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1d ago

Marketing Performance Copywriter

BlackLine Los Angeles, CA

Los Angeles, CA

1d ago

$95k - $119k/yr Full time Marketing Ad Tech Ai Copywriting

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Job Description

BlackLine is seeking a Marketing Performance Copywriter to join its Demand Generation team in Los Angeles, onsite. This role centers on crafting persuasive copy for landing pages, organic social, and digital ads, leveraging AI tools to test and optimize performance, and collaborating across marketing functions to drive measurable demand.

Responsibilities

Content Activation: Transform brand and content assets into action-driving copy, focusing on bold headlines, compelling ad and social copy, and conversion-optimized landing pages that translate assets into demand.
Campaign Strategy & Brand Alignment: Maintain alignment with internal teams and quarterly campaigns, updating assets as needed while adhering to style guidelines and brand voice for consistent messaging.
AI-fluent Copyediting and Optimization: Employ AI writing tools to speed up the drafting process, generate creative variations, and lift overall content performance.
A/B Testing: Design and execute tests for ad copy and landing pages to improve metrics such as CTR, conversions, and CPA.
Data-Driven Analysis: Regularly review performance data across ad types and messaging to identify trends, derive actionable insights, and steer future creative strategies.
SEO & CRO Support: Partner with SEO and CRO teams to apply best practices, monitor search engine updates, and support website health initiatives that boost visibility and site performance.
Creative Management: Serve as the liaison for creative projects, overseeing asset delivery from design teams and ensuring timely launches of new content.
Collaboration: Work cross-functionally with key marketing stakeholders to ensure a unified, powerful brand message across all touchpoints.
Project Management: Use a project management system to manage workflows, timelines, and deliverables, auditing outputs for accuracy.

Requirements

Proven experience in content marketing, copywriting, or demand generation.
A strong portfolio showcasing copywriting across paid advertising, social media, and web.
Hands-on experience with multiple paid channels (eg, LinkedIn, Google Ads) and a solid understanding of paid media strategy.
Demonstrated experience with integrated digital marketing campaigns.
Excellent project management skills and proficiency with Wrike, Trello, or similar tools.
Strong analytical ability to interpret data and translate findings into actionable insights.
Exceptional communication and collaboration skills with a track record of effective teamwork.

Technologies

Wrike
Trello
LinkedIn
Google Ads
AI writing tools

We’re even more excited if you have

Interest in demand generation and paid media across multiple channels
Experience in the B2B SaaS or financial industry
Basic design experience or a good eye for visual aesthetics

Thrive at BlackLine because you are joining

A technology-driven company with an open, forward-looking culture where ideas are welcome and collaboration is valued.
A kind, open, and inclusive environment that embraces diverse backgrounds and perspectives.
Opportunities for growth and learning through professional development programs and inclusive affinity groups.

Salary

USD 95,000 – 119,000 per year

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7d ago

Assistant Director of Communications and Marketing

Glen Oaks Community College Kalamazoo, MI

Kalamazoo, MI

7d ago

$52k - $78k/yr Full time Manager Marketing Brand Management

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Job Description

The Assistant Director of Communications and Marketing at Glen Oaks Community College leads digital content initiatives with a focus on the website and social media to drive engagement and conversions. This onsite role based in Kalamazoo, Michigan reports to the Executive Director of Communications and Marketing and oversees content creation, digital engagement, and cross‑department collaboration across campus.

Responsibilities

Direct the strategy, development, and upkeep of web content, ensuring accuracy, clarity, SEO best practices, and ADA compliance.
Plan, compose, and edit website copy for academic programs, student services, events, and campaigns.
Build and optimize landing pages that support recruitment, engagement, and marketing initiatives.
Act as a website CMS power user and trainer, guiding departments and enforcing brand and accessibility standards.
Regularly audit the site for outdated content, broken links, and structural improvements.
Develop multimedia content including graphics, photos, videos, and written stories for the website, email, social channels, and blogs.
Plan and execute a comprehensive social media strategy and content calendar across platforms such as Facebook, Instagram, LinkedIn, and YouTube, prioritizing engagement and storytelling aligned with institutional goals.
Collaborate with internal stakeholders in Admissions, Foundation, Academics, and Student Services to gather, develop, and publish digital content.
Leverage AI tools to enhance content development, editing, and efficiency.
Create compelling photo and video content that highlights student experiences, campus events, and institutional initiatives; edit and deliver content in a timely manner to support strategic storytelling and audience engagement.
Monitor digital trends, user behavior, and analytics; report on performance and propose content improvements.
Uphold the college brand, tone, and voice in all content across platforms.
Assist in promoting on campus events and initiatives, including evening and weekend coverage as needed.
Perform other duties as assigned.

Requirements

Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
Two (2) years of experience in digital content creation and social media management, including engagement strategies and analytics.
Experience with website content management systems, SEO management, and user experience best practices.
Demonstrated experience with content planning, copywriting, and publishing.
Experience with Adobe Creative Suite, Canva, or similar tools.
Strong photography and videography skills, including editing software.
Excellent writing, grammar, and visual storytelling abilities.
Ability to manage multiple projects, prioritize, and meet deadlines.

Technologies

Proficiency with Adobe Creative Suite, Canva, Modern Campus CMS, and AI tools including ChatGPT, custom GPTs, AI image editors, AI video editors, and workflow automations.

Benefits

401(k)
403(b)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
On-site gym
Paid time off
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance

How to Apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.

Preferred Qualifications

Experience working in higher education or a mission‑driven organization.
Experience with Modern Campus CMS.
Proficiency with AI based tools such as ChatGPT, custom GPTs, AI image and video editors, and workflow automations.

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Marketing Performance Copywriter

Assistant Director of Communications and Marketing

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