Associate Marketing Manager, Email and Digital Channels

Responsibilities

• Act as the primary owner and subject matter expert for the email marketing channel, shaping strategy, directing execution, and optimizing performance across campaigns
• Lead end-to-end email production using best practices, from planning and coding to testing, deployment, and performance reporting
• Oversee the email calendar and distribution lists to manage frequency, audience saturation, and prioritization
• Develop and drive Salesforce Marketing Cloud journey strategy; design and refine journeys aligned to campaign goals and audience engagement
• Head the A/B testing program for email, including experiment design, result analysis, and applying learnings to improve subject lines, content, design, and send parameters
• Maintain hygiene and governance of the SFMC environment: data extensions, lists, suppression lists, sender reputation, and platform health
• Serve as the internal administrator for the email platform: onboard new users, coordinate with vendor support to troubleshoot, standardize processes, and monitor usage
• Collaborate with creative services to develop and maintain email templates within SFMC, ensuring branding consistency; contribute hands-on SFMC build support to improve efficiency
• Identify and implement process improvements to email workflows and governance to boost efficiency
• Utilize performance data, benchmarks, and audience insights to proactively recommend optimizations and address stakeholder questions
• Stay informed about emerging email and digital trends; research tools and creative approaches and propose bold, data-driven ideas to elevate the program
• Collaborate with channel owners across advertising, social media, and MarTech to understand each channel's strategy, tools, and workflows; serve as a backup resource for continuity
• Provide support for social media and advertising programs as needed, including asset requests, calendars, production trackers, and scheduling
• Assist with day-to-day administration of the MarTech stack, including web CMS, DAM, video/webinar platforms, and sales enablement tools
• Lead the monthly operating report for the email channel: collect, analyze, and present performance data with actionable recommendations
• Partner with internal teams to review metrics for individual sends and overall channel, translating insights into optimization opportunities
• Ensure email strategy aligns with broader campaigns and marketing objectives; collaborate with marketing managers to align priorities and messaging
• Collaborate with enterprise partners to manage platform needs, escalate issues, advocate enhancements, and represent GRS North America Marketing within the SFMC ecosystem
• Work with Marketing Strategy managers and channel colleagues to help develop integrated campaigns aligned to business priorities
• Present recommendations clearly to marketing and cross-functional partners, showcasing channel expertise and driving best practices
• Contribute to the development and improvement of team processes and workflows

Requirements

• Proven experience as the primary owner of email marketing or a similar digital channel
• Strong knowledge of responsive email design and programming concepts
• Proficiency in HTML and CSS for email coding and troubleshooting
• Experience with Salesforce Marketing Cloud, including journey building, A/B testing, and platform administration
• Ability to analyze channel performance data, extract insights, and translate findings into actionable recommendations
• Commitment to continuous learning and expanding marketing knowledge and digital channel excellence
• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience
• Minimum 5 years of relevant, progressively responsible marketing experience
• Advanced understanding of marketing communications principles and practices
• Experience working with outside agencies
• Strong oral and written communication skills
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Strong knowledge of relevant technologies and tools
• Excellent organizational, coordination, project management, and analytical skills
• Solid presentation skills
• Budget and project management experience preferred
• Ability to interact effectively with all levels of the organization
• Demonstrated eagerness to learn and apply new tactics and skills to enhance the role and team performance
• Understanding of the insurance industry, products, services, and trends
• Interest in expanding marketing knowledge and integrating it with broader organizational goals

Technologies

• Salesforce Marketing Cloud (SFMC)
• HTML
• CSS

Benefits

• Comprehensive benefits
• Workplace flexibility
• Professional development opportunities
• Opportunities through Employee Resource Groups