Marketing Jobs in Grand Rapids, MI

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Portfolio Marketing-Senior Manager

BDO Grand Rapids, MI

Grand Rapids, MI

Today

$107k - $130k/yr Full time Manager Marketing Senior

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Job Description

BDO USA offers a senior portfolio marketing leadership role in Grand Rapids, onsite, with a salary range of USD 107,000 to 130,000 per year. The Senior Manager – Portfolio Marketing develops and implements integrated marketing programs and go-to-market strategies for specific business lines, industries, and firm-wide service solutions, partnering with leadership to maximize market share, client satisfaction, and ROI.

BDO prioritizes diverse perspectives, professional growth, and a culture of ingenuity that helps clients navigate complex challenges. The firm’s Total Rewards program extends beyond traditional benefits and supports resilience and sustainable impact for colleagues, clients, and communities.

Responsibilities

Serve as a strategic partner to business line and business development leaders; drive the creation of integrated marketing plans and strategies for business lines, industries, or firm-wide service solutions that achieve business goals
Collaborate with other marketing teams to manage development and execution from a marketing perspective
Lead integrated campaigns across the full funnel to move prospects through the buyer's journey
Oversee programs including organic and paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or solutions
Develop messaging architecture for buyer groups and define the value proposition and messaging platform; align buyer personas and client pain points to services with an audience-first approach
Share best practices and pursue continuous learning of leading marketing practices
Analyze the ROI of marketing programs, including leads, pipeline, and revenue, and use metrics to optimize strategies and evolve programs
Support relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and vendors
Travel as needed
Provide direction and coordination for the execution of business line related events, sponsorships, and speaking engagements such as conferences, seminars, trade shows, regional events, and roundtables
Work with the Events team to meet deadlines and maximize sponsorship opportunities
Plan and manage event budgets
Collaborate with Training and Development in planning NASBA-qualified CPE events for clients and prospects
Manage follow-up plans to maximize ROI from events, developing and managing lists
Develop digitally driven content marketing strategy for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
Develop, review, and edit marketing content across all media to ensure targeted, on-brand messaging; manage the review process with marketing and client service professionals as well as compliance reviews
Consult with relevant subject matter experts and stakeholders on messaging, materials, or tactics to achieve business objectives
Create new content when needed for integrated campaigns, marketing and event materials and other communications
Work with business line leaders to develop business line or solution oriented campaigns and programs that align with business objectives
Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
Contribute and share best practices across the firm
Other duties as required
Supervise marketing staff, as needed
Serve as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
Develop performance goals for direct reports with input from business line marketing leadership as needed
Conduct annual performance reviews for direct reports with input from business line marketing leadership
Discuss staffing recommendations (hires, terminations) with the business line marketing leader and participate in the interview process as needed

Requirements

Bachelor’s degree, required
Seven (7) or more years of marketing, communications or event management experience, required
Proficient in the use of Microsoft Office Suite, required

Technologies

Microsoft Office Suite
Microsoft Dynamics CRM

Benefits

Value diverse perspectives and understand the experience of professionals and clients
Empower team members to explore their full potential
Work with a talented team that brings varying skills, knowledge, and experience to help clients navigate complex challenges
Celebrate ingenuity and innovation to transform our business and help clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
BDO Total Rewards that encompass more than traditional benefits
Benefits may be subject to eligibility requirements

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