McLean, VA

Marketing Jobs in McLean, VA

3 jobs found

Include remote jobs

15d ago

Luxury Global Brand Marketing Strategy Manager (contract)

Hilton McLean, VA

McLean, VA

15d ago

Contract Manager Marketing Brand Management

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Job Description

Contract role with Hilton's luxury brand division in McLean, VA (hybrid) to shape and execute global brand marketing strategies and multi-channel campaigns across the luxury portfolio.

Responsibilities

Assist with planning, scheduling, and execution of core brand programs to ensure alignment with brand positioning, business objectives, and luxury portfolio priorities.
Support global brand website initiatives, including hotel onboarding, content updates, and coordination with digital and web teams for optimization.
Help roll out brand positioning and identity across the Conrad portfolio, maintain governance, and act as a primary contact for field inquiries while advising on identity applications across multiple luxury brands.
Aid in developing and delivering integrated marketing campaigns through project management, cross-functional coordination, and partnerships with internal teams and external agencies.
Create clear, compelling presentations that communicate brand performance, campaign impact, and key initiatives to stakeholders across functions, regions, and hotel leadership.
Collaborate with B2B and commercial teams to align on luxury brand strategy and enable pull-through into key channels, including industry events and luxury travel advisors.
Serve as a central liaison among internal teams, agencies, and hotel stakeholders to ensure alignment, timely delivery, and high-quality execution across initiatives.
Coordinate multiple workstreams concurrently with meticulous attention to detail, clear communication, and adherence to deadlines in a fast-paced environment.

Requirements

6+ years of project management experience with the ability to manage multiple workstreams and priorities simultaneously.
Excellent written and verbal communication skills, capable of delivering clear and compelling presentations for diverse audiences.
Strong understanding of brand positioning, brand strategy, and integrated marketing campaign development within the luxury or super-premium space.
Ability to collaborate effectively across cross-functional teams, agencies, and hotel stakeholders.
Sharp attention to detail and a commitment to delivering high-quality work within established timelines.
Proactive, self-motivated, and capable of operating independently within a small, high-performing team.
Ability to build and maintain strong relationships with internal and external partners.
Preferred education: Bachelor's degree in Marketing, Communications, Business, or a related field.

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27d ago

Manager, Content & Lifecyle Talent Marketing

Hilton McLean, VA

McLean, VA

27d ago

Full time Manager Marketing Campaign Management

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Job Description

Hilton in McLean, Virginia, is seeking a Manager of Content and Lifecycle Talent Marketing to shape recruitment storytelling and engagement programs that attract, retain, and develop Hilton Team Members. This onsite role leads the content strategy for recruitment marketing and reports to the Senior Manager of Recruitment Marketing and Employer Brand, coordinating across channels to move people from awareness to application.

Responsibilities

Define and maintain key talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns with each audience
Build email nurture programs that steer candidates from event participation or interest to active consideration
Develop and refine content across formats (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys
Plan and manage the content calendar for webinars, partner events, and talent-community communications, including promotion and follow-up
Own recruitment marketing activation for national and local partnerships, including event promotion, post-event follow-up emails, and performance tracking
Review and enhance job category pages, career-path content, and FAQs to improve discoverability in AI-powered search tools
Report on engagement metrics (email opens, webinar attendance, event-to-apply conversions, segment-level application lift) and recommend optimizations

Requirements

Six or more years of experience in content marketing, lifecycle marketing, or audience engagement strategy
Proven ability to build segmented, persona-driven content strategies across email, web, and event channels
Experience designing lifecycle or nurture programs that move audiences from awareness to conversion or application
Comfort using performance data (open rates, click-through rates, engagement, conversion metrics) to improve content strategy
Experience partnering across marketing, HR, Recruiting, or business teams to align messaging with priorities

Benefits

Travel perks with 110 nights of deeply discounted stays and rates as low as $40 per night through the Go Hilton program
Employee Stock Purchase Program (ESPP) available at a 15% discount to help build your financial future
Paid parental leave for eligible Team Members, including partners and adoptive parents
Dedicated caregiving concierge services to assist with caregiving needs
Crisis Concierge offering practical and emotional support during times of loss
Access to mental health resources and counseling through the Employee Assistance Program
Generous paid time off (PTO) to recharge and spend time on what matters
Comprehensive health and welfare benefits, including medical, dental, and vision options
Retirement plans designed to help you save for the future
Benefit availability varies by location and terms of employment and plan provisions

