Marketing Manager

Friedman’s Home Improvement is seeking a Marketing Manager to lead integrated, customer-focused marketing across digital, retail, eCommerce, and brand channels. This onsite role in Petaluma, CA combines strategic planning with hands-on execution, with close partnership across Merchandising, Customer Experience, Store Operations, and creative teams to strengthen omnichannel performance.

Working at the intersection of brand storytelling and revenue growth, you will guide campaign development, modernize marketing approaches from print-heavy efforts toward a digital-first omnichannel model, and build a team culture rooted in accountability, innovation, and continuous improvement.

What you’ll do

• Plan and execute integrated marketing campaigns across paid, owned, and earned channels, including print, email, social media, web, digital advertising, SMS, and emerging platforms
• Lead the transition from traditional print-heavy marketing to a modern omnichannel and digital-first approach
• Partner with the Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
• Develop and optimize content strategies that support both brand storytelling and revenue generation
• Support website merchandising initiatives, including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
• Recap and analyze campaign performance using traffic, engagement, conversion, ROAS, and customer retention metrics, and deliver actionable recommendations to improve results
• Collaborate across functions to leverage automation, segmentation, personalization, and AI-enabled marketing tools
• Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
• Partner with Store Operations and Merchandising to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
• Mentor internal creative talent, including Graphic Designers and Digital Brand/Content Strategists, while building a collaborative, accountable team culture
• Lead, coach, and develop marketing team members through clear direction, performance feedback, professional development support, and career growth opportunities
• Oversee creative intake, prioritization, approvals, workflow management, and production timelines to keep projects efficient and on brand
• Maintain a strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
• Improve creative operations using scalable systems, templates, documentation, asset management, and AI-assisted workflows
• Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
• Own the integrated marketing calendar by aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
• Manage marketing and creative project workflows to ensure prioritization, execution, and on-time delivery of campaigns and assets
• Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
• Lead organizational and workflow improvements that support a scalable, modern marketing function
• Use AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
• Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent experience
• 5–7 years of progressive marketing experience with a strong focus on retail, eCommerce, and digital marketing
• Minimum of 5 years of leadership experience managing and developing high-performing teams
• Experience in retail, home improvement, consumer goods, lifestyle, or other customer-focused industries preferred
• Strong background in omnichannel marketing, customer acquisition, eCommerce, and digital marketing
• Experience partnering with merchandising and merchant teams to drive sales and customer engagement
• Proven success leading and mentoring creative, content, digital marketing, and social media professionals
• Strong leadership skills with a track record of building engaged, accountable, and high-performing teams
• Experience developing and executing marketing campaigns across email, social media, paid media, SEO, content marketing, and website merchandising
• Analytical mindset to interpret campaign performance, customer insights, and business data
• Knowledge of print, signage, photography, video, digital asset production, and creative operations
• Familiarity with AI-enabled marketing tools, automation platforms, and emerging marketing technologies
• Strong project management, communication, and cross-functional collaboration skills
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Proficiency with marketing and project management tools such as Google Analytics, Meta Ads, Monday.com, or similar platforms

Tools and technologies

• Google Analytics
• Meta Ads
• Monday.com
• AI-enabled marketing tools
• Automation platforms

Compensation and location

• Location: Petaluma, CA (onsite); in person
• Salary: $110,000 - $120,000 per year

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Bundled benefits
• Eligibility for a discretionary bonus
• 401(k) match
• Employee discount
• Tuition reimbursement