Grand Rapids, MI

Marketing Jobs in Grand Rapids, MI

7 jobs found

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Today

Marketing Manager

Unist, Inc. Grand Rapids, MI

Grand Rapids, MI

Today

Full time Manager Marketing Application Support

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Job Description

Unist, Inc. is seeking a Marketing Manager to lead an established in-house marketing team and help drive revenue growth. In this onsite role in Grand Rapids, MI, you will bring customer, product, market, and application insight into practical marketing initiatives, sales tools, and programs built around measurable business impact.

Key Responsibilities

Build, lead, and develop a collaborative, high-performing marketing team.
Partner closely with sales and internal teams to turn customer, product, market, and application insight into effective marketing initiatives and sales enablement tools.
Create programs, content, and campaigns that improve customer education, application expertise, and sales effectiveness.
Own marketing projects from concept through launch and measurement, including clear priorities, timelines, and follow-through.
Oversee creation, accuracy, maintenance, and release of customer-facing materials such as product manuals, sales literature, webpages, videos, training resources, product launch assets, and related content, ensuring clarity, currency, usefulness, and alignment with Unist brand standards.
Manage Unist tradeshows, including scheduling, content creation, sales coordination, and set-up and tear-down as needed.
Improve marketing operations by enhancing processes for project intake, prioritization, documentation, asset management, and cross-functional handoffs.
Evaluate marketing performance using meaningful measures, and manage the marketing budget along with outside vendors, platforms, and other resources.

Requirements

Clear, direct, and constructive communication style.
Proven ability to coach and delegate, building trust, ownership, and accountability.
Capacity to align different perspectives around shared priorities.
Strong project management, prioritization, and decision-making skills.
High organization and accountability, with the ability to keep multiple projects moving.
Ability to balance quality, practicality, and pace while taking ownership from start to finish.
Skilled at connecting customer, product, market, and sales insight to marketing initiatives.
Ensures technical subjects are understandable and relevant to customers, distributors, and salespeople.
Ability to use data and business outcomes to evaluate priorities and results.
Alignment with Unist core values and culture, with a mindset focused on innovation, curiosity, and continuous improvement.
Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.
Demonstrated experience leading a marketing team and developing people.
Proven track record leading marketing projects or campaigns from concept through launch and measurement.
Strong B2B marketing experience, with manufacturing or technical-product experience highly preferred.
Experience with sales literature, product manuals, content strategy, websites, digital marketing, marketing analytics, and sales enablement.
Strong written and verbal communication skills.
Comfort identifying and implementing CRM, marketing automation, AI-enabled tools, and other emerging technologies.
Craft CMS experience is a plus.

Technologies

CRM
Marketing automation
AI-enabled tools
Craft CMS

Benefits

401(k) and 401(k) matching
Dental, health, life, vision insurance
Employee assistance program
Flexible schedule and flexible spending account
Paid time off
Parental leave
Professional development assistance, education and training programs, and tuition reimbursement
Referral program, retirement plan, matching gift program
Short/long term disability
Summer flex schedule
Wally Day and Give-Back Day
Company picnics and social activities

Additional Information

Employment contingency: Successful completion of a background check and pre-employment drug screening.
Job type: Full-time
Work location: In person (Grand Rapids, MI)

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1mo ago

Part-Time Marketing & Business Development

American Hero Towing Grand Rapids, MI

Grand Rapids, MI

1mo ago Closed

$20+/hr Part time Marketing Business Development Lead Generation

This position is no longer accepting applications (closed Sep 13, 2026).

Job Description

American Hero Towing is hiring a part-time Marketing & Business Development Representative in Grand Rapids, MI. This hands-on role centers on face-to-face outreach across the local community, with the goal of strengthening referral relationships with nearby businesses.

Day to day, you will visit local establishments, introduce American Hero Towing and its towing services, and keep conversations moving through professional follow-up. The focus is on building a dependable referral network while representing the company in a friendly and reliable way.

