McLean, VA

Marketing Jobs in McLean, VA

8 jobs found

Include remote jobs

25d ago

Marketing Coordinator

NOVA Plastic Surgery and Dermatology McLean, VA

McLean, VA

25d ago

$20 - $25/hr Full time Marketing Canva Capcut

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Job Description

The Marketing Coordinator supports content creation, social media management, event coordination, and patient experience initiatives at NOVA Plastic Surgery and Dermatology, with some front-desk duties.

Location

McLean, VA (onsite)

Salary

USD 20 - 25 per hour

Responsibilities

Produce high-resolution photo and video content across the practice
Record providers, treatments, before-and-after results with patient consent, educational segments, and behind-the-scenes footage
Develop engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and other digital channels
Edit videos using CapCut or comparable editing software
Design graphics with Canva or similar design tools
Plan and publish social media posts
Assist in maintaining the marketing content calendar
Monitor comments, direct messages, and overall social engagement
Stay informed on social media trends and propose creative content ideas
Collaborate with providers and medical assistants to identify content opportunities
Organize and manage digital photo and video libraries
Ensure all content aligns with NOVA's luxury brand standards and messaging
Assist with planning and executing practice events, open houses, community events, and promotional activities
Coordinate event logistics, supplies, vendors, and setup
Capture event photos and videos for future marketing use
Help promote upcoming events across social media channels
Support event setup and breakdown as needed
Reach out to potential community partners to develop relationships
Welcome patients with professionalism and warmth
Deliver an exceptional luxury patient experience
Answer incoming calls promptly and professionally
Respond to web inquiries, chat requests, and incoming leads
Schedule consultations using established scripts and scheduling guidelines
Enter and maintain accurate information in Aesthetix and Boulevard
Complete assigned lead follow-up tasks
Maintain accurate documentation and patient communication
Assist with patient check-in and check-out
Process payments accurately
Help maintain a clean, organized, and welcoming reception area
Support scheduling needs to maximize provider productivity
Keep marketing assets and files organized
Assist with administrative marketing projects
Support promotional campaigns and practice initiatives
Help track basic social media engagement and campaign performance
Assist with other marketing and operational projects as assigned

Requirements

Creative and passionate about social media
Comfort with using a smartphone to capture quality photo and video content
Organized with exceptional attention to detail
Friendly, outgoing, and comfortable interacting with patients
Ability to multitask in a fast-paced environment
Professional with strong verbal and written communication skills
Dependable and able to work independently while collaborating with a team

Technologies

CapCut
Canva
Aesthetix
Boulevard
Meta Business Suite
Instagram
Facebook
TikTok
YouTube Shorts

What success looks like

Delivers engaging, high-quality content on a consistent basis
Contributes to the growth of the practice's online presence and community engagement
Represents the practice professionally across online and in-person interactions
Facilitates successful marketing events
Answers patient inquiries promptly and professionally
Supports converting prospective patients into scheduled consultations
Maintains an exceptional luxury patient experience during every interaction
Demonstrates adaptability, creativity, initiative, and a positive attitude

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28d ago

Manager, Talent Content Marketing

Hilton McLean, VA

McLean, VA

28d ago

$80k - $120k/yr Full time Manager Marketing Business Development

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Job Description

Hilton is seeking a Manager, Talent Content Marketing to lead the development of talent-focused content that attracts, engages, and converts candidates. This onsite role in McLean, VA partners with business leaders and the Employer Brand team to create scalable, content-led recruitment experiences that align with Hilton’s hiring priorities. It combines strategic storytelling with data-driven optimization to move talent through the funnel across multiple channels.

Location: McLean, VA (onsite). Salary: USD 80,000 - 120,000 per year. Minimum experience: 6 years. Education: Bachelor's degree (BA/BS).

