Jostens is hiring a Marketing Specialist to support the marketing team in Minneapolis, MN through a hybrid work arrangement. In this role, you will help drive business growth by executing go-to-market activities, managing digital and content initiatives, and tracking results against key KPIs using Salesforce.

What you’ll do

Manage the execution and coordination of marketing plans to support growth targets.
Develop, implement, and measure business-focused digital marketing initiatives, including email, paid media, social, SMS, and JCOM/ecommerce.
Design and create marketing materials such as sales and product collateral while ensuring brand guidelines are followed.
Support outbound and inbound marketing efforts, including content development and optimization, advertising, and physical or virtual events.
Partner with the Merchandising/Product team for product launches and positioning.
Monitor business key KPIs and report findings.
Work with the analytics team to analyze and report campaign performance and efficiency using Salesforce Reports.
Use marketing data including campaign results, conversion rates, and traffic to shape future marketing strategies.
Build relationships with reps and communicate regularly to understand their needs and support account growth, including Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA.
Create collateral and support visual merchandising, digital needs, and in-school events for key events.
Implement corporate marketing support that helps reps evolve local marketing and grow local revenue.
Prepare materials and products for special events, trade shows, and similar activities.

What you bring

BA/BS degree (or an equivalent combination of education and experience).
2 to 3 years of professional marketing experience.
A strong understanding of marketing fundamentals, including traditional and digital marketing, plus market research methods.
Experience creating collateral, managing marketing communications, and overseeing digital channels such as web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS.
Strong communication and interpersonal skills with the ability to work across all levels of the organization.
Willingness to learn, demonstrate creativity, and perform in a changing, fast-paced environment.
Proven ability to manage multiple priorities independently in a deadline-driven setting.

Tools and platforms

Salesforce, Salesforce Reports
Web/ecommerce
SEO/SEM

Compensation and schedule

Location: Minneapolis, MN (hybrid)
Salary range: USD 55,000 - 65,000 per year with annual bonus eligibility
Hybrid schedule: on-site work 3 days per week

Benefits

Competitive healthcare coverage (health, dental, vision) plus voluntary benefits including home and car insurance and pet insurance
Flexible spending account
401K plan with immediate vesting
Accrued paid time off and company paid holidays, including: 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave
Tuition reimbursement after 6 months of service

Preferred

Social marketing experience
Experience writing and editing content with strong attention to detail
Understanding of data and analytics, with strong analytical skills
Strong written and verbal communication skills
Excellent time management and organization skills, including the ability to manage multiple tasks
Ability to report on sports activity weekly (wins/losses) and research sports championship data

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to participate in the job application or interview process, or to perform the essential functions, reach out to HR at [email protected] or (952) 830-3300.

Marketing Specialist