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1d ago

Director of Marketing and Communications

Grand Traverse Area Catholic Schools Traverse City, MI

Traverse City, MI

1d ago

$65k - $75k/yr Full time Marketing Analytics Brand Management

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Job Description

What we offer

Grand Traverse Area Catholic Schools presents an on-site Director of Marketing and Communications role in Traverse City, MI. This position focuses on elevating brand storytelling, expanding digital presence, and driving strategic marketing initiatives across the school network, with a competitive salary and solid benefits package.

401(k)
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Responsibilities

Develop and implement comprehensive marketing and communications plans that align with organizational goals, leveraging multichannel tactics across digital, print, social, and advertising campaigns.
Guide content marketing by crafting engaging copy, managing content calendars, and ensuring consistency across all channels.
Lead digital marketing efforts, including search optimization, social media, email campaigns, and performance marketing to maximize reach and engagement.
Direct advertising sales activities by identifying new opportunities, negotiating partnerships, and optimizing placements on platforms such as Google Ads and Facebook Ads.
Use analytics tools like Google Analytics to monitor campaign results, extract insights, and refine strategies to improve ROI.
Coordinate branding and promotional work tied to product management to support sales growth in B2B and e-commerce channels.
Oversee marketing budgets and collaborate with creative teams using Adobe Creative Suite to produce high-quality visuals.
Research market trends, competitor activity, and customer preferences to inform strategic planning and content development.
Collaborate with sales, product management, and executive leadership to ensure cohesive messaging and strong brand positioning.

Requirements

Proven experience in digital marketing disciplines such as SEO, social media, content marketing, performance marketing, and email marketing.
Strong knowledge of multichannel marketing strategies including print advertising, online advertising sales, and e-commerce promotion.
Expertise with tools including Google Analytics, Google Ads, Facebook Ads Manager, WordPress, HTML basics, Adobe Creative Suite (Photoshop, Illustrator), and marketing automation platforms.
Track record of leading integrated campaigns that combine research-driven insights with compelling copy for diverse audiences.
Experience managing budgets and delivering measurable results; familiarity with analytics tools to track performance.
Excellent communication skills with the ability to craft clear messages across multiple channels; product management experience is a plus.
Strong leadership abilities and a propensity to drive innovative solutions; B2B marketing experience is advantageous.

Tools and platforms

Google Analytics
Google Ads
Facebook Ads Manager
WordPress
HTML basics
Adobe Creative Suite (Photoshop, Illustrator)
Marketing automation platforms

Compensation and location

Salary: USD 65,000 - 75,000 per year

Location: On-site in Traverse City, MI

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2d ago

Director of Marketing and Business Development

Everyday Helper Coralville, IA

Coralville, IA

2d ago

$17 - $20/hr Part time Marketing B2B Business Development

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Job Description

Everyday Helper is seeking a part-time, independent contractor to take on the role of Director of Marketing and Business Development. You will shape marketing strategy, manage brand positioning, and identify new opportunities to propel growth from a hybrid setup based in Coralville, Iowa.

Responsibilities

Develop and execute marketing strategies aligned with organizational goals, focusing on multichannel, digital, content, and performance marketing.
Lead market research to identify emerging trends, customer needs, and competitive insights to inform strategic planning.
Oversee advertising campaigns across print and digital channels, social media, and paid media such as Facebook Ads and Google Ads.
Manage marketing automation tools and analytics platforms like Google Analytics to measure campaign effectiveness and optimize ROI.
Drive SEO initiatives to boost organic search rankings and online visibility through content optimization, keyword research, and website management.
Cultivate relationships with advertising sales partners and explore new business opportunities in B2B and B2C markets to expand revenue streams.
Lead the development of compelling copy for email campaigns, product descriptions, and promotional materials across channels.
Coordinate and film promotional videos for social media, including appearances on camera; comfortable being in front of the camera.
Assist in setting up and managing new social channels on platforms such as TikTok.

Requirements

Proven expertise across digital marketing channels including SEO, social media marketing, email marketing, and performance marketing strategies.
Proficiency with Canva for content creation and campaign design.
Experience with marketing automation platforms and analytics tools such as Google Analytics for data-driven decision-making.
Skilled in content development for diverse platforms—websites (WordPress), social media (Facebook and Instagram Advertising), email campaigns—and print advertising.
Excellent research capabilities coupled with copywriting skills to craft engaging messaging that resonates with target audiences.
Ability to manage multiple projects simultaneously while maintaining attention to detail within budget constraints.

Technologies

Google Analytics
Canva
WordPress
Facebook Advertising
Instagram Advertising
Google AdWords
TikTok

Benefits

Flexible schedule

Job Overview

We are seeking a dynamic and strategic Director of Marketing and Business Development to lead our organization's marketing initiatives and drive sustainable growth. In this role, you will develop innovative marketing strategies, oversee brand positioning, and identify new business opportunities to expand our market presence. This position offers the opportunity to shape the organization's future through creative vision, data-driven decision making, and proactive business development.

Pay

$17.00 - $20.00 per hour

Work Location

Hybrid remote in Coralville, IA 52241

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