Key Responsibilities

Visit local auto repair shops, body shops, dealerships, gas stations, tire shops, and other businesses
Introduce American Hero Towing and explain the towing services offered
Build and maintain professional relationships with local businesses
Leave business cards, flyers, and other marketing materials
Follow up with businesses and maintain ongoing relationships
Identify opportunities to grow the local referral network
Represent American Hero Towing in a professional and friendly manner

Requirements

Friendly, confident, and comfortable talking with business owners and managers
Strong communication and people skills
Self-motivated and able to work independently
Reliable and organized
Professional appearance and attitude
Valid driver’s license and reliable transportation
Available for part-time hours with a flexible schedule

Benefits

Flexible schedule

Role Details

Location: Grand Rapids, MI (onsite)
Employment type: Part time
Pay: USD 20 per hourly

Why This Opportunity

Part-time, flexible schedule
Work independently throughout the local community
Build valuable sales, marketing, and networking experience
Be part of a local company with an important role in the community
Opportunity to make a direct impact on the growth of the business

How to Apply

Please send your résumé to the application method listed above and include a brief introduction about yourself and why you’re interested in the position.

Important: Do not call the phone number listed for American Hero Towing regarding this position. That number is the customer dispatch line and is reserved for towing customers. All employment inquiries and applications must be submitted through the application method listed above.

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3mo ago

Marketing Coordinator

Cardinal Senior Living LLC Grand Rapids, MI

Grand Rapids, MI

3mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Aug 10, 2026).

Job Description

In Grand Rapids, MI, Cardinal Senior Living LLC is seeking a Marketing Coordinator to coordinate initiatives across 21 senior living communities in a hybrid office/remote arrangement. The role emphasizes brand consistency, content management, data tracking, and storytelling to support sales and elevate the organization’s outreach.

Responsibilities

Coordinate marketing projects from start to finish.
Support the sales teams across our 21 senior living communities.
Track sales contests, marketing campaigns, and performance metrics.
Maintain accurate Excel reports, dashboards, and marketing databases.
Update and manage website content.
Organize marketing materials and ensure brand consistency.
Coordinate travel and visit communities throughout Michigan, Ohio, and Pennsylvania to capture photos, videos, and resident stories.
Follow up on outstanding marketing tasks to ensure deadlines are met.
Identify opportunities to improve organization and marketing processes.

Requirements

Exceptional organizational skills and attention to detail.
Strong Excel, Microsoft Office, and computer skills.
Comfortable learning new software and website platforms.
Dependable with excellent follow-through.
Able to manage multiple projects while maintaining accuracy.
Strong written and verbal communication skills.
Enjoys working collaboratively while also being self-directed.
Willing to travel periodically throughout our portfolio.
Experience with Canva, social media platforms, or basic photo/video editing is a plus but not required.

Technologies

Excel
Microsoft Office
Canva

Benefits

Competitive compensation.
Health, dental, and vision insurance.
Paid time off and holidays.
Mileage and travel reimbursement.
Hybrid work environment with flexibility.
A collaborative team that values organization, continuous improvement, and doing meaningful work.
The opportunity to make a real impact on the lives of seniors and the teams who care for them every day.

About the Role

Cardinal Senior Living is looking for a highly organized Marketing Coordinator who enjoys bringing order to busy projects and ensuring every detail is executed correctly. This role is ideal for someone who thrives behind the scenes, enjoys keeping projects moving, and takes pride in producing accurate, high-quality work. You'll work closely with our leadership team to coordinate marketing initiatives, support sales across 21 senior living communities, and help tell the stories that make our communities special. If you're naturally organized, dependable, enjoy technology, and serve as a reliable point of contact to keep everything running smoothly, this position may be a good fit.

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3mo ago

Marketing and Research Coodinator

Ben Muller Realty Co. Grand Rapids, MI

Grand Rapids, MI

3mo ago Closed

$26 - $26/hr Full time Marketing Campaign Management Communications

This position is no longer accepting applications (closed Jul 13, 2026).

