Marketing Manager – Compounding Pharmacy (Healthcare)

Hartville Internal Medicine is hiring a Marketing Manager to drive marketing strategy and execution for its healthcare compounding pharmacy in East Canton, OH.

Responsibilities

• Plan and run integrated marketing initiatives across digital and print, including SEO, social media, email campaigns, and print advertising
• Manage and improve paid campaigns on platforms including Facebook Advertising, Google AdWords, and other paid media channels to grow brand awareness and patient acquisition
• Lead content marketing execution, including website, blog, newsletter, and promotional copywriting aligned with healthcare regulations and brand voice
• Use marketing automation and analytics tools such as Google Analytics to track results, evaluate trends, and adjust strategy for maximum ROI
• Administer the company website on WordPress, keeping content up to date and optimizing pages for search engines
• Coordinate product management activities related to new service offerings and promotional campaigns in the healthcare sector
• Conduct market research to identify industry trends, monitor competitors, and assess customer needs to support strategy
• Partner with sales teams on B2B marketing initiatives supporting product sales and partnership development
• Oversee marketing budget processes and support cost-effective use of resources
• Create campaign visual assets using Adobe Creative Suite to support execution across multiple channels

Requirements

• Proven digital marketing experience in the healthcare or pharmaceutical industry (preferred)
• Strong multichannel marketing background across social media, content creation, SEO, PPC via Google AdWords, and email marketing
• Performance marketing experience with measurement and optimization using Google Analytics
• Experience with marketing automation platforms and CRM systems (highly desirable)
• Experience managing websites on WordPress plus basic knowledge of HTML for content updates
• Excellent copywriting skills with awareness of healthcare compliance standards
• Print advertising experience and traditional marketing methods (plus)
• Ability to manage multiple projects at once while maintaining attention to detail in a fast-paced environment

Tools & Technologies

• Facebook Advertising
• Google AdWords
• Google Analytics
• WordPress
• HTML
• Adobe Creative Suite

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Job Details

• Job type: Full-time
• Pay: From $20.00 per hour
• Expected hours: 40 per week
• Work location: In person
• Location: East Canton, OH