Petaluma, CA

Marketing Jobs in Petaluma, CA

3 jobs found

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Today

Marketing Manager

Friedman's Home Improvement Petaluma, CA

Petaluma, CA

Today

$110k - $120k/yr Full time Manager Marketing Ai Marketing

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Job Description

Friedman’s Home Improvement is seeking a Marketing Manager to lead integrated, customer-focused marketing across digital, retail, eCommerce, and brand channels. This onsite role in Petaluma, CA combines strategic planning with hands-on execution, with close partnership across Merchandising, Customer Experience, Store Operations, and creative teams to strengthen omnichannel performance.

Working at the intersection of brand storytelling and revenue growth, you will guide campaign development, modernize marketing approaches from print-heavy efforts toward a digital-first omnichannel model, and build a team culture rooted in accountability, innovation, and continuous improvement.

What you’ll do

Plan and execute integrated marketing campaigns across paid, owned, and earned channels, including print, email, social media, web, digital advertising, SMS, and emerging platforms
Lead the transition from traditional print-heavy marketing to a modern omnichannel and digital-first approach
Partner with the Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
Develop and optimize content strategies that support both brand storytelling and revenue generation
Support website merchandising initiatives, including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
Recap and analyze campaign performance using traffic, engagement, conversion, ROAS, and customer retention metrics, and deliver actionable recommendations to improve results
Collaborate across functions to leverage automation, segmentation, personalization, and AI-enabled marketing tools
Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
Partner with Store Operations and Merchandising to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
Mentor internal creative talent, including Graphic Designers and Digital Brand/Content Strategists, while building a collaborative, accountable team culture
Lead, coach, and develop marketing team members through clear direction, performance feedback, professional development support, and career growth opportunities
Oversee creative intake, prioritization, approvals, workflow management, and production timelines to keep projects efficient and on brand
Maintain a strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
Improve creative operations using scalable systems, templates, documentation, asset management, and AI-assisted workflows
Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
Own the integrated marketing calendar by aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
Manage marketing and creative project workflows to ensure prioritization, execution, and on-time delivery of campaigns and assets
Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
Lead organizational and workflow improvements that support a scalable, modern marketing function
Use AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent experience
5–7 years of progressive marketing experience with a strong focus on retail, eCommerce, and digital marketing
Minimum of 5 years of leadership experience managing and developing high-performing teams
Experience in retail, home improvement, consumer goods, lifestyle, or other customer-focused industries preferred
Strong background in omnichannel marketing, customer acquisition, eCommerce, and digital marketing
Experience partnering with merchandising and merchant teams to drive sales and customer engagement
Proven success leading and mentoring creative, content, digital marketing, and social media professionals
Strong leadership skills with a track record of building engaged, accountable, and high-performing teams
Experience developing and executing marketing campaigns across email, social media, paid media, SEO, content marketing, and website merchandising
Analytical mindset to interpret campaign performance, customer insights, and business data
Knowledge of print, signage, photography, video, digital asset production, and creative operations
Familiarity with AI-enabled marketing tools, automation platforms, and emerging marketing technologies
Strong project management, communication, and cross-functional collaboration skills
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Proficiency with marketing and project management tools such as Google Analytics, Meta Ads, Monday.com, or similar platforms

Tools and technologies

Google Analytics
Meta Ads
Monday.com
AI-enabled marketing tools
Automation platforms

Compensation and location

Location: Petaluma, CA (onsite); in person
Salary: $110,000 - $120,000 per year

Benefits

Dental insurance
Health insurance
Health savings account
Bundled benefits
Eligibility for a discretionary bonus
401(k) match
Employee discount
Tuition reimbursement

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Today

Marketing Coordinator

Hedge Realty Petaluma, CA

Petaluma, CA

Today

$4,000 - $5,000/mo Full time Marketing Campaign Management Communications

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Job Description

Hedge Realty in Petaluma, CA is hiring a Marketing Coordinator to support day-to-day marketing efforts for Hedge Realty and its agents. This onsite role focuses on content creation, copywriting, social media management, and coordination of property and community marketing initiatives.