Responsibilities

Establish and maintain talent personas such as Early Talent, Veterans, job families, and locations, ensuring messaging is tailored to each audience
Create email nurture programs that guide candidates from event participation or interest to active job consideration
Produce and refine content across formats like emails, landing pages, long-form articles, webinar scripts, and partnership toolkits aligned to persona journeys
Plan and manage the content calendar for webinars, partner events, and talent community communications, including promotion and follow-up
Serve as the primary owner of recruitment marketing activation for national and local partnerships, including event promotion, post-event emails, and performance tracking
Assess and enhance job category pages, career path content, and FAQs to improve discoverability in AI-powered search tools
Report on engagement metrics (email open rates, webinar attendance, event-to-apply conversion, segment-based application lift) and identify optimization opportunities

Requirements

6+ years of experience in content marketing, lifecycle marketing, or audience engagement strategy
Proven ability to build segmented, persona-driven content strategies across email, web, and event channels
Experience designing and implementing lifecycle and nurture programs that move audiences from awareness to conversion or application
Strong use of performance data (open rates, click-through rates, engagement, and conversion metrics) to refine content strategy
Experience collaborating across marketing, HR, Recruiting, or business teams to align messaging with priorities
Bachelor's degree (BA/BS) in Marketing, Communications, Journalism, Business, or related field
Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment marketing
Familiarity with CRM, email marketing, or marketing automation platforms
Knowledge of SEO best practices and AI/LLM content optimization
Experience building structured content hubs or persona-based landing page pathways
Ability to translate audience engagement into measurable pipeline or conversion outcomes
Experience presenting strategy and performance insights to senior partners

Benefits

Incredible travel perks with 110 nights of discounted travel and room rates as low as $40 per night through the Go Hilton travel program
Own a piece of Hilton with the employee stock purchase program (ESPP) offering a 15% discount on shares
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support with dedicated concierge services for navigating caregiving needs
Crisis concierge providing a single, compassionate point of contact for support during times of loss
Mental health resources via the Employee Assistance Program with free counseling and support
Generous paid time off to rest, recharge, and attend to what matters most
Comprehensive health and welfare benefits covering medical, dental, vision, and related needs
Retirement plans designed to help secure financial stability for the future

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28d ago

Manager Influencer Marketing

Hilton McLean, VA

McLean, VA

28d ago

$85k - $120k/yr Full time Manager Marketing Campaign Management

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Job Description

Hilton seeks a Manager, Influencer Marketing in McLean, VA to lead influencer strategy development and end-to-end campaign delivery, with a salary range of USD 85,000 - 120,000 per year.

Responsibilities

Lead end-to-end delivery of influencer campaigns, covering pre-planning (creator sourcing, scoping, budgeting, coordination), activation (briefing, creative development, media amplification), and post-campaign needs (asset management, reporting).
Establish foundational processes within teams while maintaining transparency and clear expectations.
Identify and evaluate creators using deep knowledge of the creator space, aligning with Hilton priorities, social trends, and upcoming cultural moments.
Manage cross-team communication, including talent-facing briefing calls, concepting with agencies, and guiding hotels on influencer best practices.
Support the production of influencer reports within the measurement framework, translating performance into a business impact story.
Collaborate with internal teams (Social, Marketing, Media, Partnerships, Content) on creator selection, creative concepting, and media and platform strategy.
Work closely with the influencer agency to manage all aspects of campaign execution.
Coordinate with creative agencies to ensure influencer strategy is represented in broader Enterprise marketing.
Guide hotel teams through the process, ensuring they see value and understand influencer marketing best practices.
Lead campaign execution and deliver media assets for brand, commercial, and audience-led influencer campaigns and programs.
Oversee execution of always-on content creator programming.
Partner with Regional Marketing to align on commercial priorities and leverage creators to drive consideration for Hilton hotels and destinations.

Requirements

Five (5) years of work experience in influencer marketing, talent management, social or digital.
Experience leading breakthrough, dynamic campaigns and programs to deliver on business objectives.
Strong ability to collaborate internally and externally, building positive relationships in a matrixed environment.
Creative and proactive thinker with a passion for developing and delivering big ideas.
Keep pulse on the latest influencer marketing trends, including rising creators, resonant content types, and brands doing it well and why.
Experience with influencer and or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.).
Bachelor's Degree.
Interest in and passion for leading others.

Technologies

Sprinklr
Khoros
Sprout
Brandwatch

Benefits

Incredible travel perks
Own a piece of Hilton
Paid parental leave
Personalized caregiving support
Crisis concierge
Mental health resources
Generous paid time off (PTO)
Health and welfare benefits
Financial security for your future

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28d ago

Senior Analyst, Influencer Marketing

Hilton McLean, VA

McLean, VA

28d ago

$73k - $100k/yr Full time Marketing Senior Brandwatch

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Job Description

Hilton seeks a Senior Analyst, Influencer Marketing to lead influencer, creator, and celebrity relationship management and to drive end-to-end campaign delivery, activation, and measurement that position Hilton as a social-first, culturally relevant brand. The role collaborates with internal teams and external agencies to execute strategy and reporting.

