Director, Marketing, Design & Communications

Responsibilities

• Develop and lead comprehensive marketing and communications strategies for FPSA products, services, events, and initiatives, with agility to scale as the organization grows.
• Support the creation, promotion, and distribution of targeted membership messaging and promotional content.
• Drive member recruitment, renewal, and engagement campaigns to sustain and expand the FPSA community.
• Plan, design and execute marketing campaigns in collaboration with other teams to boost event attendance and event revenue.
• Create weekly and annual marketing calendars to drive engagement across FPSA channels.
• Write, design and edit multi channel marketing content including emails, social posts, paid advertising, videos, and web copy.
• Design and update print and digital collateral such as one-pagers, graphics, web banners, branding kits, and event materials.
• Ensure brand compliance, accessibility, and consistent look and feel across all designs.
• Collaborate with team members to translate project requirements into deliverables aligned with organizational goals.
• Develop visual concepts using software to communicate ideas that inform, inspire, and engage members.
• Present designs to stakeholders and incorporate feedback into final products.
• Stay current with industry trends, tools, and software to keep design practices innovative.
• Integrate video elements to augment or replace written communications where appropriate; produce and edit video content for social channels and the resource library.
• Maintain and update FPSA and FIT websites to ensure timely, accurate information for members and prospects; create engaging web pages.
• Leverage internal and external analytics tools to track engagement, click rates, and trends; map performance metrics.
• Track, analyze, and adjust campaigns based on data; present insights to improve ROI and identify cross promotion opportunities and ad placements.
• Conduct ongoing research to inform targeting, messaging, and product development strategies.
• Support efforts to grow the organization’s database year over year.
• Create and manage budgets for marketing and communications activities, including forecasting and performance tracking.
• Assist in database management and hygiene to maintain data quality.
• Ensure performance data is updated weekly for all staff meetings.
• Execute processes and reviews required for FPSA billing and accounting functions as needed.
• Oversee and lead new programs or projects in this area of operations as required.
• Manage the Marketing & Communications summer intern and related learning opportunities.
• Serve as the primary point of contact for HubSpot and Constant Contact.
• Hybrid work arrangement with on site presence in McLean, VA Monday through Thursday and remote Fridays.
• Report to the Vice President of Operations.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• Minimum of 7 years of experience in marketing, design, or communications.
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva.
• Experience with email marketing platforms, specifically Constant Contact.
• Proficiency with social media platforms (LinkedIn, Facebook, Instagram, X/Twitter, Snapchat) and social media management tools.
• Website management and content management system experience, preferably HubSpot.
• Video editing capabilities.
• Microsoft Office Suite knowledge (Word, Excel, PowerPoint).
• Strong project management and organizational skills; ability to manage multiple projects independently and meet deadlines.
• Proactive communication with the ability to keep stakeholders informed of status, challenges, and needs.
• Accountability and ownership; willingness to own responsibilities and implement solutions.
• Receptiveness to feedback and ability to incorporate it into work.
• Self-direction with the ability to function as a one person department while maintaining collaboration.
• Attention to detail and commitment to high standards of accuracy and quality.
• Adaptability to changing priorities and organizational needs.
• Strategic thinking to align marketing efforts with organizational goals and member needs.
• Proficiency with required technology: Adobe Creative Suite, Canva, Constant Contact, HubSpot, and Microsoft Office; familiarity with video editing and social platforms.