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Digital Marketing and Website Specialist

Tecra Industries, Inc. Boulder, CO

Boulder, CO

Today

$45k - $60k/yr Full time Marketing Campaign Management CMS

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Job Description

Tecra Industries, Inc. is hiring a Digital Marketing and Website Specialist in Gunbarrel, CO (onsite) to support growth through strong digital execution. This full-time role combines website ownership with campaign planning, content, and performance reporting, helping keep the brand consistent across the web, social channels, and email.

You will help ensure the company website stays accurate and easy to use while driving SEO/AEO improvements, producing marketing content, and maintaining an active social media cadence that includes video-based posts. With benefits like a four-day work week and 401(k) matching, this position is built for someone who enjoys running day-to-day marketing initiatives and refining them through analytics.

Responsibilities

Maintain and update the company website.
Create and update product pages, categories, pricing, specifications, and images.
Develop landing pages for promotions, product launches, and campaigns.
Ensure website content remains accurate and current.
Improve website functionality, user experience, and mobile responsiveness.
Coordinate product updates with internal teams.
Assist with planning and executing digital marketing campaigns, including promotional initiatives, product launches, and seasonal campaigns.
Maintain consistent branding and messaging across all digital platforms.
Develop marketing materials to support sales initiatives.
Manage social media accounts on Instagram, TikTok, LinkedIn, and Facebook.
Develop and maintain a content calendar, and create, schedule, and publish content across platforms.
Maintain a minimum posting schedule of two posts per week per platform, including at least one video-based post.
Capture product, employee, and behind-the-scenes content.
Monitor engagement, respond to comments and messages as appropriate, and support growth of the company’s online presence.
Collaborate with management to ensure consistency in branding, promotions, and messaging.
Write product descriptions, website copy, email campaigns, blog content, and promotional materials.
Support both SEO and brand awareness goals, including keyword research and SEO/AEO best practices.
Optimize website pages and product listings for search engines and monitor rankings to recommend improvements, including areas such as Google Ads, Wordpress, and Meta.
Develop and distribute email campaigns, newsletters, and promotional announcements; maintain email lists and templates.
Analyze campaign performance, monitor website and social metrics, generate reports, and track results including return on investment.

Requirements

2+ years of experience in digital marketing, website management, social media, or related fields.
Experience managing websites using platforms such as WordPress or WooCommerce.
Knowledge of social media platforms and content creation.
Familiarity with SEO principles and digital marketing best practices.
Strong written communication skills.
Preferred: proficiency with Canva or Adobe Creative Suite.
Plus: experience with email marketing platforms.
Highly desirable: photography, video editing, or content creation experience.
Tools interest: genuine passion for tools, craftsmanship, and the DIY community; knowledge of the tool industry is a major plus.
Self-starter: ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Team player: collaborative mindset and willingness to pitch in and support the team.

Tech Stack

WordPress, WooCommerce
Google Ads, Meta
Canva, Adobe Creative Suite
Instagram, TikTok, LinkedIn, Facebook

Benefits

401(k) matching
Paid Health Insurance
Dental and Vision Insurance Available
Paid Time Off
Four Day Work Week

Job Type: Full-Time
Location: Gunbarrel, CO (In person)
Salary: $45,000.00 - $60,000.00 per year
Experience: Marketing (2 years required)

Application prompt: If you are stuck on a deserted island, what is the one food you would bring to eat for the rest of your life?

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1mo ago

Associate Marketing Manager, Consumer Paid Media

Insulet Corporation Acton, MA

Acton, MA

1mo ago Closed

$90k - $134k/yr Full time Manager Marketing Campaign Management

This position is no longer accepting applications (closed Jul 25, 2026).

Job Description

The Associate Marketing Manager, Consumer Paid Media at Insulet drives planning, execution, and optimization of paid media campaigns for Omnipod DTC Marketing, partnering with agencies and internal teams, overseeing budgets, and translating insights for leadership.

