Marketing Jobs in Westlake Village, CA

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Email Marketing Manager

Giant Partners Westlake Village, CA

Westlake Village, CA

Today

$20 - $30/hr Full time Manager Marketing Campaign Management

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Job Description

Giant Partners is seeking a seasoned Email Marketing Manager to own the full email marketing function for multiple client accounts.

Responsibilities

Oversee the email marketing department, including hiring, training, mentoring, and managing a team of email specialists
Set standards, workflows, and quality benchmarks for all email output
Develop and execute email marketing strategies across cold outreach, warm nurturing, promotional campaigns, re-engagement sequences, and lifecycle automation
Architect and deploy cold email campaigns end-to-end, including list building, domain setup, DNS configuration, IP warming, inbox placement optimization, copy strategy, and performance analysis
Design and build automation workflows including welcome sequences, lead nurturing, abandoned cart recovery, onboarding flows, and re-engagement campaigns
Own email deliverability across all client accounts
Monitor sender reputation, manage domain health, troubleshoot inbox placement issues, maintain list hygiene, and apply best practices to improve inboxing rates
Set up and manage sending domains, configure DNS records (SPF, DKIM, DMARC, CNAME), manage dedicated IPs, and ensure proper authentication
Work across multiple ESPs and marketing platforms: Klaviyo, Mailchimp, HubSpot, GoHighLevel, and ActiveCampaign
Select and configure the right email platform based on each client’s needs
Oversee list building, segmentation, data hygiene, suppression management, and compliance with anti-spam regulations (CAN-SPAM, GDPR)
Write or oversee high-converting email copy: subject lines, preview text, body content, and CTAs
Ensure messaging aligns with client brand voice and campaign objectives
Run A/B tests across subject lines, send times, content, design, and segmentation
Use performance data to improve open rates, click rates, and conversions
Build and maintain reporting dashboards covering deliverability, opens, clicks, conversions, revenue attribution, and list growth
Present insights and recommendations to clients and leadership
Ensure email programs comply with anti-spam laws and industry best practices
Stay current on evolving deliverability standards, ISP policies, and email authentication requirements
Leverage AI tools to support copy generation, personalization at scale, send-time optimization, predictive segmentation, and campaign performance analysis

Requirements

3 to 5 years of hands-on email marketing experience, including both cold email outreach and warm email campaign management
Strong deliverability knowledge, including domain warming, IP reputation, SPF/DKIM/DMARC, inbox placement testing, and sender score management
Expert proficiency with multiple ESPs and platforms, including Klaviyo, Mailchimp, HubSpot, GoHighLevel, and ActiveCampaign
Proven experience setting up sending infrastructure from scratch, including domain purchasing, DNS configuration, IP warming schedules, and deliverability monitoring
Track record of improving deliverability across multiple client accounts simultaneously
Experience building complex automation workflows with multi-step sequences, conditional logic, behavioral triggers, and dynamic content
Excellent copywriting skills for subject lines, email body content, and CTAs tied to measurable outcomes
Analytical skills with experience building reports and dashboards to track performance and ROI
Experience with A/B testing methodologies and statistical significance
Knowledge of anti-spam regulations and compliance best practices (CAN-SPAM, GDPR, CASL)
Leadership experience hiring, training, and managing a team of email marketing specialists
Familiarity with AI tools for email marketing and willingness to integrate them into workflows
Excellent English communication skills, written and verbal, with the ability to present to clients and leadership

Technologies

SPF
DKIM
DMARC
CNAME
Klaviyo
Mailchimp
HubSpot
GoHighLevel
ActiveCampaign

Benefits

401(k)
Dental insurance
Health insurance

AI-Powered Email Workflows

Accelerate copy generation
Personalize at scale
Optimize send-time
Use predictive segmentation
Analyze campaign performance

Team Structure

Standalone department lead position for the Email Marketing Manager
Collaborates with pod teams on client campaigns that include email components
Owns the email function independently, including strategy, team management, deliverability, and performance across all client accounts

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