Marketing Manager

Unist, Inc. is seeking a Marketing Manager to lead an established in-house marketing team and help drive revenue growth. In this onsite role in Grand Rapids, MI, you will bring customer, product, market, and application insight into practical marketing initiatives, sales tools, and programs built around measurable business impact.

Key Responsibilities

• Build, lead, and develop a collaborative, high-performing marketing team.
• Partner closely with sales and internal teams to turn customer, product, market, and application insight into effective marketing initiatives and sales enablement tools.
• Create programs, content, and campaigns that improve customer education, application expertise, and sales effectiveness.
• Own marketing projects from concept through launch and measurement, including clear priorities, timelines, and follow-through.
• Oversee creation, accuracy, maintenance, and release of customer-facing materials such as product manuals, sales literature, webpages, videos, training resources, product launch assets, and related content, ensuring clarity, currency, usefulness, and alignment with Unist brand standards.
• Manage Unist tradeshows, including scheduling, content creation, sales coordination, and set-up and tear-down as needed.
• Improve marketing operations by enhancing processes for project intake, prioritization, documentation, asset management, and cross-functional handoffs.
• Evaluate marketing performance using meaningful measures, and manage the marketing budget along with outside vendors, platforms, and other resources.

Requirements

• Clear, direct, and constructive communication style.
• Proven ability to coach and delegate, building trust, ownership, and accountability.
• Capacity to align different perspectives around shared priorities.
• Strong project management, prioritization, and decision-making skills.
• High organization and accountability, with the ability to keep multiple projects moving.
• Ability to balance quality, practicality, and pace while taking ownership from start to finish.
• Skilled at connecting customer, product, market, and sales insight to marketing initiatives.
• Ensures technical subjects are understandable and relevant to customers, distributors, and salespeople.
• Ability to use data and business outcomes to evaluate priorities and results.
• Alignment with Unist core values and culture, with a mindset focused on innovation, curiosity, and continuous improvement.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.
• Demonstrated experience leading a marketing team and developing people.
• Proven track record leading marketing projects or campaigns from concept through launch and measurement.
• Strong B2B marketing experience, with manufacturing or technical-product experience highly preferred.
• Experience with sales literature, product manuals, content strategy, websites, digital marketing, marketing analytics, and sales enablement.
• Strong written and verbal communication skills.
• Comfort identifying and implementing CRM, marketing automation, AI-enabled tools, and other emerging technologies.
• Craft CMS experience is a plus.

Technologies

• CRM
• Marketing automation
• AI-enabled tools
• Craft CMS

Benefits

• 401(k) and 401(k) matching
• Dental, health, life, vision insurance
• Employee assistance program
• Flexible schedule and flexible spending account
• Paid time off
• Parental leave
• Professional development assistance, education and training programs, and tuition reimbursement
• Referral program, retirement plan, matching gift program
• Short/long term disability
• Summer flex schedule
• Wally Day and Give-Back Day
• Company picnics and social activities

Additional Information

• Employment contingency: Successful completion of a background check and pre-employment drug screening.
• Job type: Full-time
• Work location: In person (Grand Rapids, MI)