Responsibilities

Plan, execute, and optimize media campaigns across a mix of channels including paid social, paid search, connected TV (CTV), emerging platforms, and paid landing page content; actively monitor performance and report results and key learnings.
Collaborate with the digital media agency on planning, execution, testing, optimization, and performance data; communicate results to cross-functional stakeholders as needed.
Assist with budget tracking and pacing to ensure media investments stay on track and aligned with goals.
Partner with internal and external creative teams to develop campaign assets that drive impact.
Participate in the medical, legal, and regulatory (MLR) review process for all assets, managing timelines and feedback.
Stay current on media trends, new platforms, and opportunities for testing.

Requirements

Bachelor’s degree and at least 5 years of related digital paid media experience, with demonstrated capability across both analytical and creative aspects of planning and execution.
Strong analytical skills and comfort interpreting performance data.
Proven ability to manage agency relationships, coordinate with external partners, and collaborate cross-functionally with internal stakeholders.
Ability to manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, and ensure on-time execution.
Proficiency building campaigns within Meta Business Manager and Google Ads; experience in TikTok Ads Manager, Reddit Ads Manager, or Snapchat Ads Manager is a plus but not required.
Comfortable operating in regulated environments.

Technologies

Meta Business Manager
Google Ads
TikTok Ads Manager
Reddit Ads Manager
Snapchat Ads Manager
PowerBI

Benefits

Incentive compensation eligibility
Medical, dental, and vision insurance
401(k) with company match
Paid time off (PTO)
Additional employee wellness programs

Additional Information

Compensation & Benefits: For U.S.-based positions only, the annual base salary range is USD 89,500 - 134,200.
This position may be eligible for incentive compensation.
We offer a comprehensive benefits package, including medical, dental, and vision insurance; 401(k) with company match; PTO; and wellness programs.
Application details: This posting remains open until the position is filled; to apply, please visit the Insulet Careers site and submit your application online.
Actual pay depends on skills, experience, and education.

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1mo ago

Marketing Performance Copywriter

BlackLine Los Angeles, CA

Los Angeles, CA

1mo ago Closed

$95k - $119k/yr Full time Marketing Ad Tech Ai Copywriting

This position is no longer accepting applications (closed Jul 18, 2026).

Job Description

BlackLine is seeking a Marketing Performance Copywriter to join its Demand Generation team in Los Angeles, onsite. This role centers on crafting persuasive copy for landing pages, organic social, and digital ads, leveraging AI tools to test and optimize performance, and collaborating across marketing functions to drive measurable demand.

Responsibilities

Content Activation: Transform brand and content assets into action-driving copy, focusing on bold headlines, compelling ad and social copy, and conversion-optimized landing pages that translate assets into demand.
Campaign Strategy & Brand Alignment: Maintain alignment with internal teams and quarterly campaigns, updating assets as needed while adhering to style guidelines and brand voice for consistent messaging.
AI-fluent Copyediting and Optimization: Employ AI writing tools to speed up the drafting process, generate creative variations, and lift overall content performance.
A/B Testing: Design and execute tests for ad copy and landing pages to improve metrics such as CTR, conversions, and CPA.
Data-Driven Analysis: Regularly review performance data across ad types and messaging to identify trends, derive actionable insights, and steer future creative strategies.
SEO & CRO Support: Partner with SEO and CRO teams to apply best practices, monitor search engine updates, and support website health initiatives that boost visibility and site performance.
Creative Management: Serve as the liaison for creative projects, overseeing asset delivery from design teams and ensuring timely launches of new content.
Collaboration: Work cross-functionally with key marketing stakeholders to ensure a unified, powerful brand message across all touchpoints.
Project Management: Use a project management system to manage workflows, timelines, and deliverables, auditing outputs for accuracy.

Requirements

Proven experience in content marketing, copywriting, or demand generation.
A strong portfolio showcasing copywriting across paid advertising, social media, and web.
Hands-on experience with multiple paid channels (eg, LinkedIn, Google Ads) and a solid understanding of paid media strategy.
Demonstrated experience with integrated digital marketing campaigns.
Excellent project management skills and proficiency with Wrike, Trello, or similar tools.
Strong analytical ability to interpret data and translate findings into actionable insights.
Exceptional communication and collaboration skills with a track record of effective teamwork.

