Marketing & Business Management

Pearl. A Cottage Makery is looking for a Marketing & Business Management professional to lead marketing initiatives and support strategic growth from our Douglas, GA location. This onsite role focuses on building integrated, multi-channel campaigns, guiding content and advertising efforts, and using analytics and automation to generate demand.

With a blend of strategy, execution, and leadership, you will plan and manage performance marketing across digital and traditional channels, align campaigns with business objectives, and collaborate closely with cross-functional teams to keep execution on track.

Responsibilities

• Develop and execute integrated marketing strategies across digital, print, social media, and advertising channels to increase brand visibility and engagement.
• Plan, implement, and analyze marketing campaign performance using tools such as Google Analytics and web analytics reporting.
• Lead content marketing efforts, including copywriting, content creation, and graphic design for multiple platforms.
• Oversee social media advertising campaigns, including Facebook and other social channels, to improve reach and conversions.
• Implement marketing automation tools and CRM systems to streamline campaigns, nurture leads, and strengthen demand generation marketing.
• Partner with product management teams to align marketing initiatives with business objectives and support B2B marketing strategies.
• Manage budgets across advertising sales, print advertising, digital campaigns, and promotional activities while maintaining focus on ROI.
• Supervise and mentor marketing, advertising, or public relations teams to build a high-performance environment centered on innovation and results.
• Conduct market research to surface trends, customer needs, and competitive insights to inform strategic decisions.
• Drive cross-functional collaboration with sales, creative teams, and external partners to ensure cohesive campaign execution.

Requirements

• Proven experience in SEO (Search Engine Optimization), multichannel marketing, and performance marketing strategies.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content and graphic design work.
• Expertise in content marketing, copywriting, email marketing, social media marketing campaigns, and social media advertising campaigns.
• Hands-on experience with marketing automation tools such as HubSpot or Marketo; CRM proficiency in Salesforce is a plus.
• Skilled in web analytics reporting using Google Analytics or similar platforms, with data-driven decision making.
• Knowledge of demand generation marketing techniques to attract and convert prospects.
• Ability to manage multiple projects at once with strong organizational skills; marketing project management experience is preferred.
• Leadership experience managing teams in a fast-paced environment is highly valued.
• Familiarity with digital marketing best practices, including Google Ads (AdWords), Facebook advertising, print advertising strategies, and cross-channel integration.
• Strong research skills paired with strategic thinking to develop innovative campaigns aligned to business goals.

Technologies

• Google Analytics
• Google Ads (AdWords)
• Facebook Advertising
• Adobe Creative Suite
• Photoshop
• Illustrator
• InDesign
• HubSpot
• Marketo
• Salesforce

Location & Pay

Location: Douglas, GA (onsite)

Pay: $35,000.00 - $64,200.00 per year