execution across email, paid digital, and retargeting channels.
Develop journey logic and messaging frameworks for automated lifecycle journeys segmented by program, audience, and funnel stage, commissioning content production through internal teams or external vendors.
Set requirements for landing pages, video, ads, and other multimedia that meet University brand standards while emphasizing each program’s competitive advantages, including briefing and evaluating content teams or vendors as needed.
Partner with PGP program managers on recruitment events, information sessions, and open houses, providing direction on collateral and digital promotions to support those efforts.
Establish program-level KPIs and measurement frameworks and own reporting to the Director of Enrollment Marketing, including inquiry-to-application rate, yield rate by program, and cost per enrolled student.
Analyze data to determine which Smeal interventions (emails, ads, events) contribute most to enrollment, supporting ROI for college-level spend.
Run A/B tests on Smeal-specific messaging and landing pages to optimize performance while protecting the broader university applicant experience.

Required qualifications

Bachelor’s degree in marketing, communications, business, or a related field.
3+ years of relevant experience, preferably in enrollment marketing, performance marketing, or within a complex matrixed organization.
Proven ability to collaborate across centralized and decentralized teams, balancing shared goals with local program needs.
Proficiency with digital marketing channels and analytics tools.
Experience working within a large university or decentralized organizational structure.
Ability to connect university-level brand strategy with college- and program-level marketing.
Experience with Salesforce Marketing Cloud and CRM integration.

Technologies

Salesforce Marketing Cloud
CRM

Compensation and benefits

Salary range: USD 65,508 - 94,980 per year (including all possible grades).
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off including holidays, vacation and sick time
Generous 75% tuition discount (available to employees as well as eligible spouses and children)

Work arrangement and role details

Location: University Park, PA (hybrid).
Occasional evening or weekend support may be needed for recruitment events.
Approval of remote and hybrid work is not guaranteed regardless of work location.
Successful completion of background checks in accordance with University policies is required, including a credit history check due to the financial and fiduciary responsibilities of this position.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

Education, experience, and certifications

Minimum education: Bachelor’s Degree
Minimum experience: 3+ years of relevant experience (or an equivalent combination of education and experience accepted)
Required certifications: None

How to apply

Current Penn State employee: login to Workday to complete the internal application process (do not apply here).
Current Penn State student: login to Workday to complete the student application process (do not apply here).
Not currently employed or a student: click Apply and complete the application process for external applicants.

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15d ago

Marketing Data and Analytics Engineer

Fortune New York, NY

New York, NY

15d ago

$120k - $150k/yr Full time Marketing Application Support Business Systems

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Job Description

Fortune Media is hiring an early, foundational Marketing Data and Analytics Engineer to build governed marketing data pipelines across Salesforce and expand toward a broader CDP/ESP ecosystem.

Responsibilities

Design, build, and maintain data pipelines connecting Salesforce Sales Cloud, Salesforce Marketing Cloud, and any future ESPs
Integrate adjacent systems including event platforms, subscription tools, and analytics layers
Ensure reliable, performant data syncs within the integration architecture between Sales Cloud and Marketing Cloud Connect and future ESPs/tools
Evaluate and help implement future ESP and CDP tooling, including how data enters, moves through, and exits each system
Maintain centralized documentation for data flows, field mappings, and transformation logic
Establish and maintain a data dictionary with canonical definitions for contacts, leads, accounts, subscribers, and audience segments across systems
Enforce data quality standards including deduplication, field validation, consent flags, and suppression logic to support a unified customer “golden record”
Partner with the Salesforce Developer to ensure custom objects, fields, and automations align with governance standards
Champion compliance hygiene for CAN-SPAM and GDPR, protecting opt-in/opt-out data integrity across marketing sends
Build and maintain reporting frameworks covering email performance, audience health, list growth, and data quality metrics
Deliver actionable insights to marketing and revenue stakeholders, including deliverability trends, segment performance, data decay, and contact coverage gaps
Support attribution modeling and funnel reporting as Sales Cloud and Marketing Cloud mature
Act as an internal expert and translator between marketing operations, engineering, and business stakeholders for data questions
Collaborate with the Marketing Cloud Solutions Architect on technical implementation decisions
Contribute to vendor evaluation and RFP processes for CDP and ESP investments

