The Email Marketing Manager will lead end-to-end email programs at Rubrik Security Cloud to drive pipeline and revenue, spanning nurture sequences, batch campaigns, paid placements, and paid newsletters. This onsite role is based in Palo Alto, CA, with a salary range of USD 144,400 to 216,600 per year. The position operates at the crossroads of demand generation and digital media, utilizing marketing automation, analytics, and cross-functional execution to deliver measurable outcomes.
Responsibilities
- Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey.
- Collaborate with content, demand generation, and sales development to develop audience segmentation and personalization strategies.
- Monitor engagement metrics and apply A/B testing to improve open rates, click-through rates, and conversions.
- Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting.
- Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches.
- Ensure all campaigns comply with CAN-SPAM, GDPR, and other applicable email compliance standards.
- Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI.
- Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences.
- Track spend, pacing, and performance across paid email programs and report results to stakeholders.
- Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting.
- Support retargeting and account-based programs that span email and paid channels.
- Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health.
- Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations.
Requirements
- 7+ years of B2B email marketing experience, preferably in a technology or SaaS environment.
- Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs.
- Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting.
- Experience building and interpreting dashboards and data visualizations in Tableau.
- Comfort working across G Suite for day-to-day collaboration and documentation.
- Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices.
- Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines in a high-velocity environment.
- Excellent written communication skills with keen attention to copy, layout, and QA.
- Experience managing vendor relationships for paid email and newsletter programs.
- Tools: Marketo, Salesforce, Tableau, G Suite
- Tools: Anthropic Claude, Jira, Knak, TransPerfect, ZoomInfo, LinkedIn, Google, 6sense
Technologies
- Marketo
- Salesforce
- Tableau
- G Suite
- Anthropic Claude
- Jira
- Knak
- TransPerfect
- ZoomInfo
- LinkedIn
- Google
- 6sense
What Success Looks Like
- Email nurture programs drive measurable improvements in MQL-to-opportunity conversion within the first two quarters.
- A reliable, scalable email operations process with clearly defined QA standards and documentation.
- A paid email and newsletter portfolio that delivers qualified pipeline while maintaining efficient cost-per-lead targets.
- Strong cross-functional relationships with content, demand generation, sales development, and field marketing teams.
- Regular, trusted reporting that demonstrates email contributions to overall pipeline and informs strategy.
Inclusion at Rubrik
Our Company: We are committed to a merit-based organization that offers equal growth opportunities for employees worldwide, with the potential for long-term career advancement.
Our Culture: We foster an inclusive environment where individuals from diverse backgrounds feel a sense of belonging, can thrive, and perform at their best.
Our Communities: We seek to broaden engagement with the communities we serve, creating opportunities for underrepresented talent and driving greater innovation for clients.