Responsibilities

Lead end-to-end campaign delivery for Hilton's influencer marketing plans, including pre-planning (creator sourcing, scoping, budgeting, coordination), activation (briefing, creative development, media amplification), and post-campaign needs (asset management, reporting).
Establish foundational processes with teams, ensuring transparency and setting clear expectations.
Apply expertise in the creator space to identify and evaluate potential partners, balancing Hilton's priorities, social trends, and upcoming cultural moments.
Coordinate communications across teams, including talent-facing briefing calls, concepting with agencies, and guiding hotels on influencer best practices.
Support the production of influencer reports, adhere to the measurement framework, and translate performance into a business impact narrative.

Requirements

Two (2) years of experience in influencer marketing, talent management, social or digital.
Direct experience working with talent or managing related campaigns and programs.
Experience collaborating with internal partners and external agencies.
Experience with influencer and/or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.).
Travel up to 10%.

Technologies

Sprinklr
Khoros
Sprout
Brandwatch

Benefits

Incredible travel perks
Own a piece of Hilton
Paid parental leave
Personalized caregiving support
Crisis concierge
Mental health resources
Generous paid time off (PTO)
Health and welfare benefits
Financial security for your future

Location

McLean, VA (onsite)

JOIN AN AWARD-WINNING WORKPLACE CULTURE

At Hilton, we don’t just deliver exceptional experiences for our guests we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we have welcomed more than 3 billion guests worldwide, guided by our founding vision to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned recognition on the World’s Best Workplaces list by Great Place to Work and Fortune.

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1mo ago

Director, Marketing, Design & Communications

FPSA McLean, VA

McLean, VA

1mo ago Closed

Full time Marketing Senior Brand Management

This position is no longer accepting applications (closed Jul 25, 2026).

Job Description

The Director of Marketing, Design & Communications leads FPSA's integrated marketing, design, and communications efforts to grow the organization and strengthen its brand in the food industry.

Responsibilities

Develop and lead comprehensive marketing and communications strategies for FPSA products, services, events, and initiatives, with agility to scale as the organization grows.
Support the creation, promotion, and distribution of targeted membership messaging and promotional content.
Drive member recruitment, renewal, and engagement campaigns to sustain and expand the FPSA community.
Plan, design and execute marketing campaigns in collaboration with other teams to boost event attendance and event revenue.
Create weekly and annual marketing calendars to drive engagement across FPSA channels.
Write, design and edit multi channel marketing content including emails, social posts, paid advertising, videos, and web copy.
Design and update print and digital collateral such as one-pagers, graphics, web banners, branding kits, and event materials.
Ensure brand compliance, accessibility, and consistent look and feel across all designs.
Collaborate with team members to translate project requirements into deliverables aligned with organizational goals.
Develop visual concepts using software to communicate ideas that inform, inspire, and engage members.
Present designs to stakeholders and incorporate feedback into final products.
Stay current with industry trends, tools, and software to keep design practices innovative.
Integrate video elements to augment or replace written communications where appropriate; produce and edit video content for social channels and the resource library.
Maintain and update FPSA and FIT websites to ensure timely, accurate information for members and prospects; create engaging web pages.
Leverage internal and external analytics tools to track engagement, click rates, and trends; map performance metrics.
Track, analyze, and adjust campaigns based on data; present insights to improve ROI and identify cross promotion opportunities and ad placements.
Conduct ongoing research to inform targeting, messaging, and product development strategies.
Support efforts to grow the organization’s database year over year.
Create and manage budgets for marketing and communications activities, including forecasting and performance tracking.
Assist in database management and hygiene to maintain data quality.
Ensure performance data is updated weekly for all staff meetings.
Execute processes and reviews required for FPSA billing and accounting functions as needed.
Oversee and lead new programs or projects in this area of operations as required.
Manage the Marketing & Communications summer intern and related learning opportunities.
Serve as the primary point of contact for HubSpot and Constant Contact.
Hybrid work arrangement with on site presence in McLean, VA Monday through Thursday and remote Fridays.
Report to the Vice President of Operations.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
Minimum of 7 years of experience in marketing, design, or communications.
Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva.
Experience with email marketing platforms, specifically Constant Contact.
Proficiency with social media platforms (LinkedIn, Facebook, Instagram, X/Twitter, Snapchat) and social media management tools.
Website management and content management system experience, preferably HubSpot.
Video editing capabilities.
Microsoft Office Suite knowledge (Word, Excel, PowerPoint).
Strong project management and organizational skills; ability to manage multiple projects independently and meet deadlines.
Proactive communication with the ability to keep stakeholders informed of status, challenges, and needs.
Accountability and ownership; willingness to own responsibilities and implement solutions.
Receptiveness to feedback and ability to incorporate it into work.
Self-direction with the ability to function as a one person department while maintaining collaboration.
Attention to detail and commitment to high standards of accuracy and quality.
Adaptability to changing priorities and organizational needs.
Strategic thinking to align marketing efforts with organizational goals and member needs.
Proficiency with required technology: Adobe Creative Suite, Canva, Constant Contact, HubSpot, and Microsoft Office; familiarity with video editing and social platforms.