Location and Compensation

Location: Petaluma, CA (onsite)
Salary: USD 4,000 - 5,000 per month
Work mode: In person

Responsibilities

Coordinate and carry out day-to-day marketing initiatives for Hedge Realty and the team of agents.
Create visually compelling marketing materials using Canva.
Develop and manage social media content across relevant platforms.
Support content planning and scheduling, helping maintain a consistent social media presence.
Write and edit marketing copy for social media, email campaigns, property marketing, newsletters, and other materials.
Help coordinate property marketing, including listing launches, photography, digital materials, and promotional campaigns.
Maintain marketing calendars, databases, files, and digital assets to support ongoing campaigns.
Use Google Workspace/Google Suite (including collaboration tools) to organize information and manage marketing projects.
Help ensure marketing materials are accurate, polished, on-brand, and delivered on time.
Support community-focused marketing efforts and help highlight the neighborhoods and communities served.
Stay current on social media trends, design trends, and marketing strategies.

Requirements

Previous experience in marketing, communications, or a related field.
Real estate marketing or industry experience is a plus.
Highly organized with strong attention to detail.
Strong written and verbal communication skills.
Proficiency with Canva and a strong eye for design and visual storytelling.
Comfort using Google Workspace, including Docs, Sheets, Drive, and Gmail.
Experience managing and creating content for social media platforms.
Strong copywriting and editing skills.
Ability to manage multiple projects and deadlines while maintaining quality.
Self-motivated, dependable, and proactive approach to work.
Creative thinking and enjoyment of contributing new ideas.
Genuine interest in real estate, design, and the local communities served.

Technologies

Canva
Google Workspace / Google Suite
Google Docs
Google Sheets
Google Drive
Gmail

How to Apply

Please submit your resume along with examples of your work, portfolio, or social media accounts demonstrating your marketing, design, and copywriting experience.

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7d ago

Digital Marketing Specialist

CellarPro Cooling Systems Petaluma, CA

Petaluma, CA

7d ago

$70k+/yr Full time Campaign Management Channel Management Content Marketing

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Job Description

CellarPro Cooling Systems is building its first dedicated digital marketing function and needs a hands-on specialist to grow customer acquisition, tighten measurement from marketing through leads to revenue, and improve performance across search and digital selling tools while coordinating with email efforts and external agencies.

Role Location and Schedule

This position is onsite in Petaluma, CA (approximately four days per week for the first six months). After ramp-up, the schedule moves to about two to three days per week. Even once the schedule becomes more flexible, the role will continue to include recurring exposure to live sales conversations.

Compensation

USD 70,000 per year (from $70,000.00 per year).

Salary Requirements and Education

Minimum experience: 3 years
Education: Bachelor’s (Required)
Ability to commute: Petaluma, CA 94954 (Required)

Responsibilities

Design and run a social-led acquisition program that generates new customers through paid social, influencer marketing, and organic content.
Evaluate marketing performance using GA4 and other tools, with ROAS as the primary metric.
Clarify how leads translate into revenue across upper- and mid-funnel programs.
Assess search demand and conversion potential, connecting SEO to revenue and shifting content toward commercial intent; run high-intent paid search by starting narrow and expanding only when the economics work.
Identify lead-generation opportunities from decades of product and creative assets, turning photography, specifications, and product knowledge into tools such as configurators, sizing tools, comparison pages, and project galleries.
Coordinate with the existing team for email marketing, which will continue to focus on creating and sending emails.
Develop digital programs that help acquire, educate, and retain designers, builders, contractors, and other professionals who specify products.
Set priorities for specialists and vendors, manage their execution, and maintain accountability for results.

Key Technologies

GA4
ROAS

Requirements

3–4 years of digital marketing experience, ideally involving considered purchases, B2C work, dealer or trade channels, or longer sales cycles.
Proven capability to build and analyze performance metrics and analytics.
Strong paid search and SEO judgment, including knowing when not to spend.
Commercial decision-making comfort with lead value, close rate, customer acquisition cost, contribution margin, and payback.
Self-direction, as there is no existing digital playbook; the role requires forming a point of view, testing campaigns, analyzing data, presenting outcomes, and making recommendations.

Nice to Have

Email marketing expertise
Knowledge of wine, spirits, and/or home products

Benefits

401(k)
Dental insurance
Flexible schedule
Health insurance
Vision insurance

How to Apply

In your note, explain how you would measure success for a marketing program where a sale may take six months and ultimately closes over the phone. Include what you would track and how you would connect the original marketing activity to the eventual sale.

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Marketing Jobs in Petaluma, CA

Marketing Manager

Marketing Coordinator

Digital Marketing Specialist

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