The Nashville Predators are hiring a Marketing & Media Strategy Manager to lead the planning, placement, implementation, and evaluation of advertising and media buying plans for both the Nashville Predators and Bridgestone Arena. This onsite role in Nashville, TN focuses on building effective marketing strategies that help drive revenue, extend the brand, and minimize expenses.
What you’ll do
- Oversee the creation and execution of organization-wide marketing plans.
- Lead the growth and development of marketing strategy coordinators.
- Develop the annual advertising and media buying plan for the Nashville Predators hockey season.
- Develop and execute the annual email marketing strategy to drive ticket sales, fan engagement, merchandise revenue, and partner activations.
- Manage the organization’s SMS marketing strategy, including audience targeting, campaign execution, automation, and compliance for timely, personalized fan communications.
- Develop, execute, and optimize paid social campaigns across multiple platforms to maximize audience reach, conversions, and return on advertising spend.
- Build and manage digital advertising campaigns across search, display, video, and programmatic channels to achieve marketing and revenue objectives.
- Oversee trafficking and distribution of television, print, radio, billboard, and other advertising assets according to approved media plans.
- Use research, analytics, and consumer insights to develop efficient and effective advertising and media buying strategies.
- Implement new marketing technologies to improve consumer communications and enhance audience data collection and utilization.
- Manage media schedules, invoices, settlement information, and payment processing.
- Coordinate promotional deliverables, including tickets, meet-and-greets, and other assets, to support advertising and promotional campaigns.
- Develop, maintain, and strengthen relationships with media partners and vendors.
- Assist in the negotiation, implementation, and evaluation of media and promotional partnerships.
- Participate in strategic planning initiatives tied to sales objectives and revenue opportunities.
- Join brainstorming sessions by providing creative ideas, leadership, and strategic guidance.
- Serve as the primary editor for Nashville Predators advertising creative to ensure brand consistency and messaging accuracy.
- Perform other duties and responsibilities as assigned.
Requirements
- Bachelor’s Degree in Marketing, Communications, or Business Management required.
- 2-3 years of Marketing and Advertising or related experience.
- Media buying experience preferred.
- Prior sports, live events, and/or venue experience preferred.
- Proficient in Microsoft Office and Microsoft Outlook.
- Experience with various media buying related software.
- Basic knowledge of Google, Meta, and media buying-related social channels.
- Ability to work independently and in team-oriented environments.
- Detail oriented with excellent organizational skills.
- Ability to make sound business decisions.
- Creative and proactive problem solver.
- Excellent written and verbal communication skills.
- Excellent interpersonal skills.
- Strong work ethic.
- Must be able to work evenings, nights, weekends, and holidays as required.
- Valid driver’s license, suitable driving history, and insurability by the organization’s insurance carrier (without conditions).
- Subject to a background check, including criminal history check, driving history, and character references.
Technologies
- Microsoft Office
- Microsoft Outlook
- Google
- Meta
Benefits
- Medical, dental, vision, and life insurance
- Competitive pay
- Referral bonuses
- 401K eligibility
- Priority access to event presales
- Tickets to events (when available)
- Nashville Locker Room (pro shop) discount
- Premium pay for overnight shifts
- 19+ days of paid time off each year
- Ford Ice Center programming discount
- On demand pay
- Bonus potential
Physical requirements
- Prolonged sitting, walking, and standing, plus bending, squatting, climbing stairs, kneeling, twisting, and lifting.
- Exposure to bright lights, extreme temperatures, dust, and loud noise.
- Ability to lift a minimum of 20 lbs.
- High finger dexterity.
- Excellent speaking and listening skills, requiring the perception of speech.
Equipment used
- General office equipment (for example: PC, copier, scanner, facsimile machine, calculator).
Note: The job description does not restrict management’s right to assign or reassign duties and responsibilities at any time. The employee will be required to follow other job-related instructions and perform other job-related duties requested by authorized personnel.
Equal opportunity employer: Nashville Predators is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable protected classification. The organization celebrates diversity and is committed to an inclusive environment.