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2mo ago

Luxury Global Brand Marketing Strategy Manager (contract)

Hilton McLean, VA

McLean, VA

2mo ago Closed

Contract Manager Marketing Brand Management

This position is no longer accepting applications (closed Jun 22, 2026).

Job Description

Contract role with Hilton's luxury brand division in McLean, VA (hybrid) to shape and execute global brand marketing strategies and multi-channel campaigns across the luxury portfolio.

Responsibilities

Assist with planning, scheduling, and execution of core brand programs to ensure alignment with brand positioning, business objectives, and luxury portfolio priorities.
Support global brand website initiatives, including hotel onboarding, content updates, and coordination with digital and web teams for optimization.
Help roll out brand positioning and identity across the Conrad portfolio, maintain governance, and act as a primary contact for field inquiries while advising on identity applications across multiple luxury brands.
Aid in developing and delivering integrated marketing campaigns through project management, cross-functional coordination, and partnerships with internal teams and external agencies.
Create clear, compelling presentations that communicate brand performance, campaign impact, and key initiatives to stakeholders across functions, regions, and hotel leadership.
Collaborate with B2B and commercial teams to align on luxury brand strategy and enable pull-through into key channels, including industry events and luxury travel advisors.
Serve as a central liaison among internal teams, agencies, and hotel stakeholders to ensure alignment, timely delivery, and high-quality execution across initiatives.
Coordinate multiple workstreams concurrently with meticulous attention to detail, clear communication, and adherence to deadlines in a fast-paced environment.

Requirements

6+ years of project management experience with the ability to manage multiple workstreams and priorities simultaneously.
Excellent written and verbal communication skills, capable of delivering clear and compelling presentations for diverse audiences.
Strong understanding of brand positioning, brand strategy, and integrated marketing campaign development within the luxury or super-premium space.
Ability to collaborate effectively across cross-functional teams, agencies, and hotel stakeholders.
Sharp attention to detail and a commitment to delivering high-quality work within established timelines.
Proactive, self-motivated, and capable of operating independently within a small, high-performing team.
Ability to build and maintain strong relationships with internal and external partners.
Preferred education: Bachelor's degree in Marketing, Communications, Business, or a related field.

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2mo ago

Manager, Content & Lifecyle Talent Marketing

Hilton McLean, VA

McLean, VA

2mo ago Closed

Full time Manager Marketing Campaign Management

This position is no longer accepting applications (closed Jun 10, 2026).

Job Description

Hilton in McLean, Virginia, is seeking a Manager of Content and Lifecycle Talent Marketing to shape recruitment storytelling and engagement programs that attract, retain, and develop Hilton Team Members. This onsite role leads the content strategy for recruitment marketing and reports to the Senior Manager of Recruitment Marketing and Employer Brand, coordinating across channels to move people from awareness to application.