Requirements

Demonstrated ability to solve complex, high-scale engineering problems with clean, efficient code
Strong proficiency in at least one major programming language (e.g., Python, Go, Java) beyond basic scripting for data manipulation
Expertise designing scalable, fault-tolerant distributed systems
Deep understanding of system design trade-offs for enterprise data pipelines, including CAP theorem, latency vs. throughput, and synchronous vs. asynchronous processing
Advanced data modeling knowledge beyond SQL, including optimization of NoSQL vs. relational schemas for high-performance retrieval in a CDP/CRM environment
2–6 years of experience in data, data engineering, marketing operations, or a martech-focused role
Hands-on experience with Salesforce Sales Cloud and Salesforce Marketing Cloud, including where the systems connect and where they break
SQL fluency, with ability to query, transform, and validate data independently
Working knowledge of data governance concepts: data dictionaries, lineage, deduplication, and master data management
Experience designing or maintaining data integrations via APIs, connectors, and ETL/ELT pipelines
Strong documentation instincts to leave systems better-understood than found
Comfort operating in ambiguity because the team is early and the roadmap is actively being shaped

Technologies

Python, Go, Java
SQL
Salesforce Sales Cloud, Salesforce Marketing Cloud
Marketing Cloud Connect
NoSQL, Relational schemas

Benefits

20 vacation days and 2 personal days on top of 11 company holidays, plus an honour-based sick leave policy
Health, dental, and vision coverage (90% paid for individuals and families) and flexible spending accounts with Fortune contributing to your HSA
401(k) plan
Generous parental leave
Dependent care, commuter, and cell phone benefits
Tuition reimbursement program
Commitment to an open, inclusive, and diverse work culture

Preferred

Experience with Marketing Cloud Connect and Synchronized Data Extensions
Knowledge of email deliverability fundamentals including sender reputation, list hygiene, and ISP feedback loops
Exposure to ESP migration or evaluation projects
Familiarity with CDP platforms (Salesforce Data Cloud, Segment, or similar) preferred
Salesforce certification (e.g., Marketing Cloud Email Specialist, Administrator, or Data Cloud) preferred
Experience in a media, publishing, or subscription business preferred

Location & Salary

New York, NY (hybrid)
USD 120,000 - 150,000 per year
Minimum experience: 2 years

Current Stack & Roadmap

CRM: Salesforce Sales Cloud
Marketing Automation: Salesforce Marketing Cloud
Integration: Marketing Cloud Connect
On the roadmap: CDP evaluation and integration, ESP consolidation/migration

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15d ago

Sr. Manager, Marketing Operations

CentralReach Holmdel, NJ

Holmdel, NJ

15d ago

$125k - $150k/yr Full time Manager Marketing Account Based Marketing

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Job Description

Sr. Manager, Marketing Operations at CentralReach is a hybrid role based in Holmdel, NJ, reporting into the Director of Demand Generation and Marketing Operations.

Responsibilities

Own and administer the full marketing technology stack, including tools for marketing automation, ABM, chatbot, lead routing, and related capabilities
Manage integrations across the marketing tech stack, ensuring seamless data flow into the CRM
Develop and maintain operational workflows for campaign and program execution, including segmentation, list management, email development and deliverability, and compliance (CAN-SPAM, CCPA, GDPR)
Evaluate, implement, and optimize new tools and processes to improve team efficiency and measurement, including AI-powered workflows
Collaborate with Sales and Sales Operations on lifecycle definitions and attribution, plus lead scoring and routing methodologies
Partner with digital marketing stakeholders on tracking/tagging and UTM governance across all channels
Build an email performance and operational reporting framework, delivering actionable insights to marketing leadership
Manage and develop the Email Marketing Specialist

