Associate Marketing Manager, Consumer Paid Media

The Associate Marketing Manager, Consumer Paid Media at Insulet drives planning, execution, and optimization of paid media campaigns for Omnipod DTC Marketing, partnering with agencies and internal teams, overseeing budgets, and translating insights for leadership.

Responsibilities

• Plan, execute, and optimize media campaigns across a mix of channels including paid social, paid search, connected TV (CTV), emerging platforms, and paid landing page content; actively monitor performance and report results and key learnings.
• Collaborate with the digital media agency on planning, execution, testing, optimization, and performance data; communicate results to cross-functional stakeholders as needed.
• Assist with budget tracking and pacing to ensure media investments stay on track and aligned with goals.
• Partner with internal and external creative teams to develop campaign assets that drive impact.
• Participate in the medical, legal, and regulatory (MLR) review process for all assets, managing timelines and feedback.
• Stay current on media trends, new platforms, and opportunities for testing.

Requirements

• Bachelor’s degree and at least 5 years of related digital paid media experience, with demonstrated capability across both analytical and creative aspects of planning and execution.
• Strong analytical skills and comfort interpreting performance data.
• Proven ability to manage agency relationships, coordinate with external partners, and collaborate cross-functionally with internal stakeholders.
• Ability to manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, and ensure on-time execution.
• Proficiency building campaigns within Meta Business Manager and Google Ads; experience in TikTok Ads Manager, Reddit Ads Manager, or Snapchat Ads Manager is a plus but not required.
• Comfortable operating in regulated environments.

Technologies

• Meta Business Manager
• Google Ads
• TikTok Ads Manager
• Reddit Ads Manager
• Snapchat Ads Manager
• PowerBI

Benefits

• Incentive compensation eligibility
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• Additional employee wellness programs

Additional Information

• Compensation & Benefits: For U.S.-based positions only, the annual base salary range is USD 89,500 - 134,200.
• This position may be eligible for incentive compensation.
• We offer a comprehensive benefits package, including medical, dental, and vision insurance; 401(k) with company match; PTO; and wellness programs.
• Application details: This posting remains open until the position is filled; to apply, please visit the Insulet Careers site and submit your application online.
• Actual pay depends on skills, experience, and education.