This onsite role in New York, NY oversees social media strategy for JPMorganChase's Commercial Bank, with a salary range of USD 90,250 to 145,000 per year.
Responsibilities
- Build a solid understanding of the Innovation Economy business, customer behaviors, and the competitive landscape to guide messaging, brand building, client engagement, and relationship deepening.
- Create messaging frameworks and an organic content playbook informed by audience insights, banker input, and competitive intelligence; convert these into an editorial plan aligned with business objectives.
- Lead the development of organic and banker activation content, prioritizing initiatives, establishing a cadence, collaborating with internal and external creative teams, and defining success metrics that promote adoption, reuse, and performance.
- Craft end-to-end messaging and social content journeys around tentpole events, in collaboration with Events and Communications teams.
- Collaborate with Center of Excellence teams to select optimal channels for distribution, conduct test-and-learn pilots on new platforms, and stay current on platform developments that influence social strategy.
- Extract campaign insights and trends to refine tactics, boost results, and improve efficiency.
- Act as the social content performance expert, advising the broader Innovation Economy Marketing team on formats, imagery, and messaging that yield the strongest results.
- Translate month-over-month and quarter-over-quarter results into KPI insights and executive-ready narratives.
- Create a program to mobilize bankers as brand ambassadors and train them on social selling best practices.
- Define and own the KPI framework and benchmarks for organic content engagement, in collaboration with Analytics; monitor end-to-end performance across traffic, engagement, and earned media value.
Requirements
- 5+ years in social media strategy, employee advocacy/ambassador programs, and/or brand social, plus a Bachelor's degree in Marketing, Communications, or a related field.
- Experience translating business goals into channel plans, content direction, and measurable outcomes through marketing and social strategies.
- Strong knowledge of LinkedIn and broader platform best practices, functionality, and emerging features to maximize reach and engagement; maintain current awareness as platforms evolve.
- Develop and run an always-on content strategy and editorial calendar by partnering with stakeholders to source stories, produce assets, and tailor content for each channel to drive engagement and outcomes.
- Produce regular performance reporting—monthly and quarterly—that demonstrates program value; translate MoM/QoQ results into KPI insights and executive-ready narratives, using analytics to identify issues, opportunities, and optimizations.
- Thrives in matrixed environments; collaborates across business teams, COEs, vendors, and agencies; offers fresh ideas and creative problem solving.
- Excellent written and verbal communication abilities.
- Proficient with enterprise dashboards and tools including Salesforce Marketing Cloud, Adobe Analytics, Tableau, Power BI, Looker, ThoughtSpot; capable of delivering polished PowerPoint presentations.
- Team-oriented, adaptable, detail-minded, and eager to learn; brings a collaborative approach and a genuine interest in the evolving social media landscape and its measurable marketing impact.
- Solutions-focused and able to thrive in fast-paced, deadline-driven environments while managing multiple initiatives with strong follow-through.
Technologies
- Salesforce Marketing Cloud
- Adobe Analytics
- Tableau
- Power BI
- Looker
- ThoughtSpot
- LinkedIn
- LinkedIn Analytics
- Sprinklr
- Hearsay
- PowerPoint
Benefits
- Base salary determined by role, experience, skill set and location
- Commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity for individual achievements
- Comprehensive health care coverage
- On-site health and wellness centers
- Retirement savings plan
- Backup childcare
- Tuition reimbursement
- Mental health support
- Financial coaching
About JPMorganChase
JPMorganChase is a long established financial services firm delivering innovative solutions to individuals, small businesses, corporations, institutions, and government clients worldwide. With more than 200 years of history, the firm leads across investment banking, consumer and small business banking, commercial banking, financial transaction processing, and asset management.
About the Team
J P Morgan's Commercial and Investment Bank operates globally across banking, markets, securities services and payments. It serves corporations, governments, and institutions in more than 100 countries, providing strategic advice, capital formation, risk management, and liquidity solutions.