Requirements

6-8+ years of experience in marketing automation/operations, demand gen and/or analytics; 4+ years in an operational role
Extensive experience with marketing automation platforms; Salesforce Marketing Cloud Account Engagement (Pardot) preferred
B2B SaaS and Healthtech experience preferred
Strong understanding of a B2B demand generation funnel
Proven ability to build and optimize tech stacks and lead scoring models
Experience with APIs, webhooks, Zapier, and nativeconnectors/form handlers
Exceptional attention to detail, with the ability to multi-task across multiple simultaneous projects
Strong communication skills and proven collaboration across teams and seniority levels
1-2+ years of experience managing people
Bachelor’s degree or equivalent work experience

Technologies

Salesforce Marketing Cloud Account Engagement (Pardot)
Marketing automation platforms
CRM
CAN-SPAM, CCPA, GDPR
ABM, chatbot, lead routing
Email development and deliverability
AI-powered workflows
UTM governance
APIs, webhooks, Zapier
nativeconnectors/form handlers
Email performance, operational reporting

Benefits

Competitive compensation (USD 125,000 - 150,000 per year)
Comprehensive health benefits
Generous PTO
401(k) matching
Paid parental leave
Hybrid work schedules
Career development support
Wellness programs
Opportunities to give back through CR Cares™

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23d ago

Email Marketing Specialist

Generational Group Richardson, TX

Richardson, TX

23d ago

$50k - $70k/yr Full time Campaign Management Crm Integration Data Integration

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Job Description

Benefits

Generational Group offers a stable, growth‑oriented environment with a strong client focus. This onsite role in Richardson, TX supports email marketing operations and Salesforce Marketing Cloud initiatives within a collaborative team that values accuracy and initiative. You will be part of a culture built on integrity and client service, with a comprehensive benefits package and competitive compensation.

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Why Generational Group

Join a leading firm with a 30+ year track record of client success and market leadership.
Collaborate with seasoned finance and operations professionals in a team‑driven environment.
Competitive pay aligned with experience.
Extensive benefits package designed to support you.
Paths for professional advancement and skill development.
A culture rooted in integrity and excellence with a genuine commitment to clients and communities served.

Responsibilities

Design and manage customer journeys in Salesforce Marketing Cloud using Journey Builder.
Create and maintain Data Extensions and SQL‑based audience segments for precise targeting.
Sync data flows between Salesforce CRM and Marketing Cloud to ensure consistency.
Develop, test, proofread, and deploy email templates and campaigns.
Set up automated customer journeys and email workflows.
Monitor email KPIs (open rate, CTR, CTOR, conversions, deliverability) and share insights with stakeholders.
Perform A/B and multivariate testing on subject lines, content, segmentation, and send times to improve engagement.
Troubleshoot ESP and send issues, identify root causes, and implement timely fixes.
Follow up with interested leads and support lead engagement activities.
Manage high‑volume bulk email accounts and maintain accurate lead records.
Assist with CRM data organization, integrity, and contact management.
Provide administrative support for marketing and business development initiatives.
Coordinate meetings, shipments, and internal communications.
Assist with project coordination and additional marketing support tasks as assigned.
Maintain professional written and verbal communication in all interactions.
Manage multiple ongoing projects and meet deadlines in a fast paced environment.

Requirements

Bachelor's degree in marketing, communications, business, or related field, or equivalent professional experience.
2+ years of professional experience in email marketing, marketing automation, or CRM related roles.
Ability to work well under pressure and manage multiple competing priorities.
Problem solving, decisiveness, and resolution management.
Strong follow‑up skills with the ability to meet deadlines.
Analytical and growth mindset; ability to work independently.
Excellent organizational skills and high attention to detail with a QA minded approach to proofreading and campaign accuracy.
Salesforce experience is preferred (1 year).

Technologies

Salesforce Marketing Cloud
Journey Builder
Automation Studio
Data Extensions
SQL
Salesforce CRM

Compensation

USD 50,000 - 70,000 per year

Work Location

In person, Richardson, TX 75080 (onsite)

Application questions

Will you now, or in the future, require sponsorship for employment visa status (e.g., H-1B visa status) to work legally in the United States?

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1mo ago

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Boston, MA

Boston, MA

1mo ago Closed

$97k - $138k/yr Full time Manager Marketing Campaign Management

This position is no longer accepting applications (closed Aug 18, 2026).

