Omnichannel Marketing

Omnichannel Marketing Jobs

2 jobs found

Today

Lead Integrated Marketing Manager

Inova Health System Falls Church, VA

Falls Church, VA

Today

Full time Manager Marketing Brand Management

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Job Description

Lead Integrated Marketing Manager will own integrated, omni-channel marketing strategy and execution across multiple service lines.

Responsibilities

Develop integrated marketing strategies and annual marketing plans for an assigned service line portfolio, aligned to organizational priorities, growth goals, and brand strategy.
Act as the primary marketing lead and subject matter expert for multiple service lines, including complex or newly combined areas requiring cross-service-line coordination.
Partner with service line leaders, physicians, operations leaders, and internal stakeholders to understand business objectives, market dynamics, patient needs, and competitive differentiators.
Build trusted relationships with clinical and operational leaders and lead marketing strategy in complex, highly matrixed environments.
Create omni-channel campaign strategies spanning digital, web, SEO/SEM, email, social media, paid media, content, video, events, and physician outreach.
Ensure consistent key messaging, audience strategy, creative direction, and campaign tactics across all channels and stages of the consumer journey.
Find and prioritize opportunities to improve awareness, engagement, conversion, retention, and patient experience across service line efforts.
Translate business priorities into creative briefs, campaign plans, messaging frameworks, and measurement plans for internal teams and external partners.
Collaborate with digital, creative, communications, social media, media relations, analytics, and agency partners to deliver integrated campaigns.
Monitor campaign performance regularly and optimize strategy, channel mix, messaging, and audience targeting using data and market insights.
Provide routine updates, campaign results, and strategic recommendations to leadership and service line stakeholders.
Oversee brand stewardship for assigned service lines, ensuring marketing materials and communications follow Inova brand standards, voice, and visual identity.
Ensure content and campaign materials are accurate, audience-centered, clinically appropriate, and aligned with approved messaging.

Requirements

Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
8 years of experience in Marketing, Digital Marketing, or a related field.

Technologies

Adobe Customer Journey Analytics (CJA)

Preferred Qualifications

10+ years of experience in marketing/digital marketing.
Healthcare marketing experience preferred.
Analytics experience with marketing performance measurement and reporting; Adobe Customer Journey Analytics (CJA) strongly preferred.

Benefits

Medical, dental, and vision coverage, plus a robust team member wellness program.
Inova matches the first 5% of eligible contributions starting on your first day.
Education assistance up to $5,250 per year and student loans assistance up to $10,000.
25 mental health coaching or therapy sessions per person per year at no cost for team members, spouses/partners, and children.
Paid time off, paid parental leave, flexible work schedules, and hybrid career opportunities.

Location: Falls Church, VA (onsite)

Reporting: Reports to the Director of Integrated Marketing.

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17d ago

Marketing Manager

Friedman's Home Improvement Petaluma, CA

Petaluma, CA

17d ago

$110k - $120k/yr Full time Manager Marketing Ai Marketing

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Job Description

Friedman’s Home Improvement is seeking a Marketing Manager to lead integrated, customer-focused marketing across digital, retail, eCommerce, and brand channels. This onsite role in Petaluma, CA combines strategic planning with hands-on execution, with close partnership across Merchandising, Customer Experience, Store Operations, and creative teams to strengthen omnichannel performance.

Working at the intersection of brand storytelling and revenue growth, you will guide campaign development, modernize marketing approaches from print-heavy efforts toward a digital-first omnichannel model, and build a team culture rooted in accountability, innovation, and continuous improvement.

What you’ll do

Plan and execute integrated marketing campaigns across paid, owned, and earned channels, including print, email, social media, web, digital advertising, SMS, and emerging platforms
Lead the transition from traditional print-heavy marketing to a modern omnichannel and digital-first approach
Partner with the Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
Develop and optimize content strategies that support both brand storytelling and revenue generation
Support website merchandising initiatives, including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
Recap and analyze campaign performance using traffic, engagement, conversion, ROAS, and customer retention metrics, and deliver actionable recommendations to improve results
Collaborate across functions to leverage automation, segmentation, personalization, and AI-enabled marketing tools
Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
Partner with Store Operations and Merchandising to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
Mentor internal creative talent, including Graphic Designers and Digital Brand/Content Strategists, while building a collaborative, accountable team culture
Lead, coach, and develop marketing team members through clear direction, performance feedback, professional development support, and career growth opportunities
Oversee creative intake, prioritization, approvals, workflow management, and production timelines to keep projects efficient and on brand
Maintain a strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
Improve creative operations using scalable systems, templates, documentation, asset management, and AI-assisted workflows
Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
Own the integrated marketing calendar by aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
Manage marketing and creative project workflows to ensure prioritization, execution, and on-time delivery of campaigns and assets
Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
Lead organizational and workflow improvements that support a scalable, modern marketing function
Use AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent experience
5–7 years of progressive marketing experience with a strong focus on retail, eCommerce, and digital marketing
Minimum of 5 years of leadership experience managing and developing high-performing teams
Experience in retail, home improvement, consumer goods, lifestyle, or other customer-focused industries preferred
Strong background in omnichannel marketing, customer acquisition, eCommerce, and digital marketing
Experience partnering with merchandising and merchant teams to drive sales and customer engagement
Proven success leading and mentoring creative, content, digital marketing, and social media professionals
Strong leadership skills with a track record of building engaged, accountable, and high-performing teams
Experience developing and executing marketing campaigns across email, social media, paid media, SEO, content marketing, and website merchandising
Analytical mindset to interpret campaign performance, customer insights, and business data
Knowledge of print, signage, photography, video, digital asset production, and creative operations
Familiarity with AI-enabled marketing tools, automation platforms, and emerging marketing technologies
Strong project management, communication, and cross-functional collaboration skills
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Proficiency with marketing and project management tools such as Google Analytics, Meta Ads, Monday.com, or similar platforms

Tools and technologies

Google Analytics
Meta Ads
Monday.com
AI-enabled marketing tools
Automation platforms

Compensation and location

Location: Petaluma, CA (onsite); in person
Salary: $110,000 - $120,000 per year

Benefits

Dental insurance
Health insurance
Health savings account
Bundled benefits
Eligibility for a discretionary bonus
401(k) match
Employee discount
Tuition reimbursement

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