This contract role focuses on executing and optimizing Hireology's paid media program across LinkedIn, Google Ads, and display/programmatic channels to generate a qualified pipeline.
Responsibilities
- Take ownership of end-to-end paid media campaigns on LinkedIn Campaign Manager, Google Ads, and programmatic/display networks, from initial setup and targeting through ongoing optimization.
- Monitor budget pacing and bidding strategies to ensure spend supports pipeline and revenue goals.
- Create and test audience segments leveraging first-party data, 6Sense intent signals, and platform targeting to reach in-market accounts across Hireology's core verticals.
- Plan and run A/B tests for ad copy, creative, landing pages, and audiences, document outcomes, and identify elements for scaling.
- Maintain accurate conversion tracking and clean UTM tagging in partnership with Operations to ensure reliable attribution from click to close.
- Provide creative direction to internal content and design teams for channel-specific ad assets.
- Stay informed about platform updates and emerging tactics relevant to our channels and audience.
Requirements
- 2 to 4 years of hands-on paid media experience, including both paid search and paid social.
- Proven ability to manage budgets and optimize toward pipeline or revenue KPIs, not just vanity metrics.
- Strong working knowledge of GA4, UTM strategy, and conversion tracking.
- Ability to ramp quickly and work independently with light supervision.
- Experience generating performance reports and translating data into clear optimization decisions.
- Familiarity with HubSpot or a comparable marketing automation platform for lead tracking and attribution.
- Experience with ABM or intent platforms such as 6Sense, Demandbase, or similar.
Technologies
- LinkedIn Campaign Manager
- Google Ads
- Programmatic/display platforms
- 6Sense
- Demandbase
- GA4
- Google Tag Manager
- HubSpot
- Salesforce
Engagement Details
- Contract duration: 3-6 months
- Location: Chicago, hybrid schedule
- Reports to: Senior Manager, Digital Marketing
- Compensation: $60–$80 per hour
About Hireology
Hireology provides technology that enables teams to be built more effectively. Over the past 15 years, the company has grown from a startup into a market leading organization with about 130 teammates and an award winning culture. More than 13,000 businesses rely on Hireology to hire across automotive, healthcare, and hospitality. The company is rated first in ATS user satisfaction on G2 and is trusted by a quarter of automotive dealerships nationwide. The year 2025 was a record year, and 2026 has already delivered major product launches.
About the Role
We are seeking a contract Paid Media Specialist to own the day-to-day execution and optimization of our paid media program across LinkedIn, Google Ads, and display/programmatic channels. The role reports to the Senior Manager of Digital Marketing and focuses on driving a qualified pipeline through paid channels. This is a hands-on position that requires auditing current activity, identifying quick wins, and managing campaigns with minimal ramp time. If pipeline contribution, not only impressions or clicks, motivates you, this engagement aligns with your goals.