What you’ll do during a typical day

Define and maintain talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns to each audience
Build email nurture campaigns guiding candidates from events or interest to active consideration
Develop and refine multi-format content (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys
Plan and manage the content calendar for webinars, partner events, and talent-community communications, including promotion and follow-up
Act as the primary owner of recruitment-marketing activation for national and local partnerships, including event promotion and post-event follow-up emails
Enhance job category pages, career-path content, and FAQs to improve AI-driven search discoverability
Report on engagement performance and recommend optimizations

How you’ll collaborate with others

Partner with Recruiting leaders to align engagement priorities
Collaborate with recruitment-marketing leads to ensure content supports measurable pipeline outcomes
Work with Employer Brand and Content teams to align storytelling with persona strategy
Present engagement insights and performance impact to HR and partner stakeholders

Projects you’ll take ownership of

Build and maintain a clear persona framework across priority talent segments
Develop and oversee structured candidate-nurture plans from first touch through application
Lead content execution for webinars, events, and engagement campaigns
Manage engagement strategy and activation for national partnerships
Improve recruitment content for AI-driven and emerging search platforms
Create reporting that tracks how engagement efforts increase applications by segment

What it takes to make the stay

Six or more years of experience in content marketing, lifecycle marketing, or audience engagement strategy
Experience building segmented, persona-driven content strategies across email, web, and event channels
Experience designing lifecycle/nurture programs that move audiences from awareness to conversion/application
Experience using performance data to improve content strategy
Experience collaborating across marketing, HR, Recruiting, or business teams to align messaging with priorities

It would be useful if you have

Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field
Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment-marketing environments
Familiarity with CRM, email marketing, or marketing-automation platforms
Knowledge of SEO best practices and AI/LLM content optimization
Experience building structured content hubs or persona-based landing-page pathways
Ability to translate audience engagement into measurable pipeline or conversion outcomes
Experience presenting strategy and performance insights to senior partners

How we’ll help you thrive

Travel perks with 110 discounted nights and low room rates through the Go Hilton travel program
ESP P program equity opportunity at a 15% discount to support long-term financial goals
Paid parental leave for eligible Team Members, including partners and adoptive parents
Dedicated caregiving concierge services for navigating caregiving needs
Crisis Concierge providing compassionate support during challenging times
Mental health resources and counseling via the Employee Assistance Program
Generous paid time off to recharge and focus on what matters
Comprehensive health and welfare benefits to protect you and your family
Retirement plans to help plan for the future
Benefit availability varies by location and plan terms

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1mo ago

Principal Associate, Social Operations & Enablement

Information Technology Senior Management Forum McLean, VA

McLean, VA

1mo ago

$110k - $151k/yr Full time Account Management Channel Management Cross-Functional

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Job Description

Principal Associate, Social Operations & Enablement at Information Technology Senior Management Forum, based in McLean, VA (onsite).

Responsibilities

Act as the primary administrator for social media management platforms, accounts, and related tools; oversee daily operations and ensure internal teams have the necessary access and training.
Develop and uphold a governance framework for social media, covering best practices, brand standards, and crisis management across all active platforms.
Protect the brand by enforcing security protocols and data privacy compliance across all social channels.
Lead strategic initiatives to optimize the social landscape through technology, AI, and automation solutions.
Serve as an internal consultant, providing dedicated support and strategic guidance to the performance marketing, media, and advertising teams for paid social initiatives.
Collaborate with strategists, engagement, and insights teams to enable campaign execution, community management, reporting, and analytics.
Build and maintain strong relationships with external vendors and agencies responsible for social media management, tools, and services.
Foster a positive, collaborative team environment by partnering with internal business stakeholders to understand needs and tailor solutions.

Requirements

Bachelor's degree or military experience
Minimum three years of social media marketing experience, with proficiency in Meta Business Suite, Business Managers, and Sprinklr
At least two years of relationship management experience in digital agencies or as a contractor
At least two years of social media paid marketing and reporting experience

Technologies

Meta Business Suite
Business Managers
Sprinklr

Who you are

Strong curiosity and a continual desire to learn
Flexible and comfortable with change, embracing new challenges
Offers perspective while actively seeking missing pieces and listening to others
Generates big ideas grounded in evidence, persistence, and patience
Skilled storyteller who simplifies complexity and motivates action
Positive and approachable demeanor with a sense of humor
Demonstrates care for the work, teammates, and customers

Preferred Qualifications

4+ years of social or digital marketing experience
4+ years managing complex processes across multiple stakeholder groups and implementing process improvements
4+ years of experience in social media or marketing operations
4+ years of experience in financial services or other highly regulated industries

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Marketing Jobs in McLean, VA

Luxury Global Brand Marketing Strategy Manager (contract)

Manager, Content & Lifecyle Talent Marketing

Principal Associate, Social Operations & Enablement

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