Digital Marketing Specialist

The Digital Marketing Specialist at Acclaro Corporation is responsible for planning, executing, and optimizing digital marketing programs that generate high-quality sales leads and support revenue growth. This onsite role in Smithfield, RI applies marketing automation, CRM processes, and analytics with an emphasis on HubSpot to deliver targeted campaigns aligned to sales and business objectives.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, paid search, paid social, display, and organic social to drive qualified sales leads.
• Develop and manage lead-generation programs for manufacturing industry audiences, including gated content, landing pages, and nurture workflows.
• Build, segment, and maintain email lists and automated workflows in HubSpot to support lead nurturing, re-engagement, and customer lifecycle campaigns.
• Create, test, and refine landing pages and forms using HubSpot and related tools to improve conversion rates and lead quality.
• Partner closely with Sales to align campaigns with pipeline targets, refine lead qualification criteria, and improve lead handoff processes.
• Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using HubSpot and other analytics platforms.
• Run A/B testing across creatives, messaging, and targeting strategies to strengthen campaign effectiveness over time.
• Support SEO and content initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
• Manage and optimize paid media budgets to help maintain efficient cost-per-lead and return on ad spend.
• Stay current on digital marketing best practices, tools, and trends, with a focus on B2B and manufacturing markets, and recommend improvements to existing programs.

Requirements

• Proven experience in a digital marketing role with a focus on lead generation and performance-based campaigns.
• Demonstrated proficiency in HubSpot Marketing Hub (or a comparable marketing automation platform), including email campaigns, workflows, lead scoring, and reporting.
• Experience marketing to, or working within, the manufacturing industry, with an understanding of typical buyer journeys and decision-making processes.
• Solid knowledge of core digital marketing channels, including email, SEO/SEM, paid social, display, and website and landing page optimization.
• Hands-on experience building and optimizing landing pages, lead capture forms, and conversion paths.
• Ability to analyze campaign performance data, identify insights, and translate findings into actionable optimizations.
• Strong collaboration skills, including experience working with Sales and other cross-functional teams to align goals and messaging.
• Excellent written and verbal communication skills in English, with the ability to tailor messaging to technical and non-technical stakeholders.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Technologies

• HubSpot
• HubSpot Marketing Hub
• CRM
• Marketing automation
• SEO/SEM
• A/B testing
• Email campaigns
• Workflows
• Lead scoring
• Landing pages
• Forms