Lead multichannel, data-driven marketing strategy for a hybrid Los Angeles team.

Design and execute multichannel marketing strategies covering digital, social media, print, and advertising sales initiatives to expand reach and engagement.
Plan, manage, and optimize marketing campaigns across platforms including Google AdWords and Facebook Advertising, plus social media advertising for brand awareness and demand generation.
Own content marketing delivery, including content writing, graphic design with Adobe Creative Suite, and use of marketing automation tools to support messaging.
Use web analytics reporting tools such as Google Analytics to track performance, analyze insights, and guide strategy.
Oversee marketing project management to ensure initiatives launch on time, stay within budget, and align with business goals.
Partner with product management to build targeted B2B marketing strategies that support sales growth and customer retention.
Apply CRM system proficiency to strengthen customer segmentation, run email marketing campaigns, and improve customer experience.
Drive demand generation by integrating inbound and outbound tactics to improve lead quality and conversion rates.
Lead, inspire, and manage a high-performing marketing team focused on digital marketing, advertising sales, content creation, and public relations.
Collaborate across sales, product development, and creative teams to maintain consistent messaging and branding across all channels.

10+ years in senior marketing roles, including experience managing marketing, advertising, or public relations teams in a fast-paced environment.
Strong digital marketing expertise, including SEO, social media marketing, and performance marketing, plus experience implementing marketing automation tools.
Proven success building and executing integrated multichannel campaigns across digital platforms such as Google AdWords, Facebook Advertising, and print advertising.
Experience with Google Analytics and web analytics reporting to derive actionable insights.
Hands-on experience with CRM systems for demand generation and customer relationship management.
Content development experience, including content writing and graphic design using Adobe Creative Suite.
Ability to lead cross-functional teams through complex projects while focusing on results-driven performance metrics.
Strong research skills and strategic thinking to identify market trends and opportunities within B2B markets.
Budgeting capability paired with a focus on innovative marketing solutions that deliver measurable ROI.

Vice President of Marketing

Job Description