Job Description

Liberty Mutual seeks an Associate Marketing Manager for Email and Digital Channels to serve as the primary owner of the email program for Global Risk Solutions North America. The role covers strategy, end-to-end execution, optimization, and cross-channel digital support, and is based on site in Boston, MA.

Responsibilities

Act as the lead subject matter expert for the email marketing channel, shaping strategy, overseeing execution, and driving ongoing optimization
Coordinate end-to-end email campaigns using best practices, from planning and coding through testing, deployment, and performance reporting
Manage the email calendar and distribution lists to control frequency, audience saturation, and prioritization
Craft and advance journey-building strategies within Salesforce Marketing Cloud, designing paths that meet campaign goals and boost engagement
Direct the A/B testing program for email, including test design, analysis, and applying insights to improve subject lines, content, design, and send parameters
Maintain hygiene and governance of the Salesforce Marketing Cloud environment, including Data Extensions, lists, suppression lists, sender reputation, and platform health
Serve as the internal point of contact for email platform administration, onboarding new users, coordinating with vendor support, troubleshooting, and ensuring consistent processes
Collaborate with Creative Services to develop and maintain email templates and emails within SFMC, ensuring branding consistency and providing hands-on SFMC build support
Identify and implement process improvements to email workflows and governance to increase efficiency and effectiveness
Leverage performance data, benchmarks, and audience insights to offer proactive recommendations and address stakeholder needs
Stay informed on emerging email and digital trends, researching tools and approaches and presenting informed, forward-looking recommendations
Work with channel owners in advertising, social media, and MarTech to understand each channel's strategy and tools, serving as a backup and continuity resource across the digital mix
Provide support for social media and advertising programs, including asset requests, calendars, production trackers, scheduling, posting, and tagging
Assist with day-to-day administration of the MarTech portfolio, including web CMS, digital asset management, video/webinar platforms, and sales enablement tools
Lead the monthly email channel reporting, compiling performance data and translating insights into actionable recommendations for marketing partners
Collaborate with internal teams to review metrics across individual sends and the overall email channel, translating findings into optimization opportunities
Ensure the email strategy aligns with broader campaigns and marketing objectives, partnering with marketing managers to harmonize priorities and messaging
Engage with enterprise partners to address platform needs, escalate issues, advocate for enhancements, and represent GRS North America Marketing within the SFMC ecosystem
Coordinate with Marketing Strategy managers and channel colleagues to propose and develop integrated campaigns that support business priorities
Present recommendations to marketing and cross-functional partners with clarity, showcasing channel expertise to drive best practices and execution excellence
Contribute to the evolution of team processes and ways of working to improve overall performance

Requirements

Proven experience as a channel owner or primary lead for email marketing or an equivalent digital channel
Solid understanding of responsive email design and programming concepts
Working knowledge of HTML and CSS for email coding and debugging
Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
Ability to analyze channel performance data, extract insights, and turn findings into actionable recommendations
Willingness to pursue education and growth to build marketing knowledge and email/digital channel excellence
Self-motivated, enthusiastic, and eager to learn new tools and technologies

Technologies

Salesforce Marketing Cloud (SFMC)
Journey Builder (SFMC)
HTML
CSS
Data Extensions (SFMC)

Benefits

Comprehensive benefits package
Workplace flexibility
Professional development opportunities
Participation through Employee Resource Groups

Preferred Qualifications

Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel
Strong understanding of responsive email design and programming concepts
Working knowledge of HTML & CSS for email coding and troubleshooting
Salesforce Marketing Cloud experience with journey building, A/B testing, and platform administration
Ability to analyze channel performance data, derive insights, and translate findings into actionable recommendations
Commitment to continuous learning and growth to build marketing knowledge and digital channel excellence
Enthusiastic, self-motivated, and curious about new tools and technologies

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
Minimum 5 years of relevant, progressively responsible marketing experience
Advanced knowledge of marketing communications principles and practices
Experience collaborating with outside agencies
Strong written and oral communication skills
Ability to perform in a fast-paced environment with multiple priorities
Solid knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical abilities
Effective presentation skills
Budget and project management experience preferred
Able to interact effectively with all organizational levels
Proactive learner, able to apply new tactics and skills to improve performance
Understanding of the insurance industry, products, services, and trends
Commitment to expanding marketing knowledge and integrating skills across the organization

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1mo ago

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Alpharetta, GA

Alpharetta, GA

1mo ago Closed

$97k - $138k/yr Full time Manager Campaign Management Channel Management

This position is no longer accepting applications (closed Aug 17, 2026).