Job Description

This Marketing and Research position supports sales and marketing efforts for a real estate company based in Grand Rapids, Michigan. The role involves developing marketing materials, maintaining the website and social media, performing property research, managing listings, coordinating events, and fostering tenant relations.

Responsibilities

Create flyers and other marketing materials for properties
Maintain and update company website as needed
Maintain social media accounts
Research property information, including demographics, municipal codes, owner/tenant contact information, and market trends
General corporate marketing campaigns
Upload property listings on various online platforms and track results and leads
General sales support, including arranging tours and creating tour lists and associated materials
Design and order property banners
Design real estate signs
Design various print materials
Assist in small corporate events as needed
Develop and maintain tenant relations and communicate feedback to Management

Requirements

Bachelor’s degree in Marketing or equivalent job experience
Detail and task orientated
Strong work ethic
Excellent verbal and written communication
High levels of creativity and innovation
Ability to research and analyze data

Benefits

Paid time off starting after 90 days of employment
Employer paid health insurance starting after 90 days of employment
Employer paid contributions toward dental expenses after 90 days of employment
Employer paid contributions to HSA, employees can contribute up to max
Dental insurance
Health insurance
Health savings account

Start Date

May 1

Pay

$26.50 per hour

Work Location

In person

Location

Grand Rapids, Michigan

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4mo ago

Technical Marketing Specialist

ALTENLOH BRINCK & CO US INC Grand Rapids, MI

Grand Rapids, MI

4mo ago Closed

Full time Marketing Brand Management Campaign Management

This position is no longer accepting applications (closed Jul 9, 2026).

Job Description

At ALTENLOH BRINCK & CO US INC, a Technical Marketing Specialist will be based onsite in Grand Rapids, Michigan. This role centers on developing and delivering technical marketing content and campaigns for the TRUFAST Walls and Mass Timber portfolio, while supporting events, OEM materials, and digital assets across the marketing ecosystem.

Responsibilities

Produce technical marketing content focused on the building envelope, including CEU courses, white papers, articles, case studies, newsletters, videos, and podcasts, with primary emphasis on TRUFAST wall products and occasional coverage of TRUFAST roofing when addressing the full envelope.
Contribute content for the SPAX brand as needed.
Create collateral and manage inventory for TRUFAST Walls and Mass Timber materials, such as catalogs, reference guides, sell sheets, data sheets, and submittals.
Plan and execute trade shows, including logistics, attendance, lead capture, and post-show activities.
Develop and manage display materials such as product displays, product boards, banner stands, table throws, backdrops, and samples.
Develop new and update existing OEM partner marketing materials as required.
Plan and implement marketing activities for new product launches of TRUFAST Walls and Mass Timber.
Update and enhance websites for TRUFAST Walls and Mass Timber as needed.
Collaborate with the Digital Marketing Specialist to maintain customer databases, build the annual email marketing calendar, secure approvals, and ensure timely distribution.
Support updates and maintenance of online specification tools such as Spec Link and Conspectus.
Assist with the implementation and maintenance of image and digital assets, plus product information in the TRUFAST Walls PIM/DAM system.
Support the TRUFAST Marketing Manager with integrated campaigns for TF Walls, including advertising, creative development, social media, and public relations.
Assist with the development and updates of TRUFAST OEM labels as available.
Provide marketing tools and support to sales and product management teams.
Manage and support the execution of additional marketing programs and initiatives as needed.

Technologies

Spec Link
Conspectus
PIM/DAM system

Benefits

Free medical, dental, and vision insurance for employees after 30 days
Eligible to participate in the company’s incentive plan
Employee referral program offering 2,000
Paid time off begins after 90 days
401(k) with company match after six months

Our Purpose & Culture

In Service to Others - We put teammates, customers, and communities first
Do the Right Thing - We act with integrity, even when no one is watching
We Get It Done - We deliver on commitments with urgency, grit, and pride
Empowerment - We trust and equip each other to make decisions that drive progress
Be Positive - We bring energy and optimism to every challenge

Travel

Expect about 15 to 20 percent travel annually for job site visits, trade shows, events, and meetings.

