Marketing Specialist

California Dental Association offers a marketing role with remote and hybrid flexibility and technology support for working from anywhere in your routine. You will have a generous time off program starting at 22 days of PTO and 13 paid holidays (including a floating holiday and winter closure). The association also provides highly competitive medical, dental, and vision plans with FSA and HSA account options, plus 401(k) plans with a generous match and safe harbor contributions upon eligibility. Additional support includes paid parental leave, wellness programs with incentives and an In-Shape Family Fitness discount, and an Employee Assistance Program (EAP) for help with day-to-day challenges.

This position is based in Sacramento, CA (remote) and supports organized execution of marketing projects under the Marketing Manager. The salary range for this role is USD 76,500 to 86,500 per year. To support long-term growth, the role includes opportunities for professional development, training, and leadership skill-building, along with insurance options including critical illness, accident, life, and short- and long-term disability coverage.

Responsibilities

• Partner with the Marketing Manager to create project briefs that clearly outline goals, audience, strategy, success measures, and key details.
• Build and maintain project schedules, identifying deadline risks early so the team can respond.
• Collaborate with the Marketing Automation Specialist to find opportunities for audience segmentation, personalization, automated communications, and other marketing technology capabilities in assigned campaigns.
• Coordinate campaigns end-to-end, including production, mailing and contact lists, content and offers, approvals, and delivery.
• Work with designers, production teams, and outside vendors to deliver approved materials on time.
• Manage the approval process for all marketing materials by tracking edits and confirming sign-offs.
• Keep projects within budget and accurately code and process invoices.
• Track campaign performance against agreed goals and summarize results to support continuous improvement.
• Perform other duties as assigned.

Requirements

• Minimum 3 years of marketing, advertising, communications, or event association work.
• Bachelor’s degree in marketing, advertising, communications, or journalism preferred, or a combination of education and experience.
• Working knowledge of Microsoft Office, especially Excel, PowerPoint, and Word.
• Experience managing schedules, vendors, and approvals across multiple projects.

Preferred Qualifications

• Experience with multi-channel campaigns (print, email, digital, and event promotion).
• Solid understanding of marketing concepts and brand principles.
• Familiarity with email and marketing automation tools, including segmentation and personalization.
• Ability to read basic campaign reports and share what they show.
• Experience with project management or marketing tools, and an interest in advancing marketing tool knowledge responsibly to work more efficiently.
• Comfort presenting plans and updates to colleagues.

Working Conditions

Occasional travel may be required to the CDA office in Sacramento or for events throughout California.