Marketing Specialist

The OG&E Marketing Specialist role coordinates and delivers marketing programs and related work activities that align to organizational goals. The position focuses on research, strategy support, content creation, marketing communications, and ROI analysis to improve outcomes for target audiences.

Responsibilities

• Assist in planning, managing, and supporting public events.
• Complete market research projects to inform marketing decisions.
• Research, develop, and write website content.
• Assist with management of Marketing Communications budgets.
• Contribute to development of the marketing plan, directing activities to support plan goals, and compiling research and data to support decision-making.
• Support the product development team through marketing communications planning and execution, including support for new product launches.
• Serve as a resource to other departments on marketing policies and procedures, and plan and deliver informational meetings to share key initiatives, processes, and goals.
• Act as a primary contributor for company website content, with focus on the external website and also support for internal website updates.
• Write, edit, and publish marketing e-newsletters for external customers.
• Plan and develop marketing communication initiatives using creative design and creative writing to represent products, services, brands, and the company to customers and prospects.
• Provide ROI analysis for marketing campaigns and sales activities.
• Develop marketing strategy for small to medium marketing initiatives and contribute to cross-functional teams.
• Apply communication strategies to build awareness, influence preference, and drive target audience response.
• Conduct industry analysis across social, technological, political, and economic factors.
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes.
• Perform other duties as assigned.

Required Qualifications

• Associate: Bachelor’s Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline, and 2 years directly related experience.
• Staff: Bachelor’s Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline, and 4 years directly related experience.

Preferred Qualifications

• Experience leading agency teams to deliver campaigns on time and within budget.
• Experience identifying campaign targets, customer segmentation, and implementing strategies and campaign channels to effectively reach the target.
• Knowledge of SEO/AEO/GEO and content optimization best practices.

Technologies

• SEO/AEO/GEO
• Google Analytics
• Sprout Social
• Tableau
• Google Ads
• Meta
• LinkedIn
• YouTube
• Adobe Creative Cloud

Salary

Associate: $59,987 - $79,976 per year
Staff: $65,894 - $87,838 per year

Job Information

• Location: Oklahoma City, OK, US (Onsite)
• Job Title: Marketing Specialist Staff (or) Marketing Specialist Associate
• Grade: Exempt 54 (or) Exempt 53
• Job Code: 127232 (or) 127231
• Level of Responsibility: General responsibilities with standardized processes; works under limited supervision and follows established procedures. Some latitude for deviation; more complex issues are referred to higher levels.

Desired Knowledge, Skills and Abilities

• Experience developing and executing integrated marketing campaigns across paid, earned, owned, and shared channels.
• Ability to translate business objectives into measurable marketing strategies.
• Experience managing campaigns from concept through reporting and optimization.
• Experience leading agency teams to deliver campaigns on time and within budget.
• Experience identifying campaign targets, customer segmentation, and implementing strategies and campaign channels to effectively reach the target.
• Demonstrated success managing multiple campaigns simultaneously.
• Experience developing campaign briefs and collaborating with creative teams.
• Strong copywriting and storytelling skills across digital, print, and social channels.
• Experience directing photo, video, or multimedia content production.
• Ability to evaluate creative concepts and provide strategic feedback.
• Experience with digital advertising platforms including Google Ads, Meta, LinkedIn, and YouTube.
• Experience developing email marketing campaigns and audience journeys.
• Knowledge of SEO/AEO/GEO and content optimization best practices.
• Experience using analytics tools such as Google Analytics, Sprout Social, Tableau, or similar platforms.
• Ability to measure campaign effectiveness and translate data into actionable recommendations.
• Experience developing reports and presenting campaign results to leadership.
• Experience maintaining brand standards across multiple channels and stakeholders.
• Experience developing campaigns for highly regulated industries or complex organizations.
• Knowledge of media relations, public affairs, or corporate communications strategies.
• Able to use internal and external contacts resourcefully to complete assignments.
• Strong written and verbal communication skills, including the ability to write clearly and concisely.
• Experience managing agency partners, vendors, and budgets.
• Strong project management skills to meet deadlines in a fast-paced environment.
• Experience using project management tools.
• Able to work with minimal supervision; self-motivated and self-managed.
• Experience leading community engagement, sponsorship, or event marketing campaigns.
• Portfolio demonstrating innovative campaign concepts and measurable results.
• Graphic design or video editing experience using Adobe Creative Cloud.
• Experience with customer segmentation and audience targeting strategies.

Working Conditions

• May require non-standard hours, including weekends and holidays.
• Some travel may be required.
• Subject to extended periods using a personal computer, including keyboard, mouse, and monitor use.
• Subject to normal office noise levels.
• Most work performed in an office environment.
• May be subject to extended periods sitting at a workstation.

Health and Safety

• Pre-Employment Drug Screen