Responsibilities

Define and maintain key talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns with each audience
Build email nurture programs that steer candidates from event participation or interest to active consideration
Develop and refine content across formats (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys
Plan and manage the content calendar for webinars, partner events, and talent-community communications, including promotion and follow-up
Own recruitment marketing activation for national and local partnerships, including event promotion, post-event follow-up emails, and performance tracking
Review and enhance job category pages, career-path content, and FAQs to improve discoverability in AI-powered search tools
Report on engagement metrics (email opens, webinar attendance, event-to-apply conversions, segment-level application lift) and recommend optimizations

Requirements

Six or more years of experience in content marketing, lifecycle marketing, or audience engagement strategy
Proven ability to build segmented, persona-driven content strategies across email, web, and event channels
Experience designing lifecycle or nurture programs that move audiences from awareness to conversion or application
Comfort using performance data (open rates, click-through rates, engagement, conversion metrics) to improve content strategy
Experience partnering across marketing, HR, Recruiting, or business teams to align messaging with priorities

Benefits

Travel perks with 110 nights of deeply discounted stays and rates as low as $40 per night through the Go Hilton program
Employee Stock Purchase Program (ESPP) available at a 15% discount to help build your financial future
Paid parental leave for eligible Team Members, including partners and adoptive parents
Dedicated caregiving concierge services to assist with caregiving needs
Crisis Concierge offering practical and emotional support during times of loss
Access to mental health resources and counseling through the Employee Assistance Program
Generous paid time off (PTO) to recharge and spend time on what matters
Comprehensive health and welfare benefits, including medical, dental, and vision options
Retirement plans designed to help you save for the future
Benefit availability varies by location and terms of employment and plan provisions

What you’ll do during a typical day

Define and maintain talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns to each audience
Build email nurture campaigns guiding candidates from events or interest to active consideration
Develop and refine multi-format content (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys
Plan and manage the content calendar for webinars, partner events, and talent-community communications, including promotion and follow-up
Act as the primary owner of recruitment-marketing activation for national and local partnerships, including event promotion and post-event follow-up emails
Enhance job category pages, career-path content, and FAQs to improve AI-driven search discoverability
Report on engagement performance and recommend optimizations

How you’ll collaborate with others

Partner with Recruiting leaders to align engagement priorities
Collaborate with recruitment-marketing leads to ensure content supports measurable pipeline outcomes
Work with Employer Brand and Content teams to align storytelling with persona strategy
Present engagement insights and performance impact to HR and partner stakeholders

Projects you’ll take ownership of

Build and maintain a clear persona framework across priority talent segments
Develop and oversee structured candidate-nurture plans from first touch through application
Lead content execution for webinars, events, and engagement campaigns
Manage engagement strategy and activation for national partnerships
Improve recruitment content for AI-driven and emerging search platforms
Create reporting that tracks how engagement efforts increase applications by segment

What it takes to make the stay

Six or more years of experience in content marketing, lifecycle marketing, or audience engagement strategy
Experience building segmented, persona-driven content strategies across email, web, and event channels
Experience designing lifecycle/nurture programs that move audiences from awareness to conversion/application
Experience using performance data to improve content strategy
Experience collaborating across marketing, HR, Recruiting, or business teams to align messaging with priorities

It would be useful if you have

Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field
Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment-marketing environments
Familiarity with CRM, email marketing, or marketing-automation platforms
Knowledge of SEO best practices and AI/LLM content optimization
Experience building structured content hubs or persona-based landing-page pathways
Ability to translate audience engagement into measurable pipeline or conversion outcomes
Experience presenting strategy and performance insights to senior partners

How we’ll help you thrive

Travel perks with 110 discounted nights and low room rates through the Go Hilton travel program
ESP P program equity opportunity at a 15% discount to support long-term financial goals
Paid parental leave for eligible Team Members, including partners and adoptive parents
Dedicated caregiving concierge services for navigating caregiving needs
Crisis Concierge providing compassionate support during challenging times
Mental health resources and counseling via the Employee Assistance Program
Generous paid time off to recharge and focus on what matters
Comprehensive health and welfare benefits to protect you and your family
Retirement plans to help plan for the future
Benefit availability varies by location and plan terms

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3mo ago

Principal Associate, Social Operations & Enablement

Information Technology Senior Management Forum McLean, VA

McLean, VA

3mo ago Closed

$110k - $151k/yr Full time Account Management Channel Management Cross-Functional

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