Technologies

Wrike
Trello
LinkedIn
Google Ads
AI writing tools

We’re even more excited if you have

Interest in demand generation and paid media across multiple channels
Experience in the B2B SaaS or financial industry
Basic design experience or a good eye for visual aesthetics

Thrive at BlackLine because you are joining

A technology-driven company with an open, forward-looking culture where ideas are welcome and collaboration is valued.
A kind, open, and inclusive environment that embraces diverse backgrounds and perspectives.
Opportunities for growth and learning through professional development programs and inclusive affinity groups.

Salary

USD 95,000 – 119,000 per year

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1mo ago

Assistant Director of Communications and Marketing

Glen Oaks Community College Kalamazoo, MI

Kalamazoo, MI

1mo ago Closed

$52k - $78k/yr Full time Manager Marketing Brand Management

This position is no longer accepting applications (closed Jul 12, 2026).

Job Description

The Assistant Director of Communications and Marketing at Glen Oaks Community College leads digital content initiatives with a focus on the website and social media to drive engagement and conversions. This onsite role based in Kalamazoo, Michigan reports to the Executive Director of Communications and Marketing and oversees content creation, digital engagement, and cross‑department collaboration across campus.

Responsibilities

Direct the strategy, development, and upkeep of web content, ensuring accuracy, clarity, SEO best practices, and ADA compliance.
Plan, compose, and edit website copy for academic programs, student services, events, and campaigns.
Build and optimize landing pages that support recruitment, engagement, and marketing initiatives.
Act as a website CMS power user and trainer, guiding departments and enforcing brand and accessibility standards.
Regularly audit the site for outdated content, broken links, and structural improvements.
Develop multimedia content including graphics, photos, videos, and written stories for the website, email, social channels, and blogs.
Plan and execute a comprehensive social media strategy and content calendar across platforms such as Facebook, Instagram, LinkedIn, and YouTube, prioritizing engagement and storytelling aligned with institutional goals.
Collaborate with internal stakeholders in Admissions, Foundation, Academics, and Student Services to gather, develop, and publish digital content.
Leverage AI tools to enhance content development, editing, and efficiency.
Create compelling photo and video content that highlights student experiences, campus events, and institutional initiatives; edit and deliver content in a timely manner to support strategic storytelling and audience engagement.
Monitor digital trends, user behavior, and analytics; report on performance and propose content improvements.
Uphold the college brand, tone, and voice in all content across platforms.
Assist in promoting on campus events and initiatives, including evening and weekend coverage as needed.
Perform other duties as assigned.

Requirements

Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
Two (2) years of experience in digital content creation and social media management, including engagement strategies and analytics.
Experience with website content management systems, SEO management, and user experience best practices.
Demonstrated experience with content planning, copywriting, and publishing.
Experience with Adobe Creative Suite, Canva, or similar tools.
Strong photography and videography skills, including editing software.
Excellent writing, grammar, and visual storytelling abilities.
Ability to manage multiple projects, prioritize, and meet deadlines.

Technologies

Proficiency with Adobe Creative Suite, Canva, Modern Campus CMS, and AI tools including ChatGPT, custom GPTs, AI image editors, AI video editors, and workflow automations.

Benefits

401(k)
403(b)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
On-site gym
Paid time off
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance

How to Apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.

Preferred Qualifications

Experience working in higher education or a mission‑driven organization.
Experience with Modern Campus CMS.
Proficiency with AI based tools such as ChatGPT, custom GPTs, AI image and video editors, and workflow automations.

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Landing Pages Marketing Jobs

Digital Marketing and Website Specialist

Associate Marketing Manager, Consumer Paid Media

Marketing Performance Copywriter

Assistant Director of Communications and Marketing

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