Chief Marketing Officer

Mad Rose Media is hiring a hands-on Chief Marketing Officer to shape and run integrated marketing strategy for agency clients and to support the growth of the Mad Rose brand. This role is based in Westlake Village, CA and operates fully onsite, leading in-house work while coordinating a network of freelance specialists to drive measurable client outcomes.

Role focus

The Chief Marketing Officer will own performance across digital and educational course enrollment campaigns, guiding lead generation, conversion, and registrations for webinars, courses, workshops, and conferences led by clinician educators. Working closely with creative leadership, the CMO will direct messaging and content development while overseeing multi-channel execution that supports qualified inquiries, consultations, and new business.

Responsibilities

• Develop marketing plans for each client with clear goals, budgets, timelines, and measurable outcomes.
• Drive qualified leads, patient inquiries, consultations, and new business through integrated campaigns.
• Build and execute campaigns that fill webinars, courses, workshops, and conferences for clinician educators.
• Direct social media, email, SEO, GEO, paid advertising, CRM, and AI-driven marketing initiatives.
• Collaborate with creative leadership on messaging, video, and content designed to attract attention and convert audiences.
• Lead an in-house team of 10 and coordinate freelance specialists; set priorities, establish accountability, and deliver projects on time and within budget with creative and operations leadership.
• Build the brand through industry partnerships, expand webinar programs, and create opportunities for publications, sponsorships, and events.
• Ensure client marketing programs deliver measurable results while meeting agency margin targets.

Requirements

• At least 10 years of marketing experience, including integrated campaign development and execution that drives measurable business growth.
• Proven ability to generate qualified leads, increase conversions, and drive registrations for webinars, courses, or events.
• Hands-on experience across social media, paid advertising, SEO, GEO, email marketing, CRM, analytics, and automation.
• Experience building positioning, messaging, and content strategies that improve campaign performance.
• Practical experience using AI, automation, and emerging technologies to improve marketing results and efficiency.
• Experience managing multidisciplinary teams of employees and freelance specialists, with accountability for performance.
• Experience managing marketing budgets, allocating resources, and delivering profitable campaigns.
• Track record of moving strategies from concept through implementation, measuring performance, and adjusting to improve results.
• Be ready to share two or three campaign examples led, including strategy, budget, execution, and measurable outcomes.

Technologies

• AI-driven marketing initiatives
• Social media
• Email
• SEO
• GEO
• Paid advertising
• CRM
• Analytics
• Automation
• Emerging technologies

Benefits

• Performance-based bonus plan
• Health insurance
• 401(k) retirement plan
• 401(k) matching
• Paid time off
• Relocation assistance

Commitment & location requirements

• Full-time, in-office position in Southern California. No remote or hybrid work.
• Must live in Southern California or be willing to relocate.
• Willing to travel for business.
• Prepared to make a 3 to 5 year commitment to Mad Rose.
• These requirements are non-negotiable for the first 12 months.

Expectations

• Deliver stronger, measurable marketing results for clients.
• Consistently fill educational courses, webinars, and professional events.
• Improve client retention, account growth, and delivery profitability.
• Establish consistent execution and accountability across marketing programs.
• Expand relationships with leading airway educators and conferences.
• Strengthen the Mad Rose brand and develop new opportunities for growth.

Compensation

Base salary: USD 91,600 - 140,000 per year (depending on experience).

Pay: $91,600.00 - $140,000.00 per year.