Job Description

Liberty Mutual seeks an Associate Marketing Manager, Email & Digital Channels to own the email program for Global Risk Solutions North America in Alpharetta, GA (onsite), with a salary range of USD 97,000 - 138,000 per year.

Responsibilities

Act as the primary owner and subject matter expert for the email marketing channel, shaping strategy, directing execution, and optimizing performance across campaigns
Lead end-to-end email production using best practices, from planning and coding to testing, deployment, and performance reporting
Oversee the email calendar and distribution lists to manage frequency, audience saturation, and prioritization
Develop and drive Salesforce Marketing Cloud journey strategy; design and refine journeys aligned to campaign goals and audience engagement
Head the A/B testing program for email, including experiment design, result analysis, and applying learnings to improve subject lines, content, design, and send parameters
Maintain hygiene and governance of the SFMC environment: data extensions, lists, suppression lists, sender reputation, and platform health
Serve as the internal administrator for the email platform: onboard new users, coordinate with vendor support to troubleshoot, standardize processes, and monitor usage
Collaborate with creative services to develop and maintain email templates within SFMC, ensuring branding consistency; contribute hands-on SFMC build support to improve efficiency
Identify and implement process improvements to email workflows and governance to boost efficiency
Utilize performance data, benchmarks, and audience insights to proactively recommend optimizations and address stakeholder questions
Stay informed about emerging email and digital trends; research tools and creative approaches and propose bold, data-driven ideas to elevate the program
Collaborate with channel owners across advertising, social media, and MarTech to understand each channel's strategy, tools, and workflows; serve as a backup resource for continuity
Provide support for social media and advertising programs as needed, including asset requests, calendars, production trackers, and scheduling
Assist with day-to-day administration of the MarTech stack, including web CMS, DAM, video/webinar platforms, and sales enablement tools
Lead the monthly operating report for the email channel: collect, analyze, and present performance data with actionable recommendations
Partner with internal teams to review metrics for individual sends and overall channel, translating insights into optimization opportunities
Ensure email strategy aligns with broader campaigns and marketing objectives; collaborate with marketing managers to align priorities and messaging
Collaborate with enterprise partners to manage platform needs, escalate issues, advocate enhancements, and represent GRS North America Marketing within the SFMC ecosystem
Work with Marketing Strategy managers and channel colleagues to help develop integrated campaigns aligned to business priorities
Present recommendations clearly to marketing and cross-functional partners, showcasing channel expertise and driving best practices
Contribute to the development and improvement of team processes and workflows

Requirements

Proven experience as the primary owner of email marketing or a similar digital channel
Strong knowledge of responsive email design and programming concepts
Proficiency in HTML and CSS for email coding and troubleshooting
Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
Ability to analyze channel performance data, extract insights, and translate findings into actionable recommendations
Commitment to continuous learning and expanding marketing knowledge and digital channel excellence
Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
Minimum 5 years of relevant, progressively responsible marketing experience
Advanced understanding of marketing communications principles and practices
Experience working with outside agencies
Strong oral and written communication skills
Ability to thrive in a fast-paced environment and manage multiple priorities
Strong knowledge of relevant technologies and tools
Excellent organizational, coordination, project management, and analytical skills
Solid presentation skills
Budget and project management experience preferred
Ability to interact effectively with all levels of the organization
Demonstrated eagerness to learn and apply new tactics and skills to enhance the role and team performance
Understanding of the insurance industry, products, services, and trends
Interest in expanding marketing knowledge and integrating it with broader organizational goals