Marketing Technology

Marketing Technology Jobs

2 jobs found

Today

Head of Marketing and Strategy

Hispano Medical Group Dallas, TX

Dallas, TX

Today

$75k - $85k/yr Full time Manager Marketing Analytics

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Job Description

Lead the marketing and strategy for Hispano Medical Group, building and scaling the patient acquisition engine across the clinic network.

Responsibilities

Own the end to end marketing engine, including paid acquisition, creative production, funnel performance, and marketing systems.
Set and execute the marketing strategy, translating company goals into quarterly plans, channel strategy, and campaign direction.
Manage and allocate a budget of $50K+ per month for paid media, optimizing for CAC to LTV rather than cost per lead.
Build and lead the marketing team, including hiring, performance management, vendor oversight, and content production workflows.
Establish and maintain attribution, analytics, and reporting systems that connect acquisition cost to patient lifetime value.
Partner with the sales and conversion teams to define the Ideal Patient Profile, improve lead quality, and maintain a feedback loop between marketing performance and patient outcomes.
Drive campaigns that prioritize membership eligible patients, as membership patients carry more than double the lifetime value of non-members.

Requirements

Fully bilingual in English and Spanish, spoken and written, required for our market.
5+ years of experience in performance marketing with direct ownership of paid media budgets.
Proven experience leading marketing functions across creative, media buying, and analytics.
Strong understanding of CAC to LTV economics and experience optimizing for client quality and retention.
Deep platform knowledge across Meta and Google, plus at least one additional channel such as TikTok or YouTube.
Experience building marketing systems, workflows, and teams from scratch or through rapid scale.
Demonstrated use of AI tools to improve marketing output, speed, or decision-making.
Understands the Hispanic family healthcare market, or has marketed successfully to Hispanic/bilingual audiences.

Technologies

Meta
Google
TikTok
YouTube
AI tools

Benefits

Paid time off
Relocation assistance
Tuition reimbursement

Schedule & Location

This is an onsite role, based full-time at our headquarters office in Dallas, TX.
Travel to clinic locations only when necessary.
Standard business hours with flexibility based on campaign needs and performance cycles.

Results

New patient volume from marketing is consistent and growing month over month.
CAC to LTV is measured and improves quarter over quarter.
Lead quality improves over time, with stronger alignment between marketing, conversion, and patient retention.
Paid media spend is deployed with full visibility into performance from acquisition through lifetime value.
Marketing reporting is accurate, real-time, and used to drive decisions across the team.
Creative output increases in volume and effectiveness without proportional increases in headcount.
A growing share of acquired patients convert into membership, raising blended lifetime value.

Compensation

Base salary: USD 75,000 - 85,000 per year
Performance bonus tied to patient acquisition volume and CAC-to-LTV improvement
Opportunity to own the growth engine of an expanding clinic network and to build a marketing function from the ground up

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Today

Director of Marketing

The LCF Group, Inc New Hyde Park, NY

New Hyde Park, NY

Today

$110k - $145k/yr Full time Marketing Ad Tech Analytics

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Job Description

The LCF Group, Inc is seeking a Director of Marketing to lead direct marketing initiatives targeting small businesses within our fintech environment. This onsite role in New Hyde Park, NY blends strategy, data, and hands on execution. The position offers a competitive salary in the USD 110,000 to 145,000 per year range and a benefits package designed to support health, retirement, and work-life balance.

Benefits

Weekly Payroll
Medical Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Dental and Vision Insurance
401K with percentage match and more!

Responsibilities

Own and execute a multi-channel marketing strategy (email, SMS, paid media, and more) aimed at driving direct sales from small business customers
Leverage, segment, and deeply penetrate the existing database to maximize conversion and lifetime value across all funnel stages
Identify and develop new lead sources to expand the addressable market and reduce reliance on any single channel
Partner with IT and engineering to scope, prioritize, and build marketing technology solutions required for scale
Analyze campaign performance and customer data to continually improve targeting, messaging, and ROI
Define and own marketing KPIs, regularly reporting to leadership on pipeline contribution and revenue impact

Requirements

8+ years of marketing experience, with at least 3 in a senior or director level role focused on direct or performance marketing
Proven track record driving revenue through email, SMS, and paid media, ideally in a B2SMB context
Strong database marketing instincts: segmentation, lifecycle programs, list hygiene, and lead scoring
Hands on experience running and optimizing paid campaigns in Meta Ads Manager and Google Ads, with proficiency in Google Analytics (GA4) for performance reporting and attribution
Experience working cross functionally with IT or product teams to build or integrate marketing tools and automation
Analytical mindset with comfort in dashboards, attribution models, and testing frameworks
Excellent communicator who can translate data into strategy and strategy into creative briefs

Technologies

Meta Ads Manager
Google Ads
Google Analytics (GA4)
Salesforce
Pardot
Twilio
Canva
Adobe Express
Figma

Job Details

Location: New Hyde Park, NY 11042 (onsite, in person)

Salary: USD 110,000 - 145,000 per year

Experience: Marketing: 8 years required; Management: 3 years required

Job Type: Full-time

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Marketing Technology Jobs

Head of Marketing and Strategy

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