Digital Marketing Specialist

CellarPro Cooling Systems is building its first dedicated digital marketing function and needs a hands-on specialist to grow customer acquisition, tighten measurement from marketing through leads to revenue, and improve performance across search and digital selling tools while coordinating with email efforts and external agencies.

Role Location and Schedule

This position is onsite in Petaluma, CA (approximately four days per week for the first six months). After ramp-up, the schedule moves to about two to three days per week. Even once the schedule becomes more flexible, the role will continue to include recurring exposure to live sales conversations.

Compensation

USD 70,000 per year (from $70,000.00 per year).

Salary Requirements and Education

• Minimum experience: 3 years
• Education: Bachelor’s (Required)
• Ability to commute: Petaluma, CA 94954 (Required)

Responsibilities

• Design and run a social-led acquisition program that generates new customers through paid social, influencer marketing, and organic content.
• Evaluate marketing performance using GA4 and other tools, with ROAS as the primary metric.
• Clarify how leads translate into revenue across upper- and mid-funnel programs.
• Assess search demand and conversion potential, connecting SEO to revenue and shifting content toward commercial intent; run high-intent paid search by starting narrow and expanding only when the economics work.
• Identify lead-generation opportunities from decades of product and creative assets, turning photography, specifications, and product knowledge into tools such as configurators, sizing tools, comparison pages, and project galleries.
• Coordinate with the existing team for email marketing, which will continue to focus on creating and sending emails.
• Develop digital programs that help acquire, educate, and retain designers, builders, contractors, and other professionals who specify products.
• Set priorities for specialists and vendors, manage their execution, and maintain accountability for results.

Key Technologies

• GA4
• ROAS

Requirements

• 3–4 years of digital marketing experience, ideally involving considered purchases, B2C work, dealer or trade channels, or longer sales cycles.
• Proven capability to build and analyze performance metrics and analytics.
• Strong paid search and SEO judgment, including knowing when not to spend.
• Commercial decision-making comfort with lead value, close rate, customer acquisition cost, contribution margin, and payback.
• Self-direction, as there is no existing digital playbook; the role requires forming a point of view, testing campaigns, analyzing data, presenting outcomes, and making recommendations.

Nice to Have

• Email marketing expertise
• Knowledge of wine, spirits, and/or home products

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

How to Apply

In your note, explain how you would measure success for a marketing program where a sale may take six months and ultimately closes over the phone. Include what you would track and how you would connect the original marketing activity to the eventual sale.