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Meritage Homes Corporation

Marketing Specialist

Meritage Homes Corporation
Orlando, FL Full time Posted 18d ago
Marketing Brand Management Campaign Management Channel Management Communications Content Marketing Design Tools Digital Marketing Email Marketing Marketing Collateral Marketing Materials Marketing Strategy Program Management Regional Marketing
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Job Description

Support Florida region marketing execution for Meritage Homes Corporation by managing campaigns, content, and digital and collateral needs.

Key Responsibilities

  • Act as a marketing resource to the Division Marketing Leads for the Florida Region
  • Partner with Division Marketing Leads to plan annual, quarterly, and monthly marketing efforts, including incentive promotions, community marketing, and agent outreach
  • Develop and execute marketing collateral and campaign materials while ensuring alignment with brand standards
  • Conduct periodic website audits to confirm content accuracy and currency; provide recommendations for marketing positioning and content improvements
  • Assist with divisional, regional, and national marketing initiatives, including special projects as assigned
  • Help coordinate planning and execution of agent events
  • Support content planning and posting across division social media channels
  • Handle some departmental administrative tasks, including vendor set-up and contracting

Requirements

  • Bachelor’s degree in Marketing or a related field
  • 3+ years of marketing experience, preferably in homebuilding or real estate
  • Strong written, verbal, and interpersonal communication skills with high attention to detail
  • Ability to write, edit, and proofread copy for grammar and content
  • Demonstrated experience managing corporate social media platforms
  • Advanced computer skills, including proficiency with MS Office (Word, Excel, PowerPoint), eblast systems, photo editing, website management systems, and content management systems
  • Adobe Creative Suite experience is a plus
  • Results-driven, highly organized, and flexible; able to prioritize multiple projects and meet deadlines in a high-volume, fast-paced environment
  • Experience managing relationships with marketing-related vendors
  • Self-directed approach with initiative and proactive issue resolution
  • Team-oriented and able to collaborate across cross-functional teams
  • Ability to travel to Jacksonville, Orlando, Tampa, and South Florida markets as needed

Technologies

  • MS Office (Word, Excel, PowerPoint)
  • eblast systems
  • Photo editing tools
  • Website management systems
  • Content management systems
  • Adobe Creative Suite (plus)

Benefits

  • Work environment that encourages creativity and innovative ideas at every level
  • Organization guided by core values
  • Team atmosphere where each individual is considered a vital asset
  • State-of-the-art technology to support an optimal working environment
  • Competitive pay structure
  • Strong benefits package
  • Flexibility in work-life integration
  • Career growth opportunity with a growing national organization
  • Support for maintaining a competitive drive to be the best

Company Overview

  • Meritage Homes builds energy-efficient and affordable entry-level and first move-up homes across the US
  • Meritage has been certified a Great Place To Work for a fourth year in a row
  • Delivered over 210,000 homes in 41-year history
  • Known for distinctive style, quality construction, and award-winning customer experience
  • Encourages self-starters who bring new and innovative ideas to support organizational growth

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