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4mo ago

Digital Marketing Specialist

IRWIN SEATING COMPANY Grand Rapids, MI

Grand Rapids, MI

4mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jul 4, 2026).

Job Description

Irwin Seating Company is seeking a Digital Marketing Specialist to own and optimize its full digital ecosystem, from website and SEO to paid media, social, email, landing pages, and marketing tech, ensuring the brand's digital presence reflects its quality and expertise.

Responsibilities

Own the website strategy, structure, content, performance, and ongoing optimization.
Drive UX and UI improvements to deliver a best-in-class digital experience for architects, consultants, dealers, and end buyers.
Oversee the website CMS, content updates, and page builds, including product pages, market landing pages, and campaign microsites.
Monitor site health, page speed, Core Web Vitals, and conversion performance; implement proactive improvements.
Own the organic search program, including keyword research, on-page optimization, technical SEO, and content gap analysis.
Manage Google Ads and retargeting campaigns, from strategy and budgeting to reporting and optimization.
Collaborate with the Content Manager to produce SEO-informed content that drives organic traffic across market segments.
Track and report on search performance, SERP rankings, and paid media ROI.
Plan, execute, and optimize paid media campaigns across Google, LinkedIn, and other relevant channels.
Build and manage retargeting audiences and nurture sequences that convert site visitors into qualified leads.
Oversee the digital advertising budget and pipeline contributions from paid media.
Lead the strategy and execution of Irwin's social presence on LinkedIn, Instagram, and emerging platforms.
Coordinate with the Content Manager on social content planning and asset production.
Manage paid social campaigns and measure performance against reach, engagement, and lead goals.
Own the email marketing program, including newsletters, lead nurture sequences, campaign emails, and triggered communications.
Build and manage audience segments within the CRM stack for timely, relevant communications (Salesforce, Constant Contact, Craft CMS).
Monitor deliverability, open rates, click-through rates, and conversions; continuously test and optimize.
Develop and manage conversion-focused campaign landing pages across product lines and markets.
Lead A/B testing for landing pages, CTAs, and email campaigns.
Ensure campaign infrastructure (forms, tracking, UTMs, integrations) is accurate and consistent.
Own the set of digital marketing tools and their configuration.
Build and maintain marketing dashboards reporting on pipeline contribution, digital performance, and campaign ROI.
Serve as the analytics backbone for the marketing team, delivering insights to guide smarter decisions.
Maintain proper tracking, attribution, and data governance across all digital channels.
Partner with the Content Manager on SEO content, campaign assets, and social execution.
Support Product Launch Managers with digital campaign infrastructure for new product launches.
Collaborate with Lead Generation on MQL tracking, digital-to-sales handoff, and pipeline reporting.

Requirements

4+ years of digital marketing experience with demonstrated ownership of website, SEO, and paid media programs.
Experience administering a CRM with list management, lifecycle stages, and basic workflow automation; Salesforce familiarity preferred.
Hands-on experience managing CMS platforms.
Working knowledge of UX/UI principles and conversion rate optimization.
Strong analytical skills with the ability to translate data into actionable insights.
Experience managing multiple digital channels in a B2B environment.
Experience with LinkedIn Campaign Manager and paid social advertising preferred.
Basic HTML/CSS knowledge for edits to websites and email templates preferred.
Experience in manufacturing, commercial interiors, or architecture/design industries preferred; Google certification is a plus.

