Marketing Specialist
Job Description
The Marketing Specialist supports Sanderson Firm PLLC (SF) and associated entities by producing branded marketing content, managing social and digital channels, and helping coordinate conferences and campaigns. The position is hybrid, with regular in-office time in Bradenton, Florida, and additional in-person support as needed for logistics.
Responsibilities
- Design conference flyers, social media graphics, marketing slicks, advertisements, and other promotional materials aligned to the specific entity brands.
- Create branded PowerPoint presentations for trainings, webinars, and other initiatives across entities.
- Develop event-specific assets including signage, handouts, promotional graphics, presentations, and supporting collateral.
- Maintain consistent branding, messaging, formatting, and visual quality across all marketing materials.
- Edit webinar recordings with basic trimming, formatting, and preparation for distribution.
- Create, schedule, and update content for LinkedIn, Facebook, Instagram, TikTok, and other platforms as needed.
- Develop graphics, captions, videos, and other visual content to support client outreach, recruiting, conferences, and entity campaigns.
- Assist in maintaining and updating blogs, newsletters, Zoom materials, and other digital marketing content to reflect current company branding.
- Assist with planning and coordinating conferences, webinars, trade shows, and other promotional events.
- Create event timelines, marketing plans, promotional materials, presentations, and other event resources.
- Track event deadlines, deliverables, shipping needs, attendee materials, and follow-up activities using Microsoft Excel and other approved systems.
- Support pre-event, onsite, and post-event marketing, including announcements, attendee engagement, photos, feedback, and follow-up content.
- Assist with developing and executing marketing campaigns for SF and associated entities.
- Prepare campaign materials, coordinate posting schedules, and ensure deliverables are completed on time.
- Support newsletters, webinars, holiday campaigns, conference promotions, and other scheduled marketing initiatives.
- Use Salesforce to manage assigned tasks, track project progress, maintain records, and document marketing activities.
- Use Microsoft Excel for event planning, timelines, campaign trackers, and other organizational tools.
- Use Microsoft Outlook for professional communication, scheduling, and coordination.
- Maintain organized digital files for design assets, presentations, event materials, and marketing projects.
- Collaborate with the marketing team, department leaders, and internal stakeholders to understand project goals and develop effective design solutions.
- Communicate with vendors, conference contacts, and external partners as needed.
- Incorporate feedback and revisions while meeting established deadlines and maintaining attention to detail.
- Perform other duties as assigned by SF leadership.
Requirements
- Experience in graphic design, marketing content creation, or a related field.
- Proficiency with Canva, Adobe Creative Suite, Clipchamp, Microsoft PowerPoint, Microsoft Excel, and Microsoft Outlook.
- Experience developing presentations, social media graphics, flyers, marketing slicks, videos, and other promotional materials.
- Familiarity with Salesforce, project management tools, or similar platforms.
- Strong visual design skills, including branding, layout, typography, and presentation design.
- Excellent written and verbal communication skills, with the ability to communicate clearly, listen effectively, and ask questions when clarification is needed.
- Strong organizational and time-management skills, including managing multiple projects, meeting deadlines, and adapting to changing priorities.
- Exceptional attention to detail and the ability to produce accurate, polished, and professional work.
- Ability to work independently, remain productive in a remote environment, and take ownership of assigned projects.
- Ability to collaborate effectively and contribute to a positive, team-oriented work environment.
- Ability to work under pressure while managing shifting priorities, delays, and unexpected challenges.
- Demonstrated reliability and commitment to following company policies, procedures, and attendance expectations.
Tools & Technologies
Canva, Adobe Creative Suite, Clipchamp, Microsoft PowerPoint, Microsoft Excel, Microsoft Outlook, Salesforce, LinkedIn, Facebook, Instagram, TikTok, Zoom
Benefits
- 100% Employer-Paid Medical Insurance for employees
- Dental & Vision Coverage
- 401(k) with Company Match
- Company-Paid Life Insurance
- Optional Short Term Disability, Accident Insurance and more
- Paid Time Off & Holidays
- Supportive and team-oriented culture
Hybrid Role / Location Requirements
- This is a hybrid role requiring work in the SF corporate office in Bradenton, Florida two to three (2-3) days per week.
- Required to go in as needed for shipping merchandise and conference set up.
Salary
USD 55,000 - 65,000 per year