Technologies

Google Ads
Salesforce
Constant Contact
Craft CMS
LinkedIn Campaign Manager

Why Irwin

Established in 1907, Irwin Seating is a fourth-generation, family-owned company with locations in Grand Rapids, Michigan and Altamont, Illinois.
We prioritize collaboration, growth, and doing the right thing in a people-first environment.
Opportunity to build a long-term career within a company that values teamwork and expertise.

FLSA Status: Exempt

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4mo ago

Portfolio Marketing-Senior Manager

BDO Grand Rapids, MI

Grand Rapids, MI

4mo ago Closed

$107k - $130k/yr Full time Manager Marketing Senior

This position is no longer accepting applications (closed Jun 25, 2026).

Job Description

BDO USA offers a senior portfolio marketing leadership role in Grand Rapids, onsite, with a salary range of USD 107,000 to 130,000 per year. The Senior Manager – Portfolio Marketing develops and implements integrated marketing programs and go-to-market strategies for specific business lines, industries, and firm-wide service solutions, partnering with leadership to maximize market share, client satisfaction, and ROI.

BDO prioritizes diverse perspectives, professional growth, and a culture of ingenuity that helps clients navigate complex challenges. The firm’s Total Rewards program extends beyond traditional benefits and supports resilience and sustainable impact for colleagues, clients, and communities.

Responsibilities

Serve as a strategic partner to business line and business development leaders; drive the creation of integrated marketing plans and strategies for business lines, industries, or firm-wide service solutions that achieve business goals
Collaborate with other marketing teams to manage development and execution from a marketing perspective
Lead integrated campaigns across the full funnel to move prospects through the buyer's journey
Oversee programs including organic and paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or solutions
Develop messaging architecture for buyer groups and define the value proposition and messaging platform; align buyer personas and client pain points to services with an audience-first approach
Share best practices and pursue continuous learning of leading marketing practices
Analyze the ROI of marketing programs, including leads, pipeline, and revenue, and use metrics to optimize strategies and evolve programs
Support relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and vendors
Travel as needed
Provide direction and coordination for the execution of business line related events, sponsorships, and speaking engagements such as conferences, seminars, trade shows, regional events, and roundtables
Work with the Events team to meet deadlines and maximize sponsorship opportunities
Plan and manage event budgets
Collaborate with Training and Development in planning NASBA-qualified CPE events for clients and prospects
Manage follow-up plans to maximize ROI from events, developing and managing lists
Develop digitally driven content marketing strategy for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
Develop, review, and edit marketing content across all media to ensure targeted, on-brand messaging; manage the review process with marketing and client service professionals as well as compliance reviews
Consult with relevant subject matter experts and stakeholders on messaging, materials, or tactics to achieve business objectives
Create new content when needed for integrated campaigns, marketing and event materials and other communications
Work with business line leaders to develop business line or solution oriented campaigns and programs that align with business objectives
Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
Contribute and share best practices across the firm
Other duties as required
Supervise marketing staff, as needed
Serve as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
Develop performance goals for direct reports with input from business line marketing leadership as needed
Conduct annual performance reviews for direct reports with input from business line marketing leadership
Discuss staffing recommendations (hires, terminations) with the business line marketing leader and participate in the interview process as needed

Requirements

Bachelor’s degree, required
Seven (7) or more years of marketing, communications or event management experience, required
Proficient in the use of Microsoft Office Suite, required

Technologies

Microsoft Office Suite
Microsoft Dynamics CRM

Benefits

Value diverse perspectives and understand the experience of professionals and clients
Empower team members to explore their full potential
Work with a talented team that brings varying skills, knowledge, and experience to help clients navigate complex challenges
Celebrate ingenuity and innovation to transform our business and help clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
BDO Total Rewards that encompass more than traditional benefits
Benefits may be subject to eligibility requirements

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Marketing Jobs in Grand Rapids, MI

Marketing Manager

Part-Time Marketing & Business Development

Marketing Coordinator

Marketing and Research Coodinator

Technical Marketing Specialist

Digital Marketing Specialist

Portfolio Marketing-Senior Manager

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